9 fed-up Burger King workers in Nebraska resign with a viral ‘WE ALL QUIT’ sign they posted outside the restaurant

Burger King worker
Retail and restaurant workers are “rage quitting” jobs over poor working conditions and low pay.

  • A Burger King sign saying “we all quit” went viral after a group of disgruntled workers resigned.
  • The former manager of the Lincoln, Nebraska, restaurant said she quit over working conditions.
  • More and more people are “rage quitting” over conditions and low pay during the labor shortage.
  • See more stories on Insider’s business page.

A photo of a Burger King sign saying “we all quit” went viral this week after a group of nine disgruntled workers resigned from a Lincoln, Nebraska, outlet of the fast-food chain over working conditions.

The sign outside the restaurant, which has since been taken down, said: “We all quit, sorry for the inconvenience.”

The former general manager of the restaurant, Rachael Flores, told local Nebraska news site Channel 8 that a group of employees came up with the sign “to laugh at upper management.”

“I didn’t think anybody was going to notice it, because we did just one sign, and then it went pretty crazy on Facebook. I got a call from my upper management and they told me I needed to take it down,” she said.

Flores told Channel 8 that she resigned along with eight colleagues because of working conditions. She said that the kitchen had no air conditioning for several weeks and reached 90 degrees, and that the restaurant was understaffed.

Burger King did not immediately respond to Insider’s request for comment.

Read more: Experts say these 7 retail tech companies are set to boom as the labor shortage forces retailers to automate and innovate their way out of a crisis

These fast-food workers are among a growing group of retail workers that are “rage quitting” their jobs over working conditions and pay during the US labor shortage.

Experts say a tight labor market in the US is giving workers the chance to hunt for better-paying jobs.

“Consumer demand is expanding faster than people are able and willing to go back into the labor force,” Chris Tilly, a professor at UCLA’s Luskin School of Public Affairs, told Insider’s Aine Cain.

“I don’t think we’re at a point where workers have permanently gained the upper hand, but I would be cautious about saying exactly when the power is going to shift back more to employers,” he said.

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Memphis police have reportedly arrested 2 customers who started a shooting in a Burger King because their chicken sandwich had too much hot sauce

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A Burger King in Los Angeles.

  • Police say they arrested customers who started a shooting in a Memphis Burger King, FOX13 reported.
  • The uncle of a witness told FOX13 that one suspect said her chicken sandwich had too much hot sauce.
  • Police records seen by the outlet say that two people were hit by the gunfire.
  • See more stories on Insider’s business page.

Police in Memphis say they have arrested two customers for starting a shooting in a Burger King restaurant after being served a chicken sandwich with too much hot sauce, FOX13 reported.

Two people were hit by the gunfire, the outlet reported, citing police records.

An affidavit shows police received a call to a Burger King in the Hollywood area of Memphis on June 6, FOX13 reported.

A female passenger, later identified as 20-year-old Keonna Halliburton, in a car had an “altercation” with staff over a spicy chicken sandwich per the affidavit, the publication reported.

Read more: Celebs like Jennifer Aniston, Scarlett Johansson, and Martha Stewart are landing C-suite gigs at white-hot companies like HumanCo and Vital Proteins as startups create hybrid influencer-exec roles

After the altercation, Halliburton left the store in a car with driver Tavarus Mckinney, 22, FOX13 reported, citing records.

They then returned in a car and fired multiple shots from the road into the parking lot at four people, the publication reported, citing the affidavit. Two were hit by the gunfire, it said.

Halliburton and Mckinney were charged with four counts of attempted first-degree murder and four counts of employment of a firearm during the commission of a felony, FOX13 said.

The outlet spoke to an uncle of one of the people Halliburton and Mckinney shot at, who said that his niece had told him that Halliburton complained that her chicken sandwich had too much hot sauce on it.

It is the latest in a series of violent incidents taking place at food and drink chains. On Sunday, a Florida man was accused of pulling a gun on a Starbucks employee, who turned out to be the local police chief’s daughter, over not having cream cheese for his bagel.

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Burger King is promising to donate to an LGBTQ group for every chicken sandwich sold ‘even on Sundays’ amid calls to boycott Chick-fil-A

BK_Rebrand_Stills_Signage_1
Burger King rebrand.

  • Burger King will donate to the Human Rights Campaign for every chicken sandwich sold this month.
  • BK announced the initiative in a tweet aimed at Chick-fil-A.
  • Chick-fil-A is under fire for CEO donations to groups fighting LGBTQ protections.
  • See more stories on Insider’s business page.

Burger King says that for every Ch’King sandwich sold during June, which is Pride month, it will donate to The Human Rights Campaign.

The chain announced the donation plans in a tweet on June 3 that seemed pointed at Chick-fil-A, the reigning chicken sandwich fast food restaurant. BK says it will donate 40 cents for every chicken sandwich sold up to $250,000, or 625,000 sandwiches.

Chick-fil-A, which is famously closed on Sundays, is once again facing scrutiny over donations made by CEO Dan Cathy to groups fighting legislation for LGBTQ protections. Cathy is a “high-dollar donor” to the National Christian Charitable Foundation (NCF), one of the largest charities in the US with a history of funding opposition to The Equality Act, The Daily Beast reported.

Chick-fil-A itself no longer makes political donations.

Read more: Newly revealed CloudKitchen documents show how Travis Kalanick’s company is pivoting as new rivals enter the crowded ghost kitchen space

The Equality Act would expand civil rights protections to LGBTQ people, making it illegal to discriminate based on sexual orientation and gender identification in employment, housing, and other areas. The NCF funds opposition to the bill through donations to groups fighting the legislation, including the Heritage Foundation and the Alliance Defending Freedom.

Chick-fil-A did not immediately respond to Insider’s request for comment.

The Dan and Rhonda Cathy Foundation donated $5,750 to the NCF in 2018, 2017, and 2016, according to 990 tax filings.

Burger King’s Pride Month promotion is a chance for it to distinguish itself from the crowded chicken sandwich landscape. Burger King released the Ch’King sandwich on June 3 after two years of recipe testing.

KFC, Popeyes, and McDonald’s all sell their own versions of crispy chicken sandwiches, though Chick-fil-A remains the chain to beat. As of December 2020, Chick-fil-A still had by far the largest share of online chicken sandwiches sales at 45%. No other brand even reached 20%.

Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.

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Millions of Facebook users’ data was leaked

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Burger King’s CMO resigns

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Burger King’s top marketer Fernando Machado just resigned

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Hundreds of Subway, Dunkin’, and Burger King locations closed in 2020 – here are the chains with the most closures

Subway Restaurant
Subway assembly line.

  • More than 10% of all US restaurant locations closed during the pandemic.
  • Dunkin’, Burger King, and Subway were the hardest hit large chains.
  • But others like Domino’s and Starbucks added locations last year.
  • See more stories on Insider’s business page.

10% of all restaurants have closed since the beginning of the pandemic in 2020, including hundreds of locations of major chains, according to food industry research firm Dataessential’s new report.

No sector of the industry was safe. Closures affected fast food, fast casual, casual, and fine dining. Subway closed more stores than any other large chain examined by Dataessential, closing out the period with 1,557 fewer stores, a 6.6% loss. Dunkin’ lost a net 559 stores, the report said.

Read more: Chipotle CEO Brian Niccol answers 9 questions about the chain’s future including the fight for delivery profits, menu innovation, and franchising

Even fast food staples were hit by the pandemic. Burger King closed 319 locations, while McDonald’s closed 173. However, that only amounts to a 1.2% loss for McDonald’s, which still has well over 13,000 locations. Baskin Robbin’s, Hardees, and Steak N Shake each closed restaurants, while Little Caesar’s bucked the positive trend for pizza chains this year, closing 120 locations.

Some restaurants did manage to open new locations. Domino’s came out on top, opening 358 new stores. This isn’t necessarily surprising: pizza and wings were hailed as early winners in the pandemic as Americans increasingly ordered from brands that were already set up to accommodate delivery, like Papa John’s and Wingstop.

The rest of the pizza industry saw huge losses, up to $30 billion in March and $50 billion in April. The trend doesn’t apply to all pizza chains, though, as Little Caesar’s shows.

Starbucks, Taco Bell, and Chipotle all also all ended the year with over 200 additional stores apiece. Each of these chains has invested in drive-thrus throughout the pandemic.

Starbucks is making efforts to improve drive-thru efficiency with digital drive-thru screens for ordering and handheld devices for baristas to input orders on. Taco Bell cut more than a dozen items in 2020 to make drive-thru lines move more quickly, and sales grew as a result. Chipotle is opening hundreds of Chipotlane drive-thru lanes, with plans to more than double locations.

Most restaurants that added locations have embraced drive-thrus and mobile ordering, while chains that didn’t suffered, though this doesn’t explain every chain.

Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.

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Burger King was blasted for its terrible tweet on International Women’s Day. From Pepsi to KitchenAid, here are 5 other brands whose campaigns have caused a stir in recent years.

Burger King
Burger King’s announcement of a new initiative aimed at helping female chefs drew heat on social media.

  • Burger King’s “women belong in the kitchen” tweet recently sparked outrage.
  • In recent years, many controversial campaigns have caused fury around the world.
  • Insider has rounded up 5 other notable flops from well-known brands.
  • Visit the Business section of Insider for more stories.

A recent tweet from Burger King UK that read “women belong in the kitchen” on International Women’s Day left a bad taste in the mouth of social media users.

It was part of a campaign intended to promote the chain’s launch of an initiative to help increase the number of female head chefs in restaurants. But the initial tweet, which was part of a larger thread, was met with anger and confusion from thousands of social media users, with some describing it as tone-deaf.

As anger mounted, the chain said it was a “mistake” to not include the entirety of the initiative in its first tweet. It later apologised in a follow-up tweet, saying: “We hear you. We got our initial tweet wrong and we’re sorry.”

Read on for other examples of brand campaigns that went off the boil.

Pepsi

kendall jenner pepsi

Pepsi’s “Live for Now” ad was arguably one of the most controversial ad campaigns of the decade. In it, supermodel Kendall Jenner took part in a protest and handed a police officer a can of Pepsi, as reported by Sky News. The ad was met with scathing criticism as it was perceived to be trivialising social justice movements, such as the Black Lives Matter protests, as well as capitalising on them. 

Bloomingdales

Bloomindales

Luxury department store Bloomingdales faced tremendous condemnation back in 2015, when they released an advertisement that appeared to be inspired by date rape in their holiday season catalogue, per The Wall Street Journal. 

The ad featured a woman laughing with her head turned away while a sharply dressed man stared at her. The ad copy read: “Spike your best friend’s eggnog when they’re not looking.” 

Consumers took to social media to criticise the inappropriateness and creepiness of the ad, which prompted the firm to issue a public apology via its Twitter account. 

“We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale’s sincerely apologizes,” the company tweeted. 

KitchenAid

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Appliance manufacturer, KitchenAid set themselves up for a complete corporate Twitter fail, after tweeting a joke about former president Obama’s dead grandmother during the 2017 presidential debate, as Insider previously reported. 

“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”.

The tweet was incredibly offensive, which prompted the company to immediately delete it and issue an apology for their actions.

Macy’s

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In the summer of 2015, more than 700,000 people called on department store chain Macy’s to cut ties with Donald Trump, who was president at the time.

Macy’s began selling Trump’s menswear clothing including, $70 dress shirts, $65 ties, cufflinks, and watches in 2004, as reported by Fortune.

The decision to terminate its relationship with the businessman-turned-president came after he referred to immigrants from Mexico as “killers and rapists,” CNN reported.

Victoria’s Secret

VS

Lingerie and clothing retailer Victoria’s Secret was heavily criticised for an ad that featured the slogan “The Perfect Body.” 

The tagline, which referred to the brand’s Body’ lingerie line, featured images of Victoria’s Secret Angels on the company’s website and stores in the UK. 

The ad sparked the Twitter hashtag #iamperfect as it played on women’s insecurities and sent out damaging messages about female body images, The Huffington Post reported. 

 

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Burger King’s viral tweet gets backlash

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Burger King’s ‘women belong in the kitchen’ tweet, meant to critique the male-dominated cooking industry, receives backlash on International Women’s Day

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Burger King apologizes for saying ‘women belong in the kitchen’ in a tweet advertising a new scholarship for female chefs

burger king
AP images

  • Burger King’s global chief marketing officer said he is sorry about how a company tweet came across.
  • The tweet, which read “women belong in the kitchen,” was a “mistake,” Burger King said.
  • Burger King launched a scholarship to help women get into the culinary arts and become head chefs.
  • Visit the Business section of Insider for more stories.

Burger King apologized for a tweet stating that “women belong in the kitchen” on Monday after receiving criticism on social media.

The fast-food chain tweeted the message on International Women’s Day as part of its launch of an initiative to help increase the number of women in head-chef roles. But many on Twitter said the company’s initial tweet, which was followed in a thread by an explanation of its initiative, was tone deaf. Some told the Burger King UK account to delete the tweet, and others vowed to not eat at the chain anymore.

Following the backlash, the company said in an emailed statement to Insider that, “Our tweet in the UK today was designed to draw attention to the fact that only a small percentage of chefs and head chefs are women. It was our mistake to not include the full explanation in our initial tweet and have adjusted our activity moving forward because we’re sure that when people read the entirety of our commitment, they will share our belief in this important opportunity.”

Read more: How RBI, parent of Burger King and Popeyes, is tapping into Clubhouse buzz by connecting users to execs and bringing ‘earnings calls’ to the masses

Global Chief Marketing Officer Fer Machado said on Twitter the company is “indeed sorry” about how the tweet came across. “The intention behind the activity is actually good. Taking it down would give even more attention to it. Believe it or not I deeply care about doing the right thing. Will do better nxt time,” he said.

In its emailed statement, the company said it is committed to helping women break through the male-dominated culinary culture in the world’s fine dining restaurants. It’s doing this by creating the Burger King Helping Equalize Restaurants, or HER, scholarship to support employees pursue a degree in culinary arts.

BurgerKing_IWD_PRImage_Newsprint_UpdatedScholarshipLine[2]

“This is a start in doing our small part to help women in the culinary field achieve their ultimate goal,” the company said in the press release, adding that women occupy only 7% of head-chef positions in restaurants.

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Burger King’s ‘women belong in the kitchen’ tweet, meant to critique the male-dominated cooking industry, receives backlash on International Women’s Day

Burger King
AP

  • Burger King tweeted “women belong in the kitchen” to promote its new scholarship for female chefs.
  • The restaurant said it was drawing attention to the lack of female representation in culinary arts. 
  • Some on social media said the messaging was tone-deaf and vowed to not eat at the restaurant.
  • Visit the Business section of Insider for more stories.

Burger King UK’s latest tweet saying, “women belong in the kitchen,” caused criticism on the social media site on Monday, which is International Women’s Day.  

 

The messaging wasn’t the work of a social media manager going rogue. It’s tied to the chain’s Monday launch of a new initiative to help narrow the gap of women in head chef roles, but the messaging struck people on Twitter and Facebook the wrong way.

BurgerKing_IWD_PRImage_Newsprint_UpdatedScholarshipLine[2]

Some expressed the tweet was tone-deaf on a day meant to celebrate women; others said they wouldn’t eat at the restaurant anymore, and others joked at how the fast-food chain’s marketing team thought the message would be a good idea.

One of Burger King’s competitors criticized the word choice. A Twitter account associated with KFC said Burger King should have deleted the tweet after sending it. The restaurant replied, “Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry.”

Gender stereotypes are still alive today. In fact, people are even more likely to believe in traditional “female” roles, like cooking and cleaning, in today’s world as they were decades ago, according to a 2016 report from Women’s Health Magazine.

In her own response to the tweet, Chelsea Peretti, a comedian and actress from “Brooklyn Nine-Nine,” said “Burger King belongs in a trashcan.” Another unverified tweeter said the same thing. Still, the Burger King UK account added 10,000 followers Monday following the tweet.

On Facebook, people largely reacted with the laughing emoji. Several commenters said those who didn’t find it funny were soft, and others said there should have been a better way to promote the new initiative. 

Burger King did not immediately respond to Insider’s request for comment on the tweet.

Burger King echoed it’s “women belong in the kitchen” messaging in a bulletin and a press release, which added that “they belong in fine dining kitchens, food truck kitchens, BK Restaurant kitchens, award-winning kitchens, casual dining kitchens, and ghost kitchens.”

The fast-food chain said it’s creating the Burger King Helping Equalize Restaurants, HER, scholarship to support female team members pursuing a degree in culinary arts. “This is a start in doing our small part to help women in the culinary field achieve their ultimate goal,” the company said in a press release, adding that women occupy only 7% of head chef positions in restaurants. 

More than half of culinary graduates are women, but just 20% of working chefs are women, according to a 2019 story from Eater.com that cited US Labor Department statistics. The median pay for a chef was about $51,000 in 2019, data from the Bureau of Labor Statistics show.

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