‘That’s my money!’ Trump exploded at Brad Parscale over stories about his lavish lifestyle and spending, book reveals

Brad Parscale
Brad Parscale, campaign manager for U.S. President Donald Trump, gestures to the crowd at a campaign rally for the president on November 4, 2019 in Lexington, Kentucky.

  • Trump exploded at then-campaign manager Brad Parscale over his earnings and lavish spending, per a new book.
  • News reports and a Lincoln Project ad showed off Parscale’s $2.4 million mansion and luxury cars.
  • “I just hate these f—ing stories” Trump lamented after others stepped in to defend Parscale.
  • See more stories on Insider’s business page.

Former President Donald Trump flew into a rage at his then-campaign manager Brad Parscale after news articles and a Lincoln Project ad highlighted the amount of money Parscale was earning from working on his campaign, according to Wall Street Journal reporter Michael Bender’s latest book, “Frankly We Did Win This Election.”

Two news reports from the Daily Mail and the Huffington Post published in early 2020 detailed how Parscale had turned his financial fortunes around. He’d gone from business struggles to buying up property and expensive cars after working first as Trump’s digital guru in 2016 and then his campaign manager in 2020.

The Huffington Post reported that Parscale’s companies had brought in $38.9 million between January 2017 and March 2020 in disbursements from Trump’s campaign and other committees associated with Trump’s reelection effort.

Read more: The definitive oral history of how Trump took over the GOP, as told to us by Cruz, Rubio, and 20 more insiders

The Lincoln Project, a PAC made up of former Republican consultants who opposed Trump, jumped on the stories to produce a 45-second spot titled “GOP Cribs” featuring Parscale’s $2.4 million Fort Lauderdale waterfront property, photos of which were published by the Daily Mail. The clip also included footage of Parscale’s Florida condos, and his and his wife’s collection of luxury cars, including a BMW X6, a Range Rover, and a Ferrari.

The ad, tailored to troll an audience of one, zeroed in on the campaign manager instead of the candidate, heavily implying that Parscale was making a fool out of Trump and getting rich on his dime.

And, according to the book, the ad had its intended effect. Bender wrote that Trump, wildly waving around a printout of one of the articles on how much money Parscale’s company had taken in, went on the war path in Trump Tower.

When he finally located his campaign manager, Trump “unleashed a stream of insults, accusations, and expletives that seemed to defy basic laws of human biology that state every man must at some point pause to take a breath,” Bender wrote. He also declared: “that’s my money!” and “what the f—?”

The brouhaha led deputy campaign manager David Bossie to intervene and contain the outburst in a private office.

At that point, White House counselor Kellyanne Conway also got involved, where she and Bossie tried to diffuse the situation by explaining that Parscale wasn’t just running away with all the cash, but that his company was using the bulk of it to pay for advertising and marketing services.

Trump then lamented: “I just hate these f—ing stories.”

Trump’s son-in-law and senior advisor Jared Kushner, according to Bender’s recounting, also stepped in to defend Parscale from accusations that was he was making off with the Trump campaign’s hard-earned money.

“Brad can make a million f—ing dollars a month with his marketing skills and by the way, I’d be the first person to hire him,” Kushner told his father-in-law, according to the book. “You’re getting him for $30,000 a month. So you need to just calm down.”

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Caitlyn Jenner is working with Trump aide Brad Parscale on her potential California gubernatorial bid

Television personality Caitlyn Jenner attends WORLDZ Cultural Marketing Summit at Hollywood and Highland on August 1, 2017 in Los Angeles, California.
Television personality Caitlyn Jenner attends WORLDZ Cultural Marketing Summit at Hollywood and Highland on August 1, 2017 in Los Angeles, California.

  • Caitlyn Jenner is seeking political advice from Brad Parscale on her possible California gubernatorial bid.
  • Parscale is advising Jenner on potential campaign personnel on an unpaid basis, per CNN.
  • The reality TV star is also seeking advice from a former Trump campaign fundraiser, Caroline Wren.
  • See more stories on Insider’s business page.

Caitlyn Jenner is seeking political advice from former President Donald Trump’s estranged aide, Brad Parscale, on her possible California gubernatorial bid.

Parscale, who served as Trump’s campaign manager before being demoted last summer, is a friend of Jenner’s and is advising Jenner on campaign personnel without being paid, CNN and The New York Times reported. The reality TV star and former US Olympic athlete has also sought advice from Caroline Wren, another Republican operative who fundraised for Trump’s 2020 campaign.

Axios first reported earlier this week that Jenner, a longtime Republican, is considering her debut run for office as embattled Gov. Gavin Newsom faces a recall attempt. California is a solidly blue state and Newsom was elected with 61% of the vote in 2018, but the state has had a few Republican governors, including Arnold Schwarzenegger and Ronald Reagan.

Trump turned against Parscale last year as his poll numbers dropped and reports about his longtime aide’s aggressive spending habits. Parscale, who told Insider that he was “slowly pushed out” of the campaign, was arrested and hospitalized in September after his wife, Candice Parscale, alleged he was drunk, suicidal, and had hit her. Candice later retracted her statements to the police and a federal judge ordered that Parscale’s guns be removed from his possession.

Parscale was brought back onto Trump’s team to build the former president’s new website and help lead his digital efforts after the election.

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Trump’s former campaign manager Brad Parscale is urging him to run for president again as an impeachment ‘martyr’

Brad Parscale out
Brad Parscale

  • Parscale said that Trump’s second impeachment gave him “superpowers.” 
  • Parscale was speaking ahead of Trump’s second Senate impeachment trial, which will begin on Tuesday.
  • He was an architect of Trump’s 2016 victory but was demoted during the 2020 campaign. 
  • Visit the Business section of Insider for more stories.

Brad Parscale, Donald Trump’s former campaign manager, has urged the former president to run for the presidency again claiming that he could exploit being impeached twice to portray himself as a “martyr.”

“If they only impeached you twice, you need to run again. Because to change the system you have to kick it in the a#$,” tweeted Parscale on Saturday, in a message thread, addressed to the former president’s now-defunct Twitter account.


Read more: How Trump could mount a presidential campaign even if he’s banned from office

Parscale offered some strategic advice to his former boss. 

“If Trump asked me how to win again. I would run on being impeached twice. They are about to give him superpowers.” 

Parscale was speaking ahead of Trump’s second Senate impeachment trial, which will begin on Tuesday.

Democrats will need 17 Republican senators to side with them to convict Trump, in a move that would also likely lead to his being barred from office. 

But in an unsuccessful attempt to reject the House’s impeachment vote in January, only five GOP senators voted in favor of impeachment, indicating that the bipartisan backing for a conviction isn’t there. 

Trump had touted the idea of running for office again in 2024 ahead of the Capitol riot and is reportedly determined to take revenge on Republicans who back his impeachment by backing primary challenges against them. 

But Parscale claimed Trump’s second impeachment rather than being a career-ending ignominy, was a springboard which he could use to launch himself back into politics. 

Parscale was demoted as campaign manager by Trump in July after a much-hyped comeback rally was a flop. 

He left the campaign in September after an incident at his Florida home which led to him being detained by police. 

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Parler offered Trump’s company 40% ownership of the app to make it his go-to social media platform

Matze Trump Parler
Parler ex-CEO John Matze and former President Donald Trump.

  • The Trump Organization held failed talks with Parler to become a part-owner, BuzzFeed News reported.
  • Parler offered a 40% stake in exchange for Trump making the app his go-to social media platform.
  • The talks could have violated anti-bribery laws, ethics experts told BuzzFeed.
  • Visit the Business section of Insider for more stories.

Parler and the Trump Organization, negotiating on behalf of then-President Donald Trump, held talks that would have given Trump’s company a major stake in Parler in exchange for the president making it his go-to social media platform, BuzzFeed News reported Friday.

After former Trump campaign manager Brad Parscale raised the idea to Trump last year, Parscale and Alex Cannon, a lawyer for the campaign, got together with Parler’s then-CEO John Matze as well as investors Dan Bongino and Jeffrey Wernick, according to BuzzFeed.

Parler offered Trump’s company a 40% stake, doled out over two years – and in exchange, it wanted to require Trump to post on Parler four hours before reposting his content on other platforms (while also always linking back to Parler), BuzzFeed reported.

According to its report, the talks between Parler and the Trump Organization began last summer and were revisted after Trump lost the election to Joe Biden, but ultimately failed – and it wasn’t clear how involved Trump was in the negotiations.

Parler, the Trump Organization, and Trump’s personal office did not respond to a request for comment.

Read more: 10 huge hits to Trump’s business from the pandemic that may be permanent

Trump’s sprawling business empire – and his refusal to distance himself from it while president – raised broad concerns about whether he was abusing the office to enrich himself.

During the first two years of his presidency, Trump earned $73 million in foreign deals. Trump’s son-in-law, Jared Kushner, also set up a shell company to secretly pay Trump family members as much as $617 million.

Ethics experts told BuzzFeed News that a deal with Parler would have violated anti-bribery laws because Trump would have received something of value in exchange for Parler getting a say over where Trump made his official statements.

Parler quickly gained popularity among Trump supporters and far-right figures in November following the election due to its lax approach to moderating content, though Trump never made a verified account there.

Read more: Parler has been knocked offline for not moderating threats. Screenshots show what Capitol riot supporters posted before, during, and after the unrest.

But following the Capitol attacks, which rioters planned in large part on Parler, the company faced swift backlash over that approach. Apple and Google removed the app from their app stores, and Amazon cut off web-hosting services to Parler, forcing the platform offline. The companies said Parler had repeatedly refused to remove violent content or adjust its moderation approach to be in line with their policies.

Matze said this week that he was fired by Parler’s board and major investor Rebekah Mercer, a far-right donor that was particularly influential during Trump’s 2016 campaign.

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