Vermont is putting BIPOC people at the front of the vaccination line. Here’s why it’s a great idea.

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A medical worker prepares to administer a COVID-19 vaccine.

  • Right now, a 30-year-old BIPOC Vermonter can get vaccinated, but a 30-year-old white Vermonter cannot.
  • This is just good public health policy in action, argues healthcare network director Jessica Frisco.
  • This is an opinion column. The thoughts expressed are those of the author.
  • See more stories on Insider’s business page.

Vermont Governor Phil Scott recently announced that Black people, Indigenous people, and all people of color over the age of 16 and their households can now get vaccinated for COVID-19. As of Tuesday, non-BIPOC Vermonters have to be 50 or older to get the vaccine.

Basically, a 30-year-old BIPOC Vermonter can get vaccinated right now, but a 30-year-old white Vermonter cannot.

The move has launched something of a moral panic among pundits, but a quick look at Vermont’s unique demographics and some basic understanding of public health explain why it’s actually a great idea.

Vaccine distribution plans, in Vermont and across the country, have prioritized the most vulnerable populations from the start. A quick look at the numbers reveals that giving early vaccine access to Vermont’s BIPOC population simply continues that strategy.

Vermont’s unique demographics

Vermont is the second-least populated state in the country. It’s also the whitest. With a population of only 630,000 people, 94% of whom are white, there are only about 36,000 BIPOC people in Vermont. New York City has over 4 million BIPOC individuals, about half its population. The US. in total is 76% white, so Vermont is demographically very unique in that sense.

Not only is the BIPOC population of Vermont small in absolute terms and in proportion to the white population, it’s also at higher risk. Vermont’s BIPOC live mostly in denser populated areas with the highest concentration in Burlington, Vermont’s biggest and hardest hit city.

Why vaccinating Vermont’s BIPOC population makes sense

Nationally, BIPOC populations are more likely to hold jobs as essential workers or in roles that increase their exposure to COVID-19. By far, Burlington has more cases than the rest of Vermont, and it’s known that Black Vermonters alone have the highest rates of COVID in the state.

Also, BIPOC populations consistently prove harder to reach with public health initiatives. These groups are less likely to have a primary care doctor who they feel comfortable calling up for an appointment. They face more significant transportation difficulties in getting to an appointment. And their initial hesitancy about the vaccine has been well-documented (though enthusiasm across racial and ethnic backgrounds continues to grow overall, as availability becomes more widespread).

This all bears out on the numbers we’re seeing for Vermont vaccination rates, with only 22% of BIPOC Vermonters vaccinated, versus 35% of the broader population.

Creating more opportunities for BIPOC people to get vaccinated will only help to protect these groups from their heightened risk from COVID-19.

Jessica Frisco
Jessica Frisco.

It’s not even that big of a deal

For white Vermonters under 50 years of age, the situation isn’t that dire. Starting April 5, all Vermonters 40 and older can get vaccinated. On April 12, all Vermonters age 30 and older get their turn. On April 19, all Vermonters aged 16 and up can get vaccinated.

Stripped of all the racial commentary, all Vermont has done is allow a small, at-risk population to get vaccinated a few weeks ahead of other healthy, younger people. In Vermont, where 90% of COVID-19 deaths have been people over 65, and 87.8% of that population is now vaccinated, it’s not as though truly vulnerable populations have been sidelined to allow minorities access to vaccinations.

Really, it’s just good public health policy in action.

Jessica Frisco is a director at an NYC-based healthcare network. She is a registered nurse and holds a Master of Public Health degree from Columbia University.

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The founder of uses empathy, not frustration, to combat biases at work

Sheila Marcelo
Sheila Marcelo.

  • founder Sheila Marcelo has faced plenty of biases in her rise to the top.
  • But she’s been able to overcome them with a distinctly authentic and empathetic approach.
  • Through perseverance, Marcelo led the company to a lucrative IPO.
  • This article is part of a series called “Leaders by Day,” which takes a look at how prominent business leaders are tackling various challenges in today’s economy.

When Sheila Liria Marcelo first pitched the caregiving marketplace in 2007, a male investor had assumed she was an analyst from the bank.

“No, I’m actually Sheila Marcelo,” she said, correcting him. “I’m the founder and CEO of”

As a Filipino-American, Marcelo, 51, is used to dealing with the implicit biases that women of color in leadership roles encounter daily. She’s been overlooked, underestimated, and misunderstood by male investors who couldn’t relate to her product. But along the way, Marcelo has adopted empathy and authenticity as her weapons to combat prejudice. Marcelo has now become one of only 22 women to ever found and lead a company to an IPO.

“So much of it starts from within,” she said. “You have to be inspired yourself to really believe what’s in your heart so that you can shine that energy, and others can feel it.”

In 2006, Marcelo founded to address a problem she faced as a working mother: finding care for her two young children and ailing parents. The platform is the world’s largest online marketplace for finding child, pet, and senior care. The company’s network has extended to over 35 million members in over 20 countries. was acquired by holding company IAC last year for $500 million. Since then, Marcelo has co-founded Landit, the career-centric online platform that connects women and diverse groups with such resources as career coaching and personal branding tools. Marcelo joined venture capital firm New Enterprise Associates in January, where she’s focused on helping other female founders get the funding they need.

Even as the number of female-owned businesses has risen in the US and around the world 28% of company founders are womenbiases within the VC industry can prevent access to funds.

“When I describe to people the challenges of a female founder, there’s a little bit of disbelief,” Marcelo told Insider. “They’re like, ‘oh, come on – it can’t be the case.’ It sometimes feels like you’re using it as an excuse when in reality, the biases are there.”

An empathy-based approach

One of the most challenging hurdles for a woman founder, Marcelo said, is getting male investors interested in what you have to offer. The gender gap in venture capital funding is a major hurdle for female founders.

Pitchbook reported in 2019 that 2.7% of venture capital went to companies founded only by women, while companies cofounded by both men and women garnered 14%. Additionally, only 13% of all venture capital decision-makers are women. Those numbers become even starker for women of color.

Marcelo noticed that when she pitched her company to male funders, they often failed to see the need for a caregiving platform, since in many traditions, caregiving is perceived as a woman’s responsibility.

“They don’t resonate or relate to the service,” Marcelo said. “But if you have a female analyst in the room or a female investor in the room, the dynamic will change.”

Marcelo tries not to respond to the biases of others with anger. Instead, she approaches each situation from a place of empathy.

“I would rather attack biases not with aggression, but with understanding,” Marcelo said. “I think it’s part of our humanity to better understand how people can embrace an educator, and really educate them about their biases so that they’re not behaving in the same way.”

When the investor incorrectly passed Marcelo off as a bank analyst in 2007, she decided not to belabor his biases. Instead, she focused on hard facts, her knowledge about the business, and the profits she had been able to yield. Under Marcelo’s guidance, didn’t just profit – it was acquired by IAC at a 34% premium for $500 million. She hopes the experience was a lesson for the investor as well.

“The next time it happens to another woman, he’s going to take a pause and say, ‘do I have biases?'”

Authentic boldness

The phrase “authentic boldness” might initially seem contradictory. Authenticity often demands vulnerability, and boldness often calls for an elevated, more confident version of oneself. But Marcelo believes the two traits are complementary.

“The more you’re open about yourself, the more confident you are,” Marcelo said. “You care less about what people think, and your goal in life is actually to serve others and not impress others. There’s a sense of coming out with who you are.”

When Marcelo participated in televised interviews, her voice coach told her that her posture and tone of voice were too low in energy. Marcelo found that it was because she was actively trying to mirror the energy of her interviewer.

She stopped trying to match her interviewer and instead projected her own personality onto the interview. And that, Marcelo said, allowed her to elevate the conversations.

That’s why Marcelo encourages others to bring their truest selves to the table. And in doing so, they’ll be able to be bold in their own authenticity.

Read the original article on Business Insider