11 clean, eco-friendly, and sustainable beauty brands you can find at Target – and what to buy from each

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Target Clean Beauty 4x3

In recent years, Target has made a massive effort to bring on clean, natural, sustainable, or otherwise eco-friendly brands – so you can worry less about buyer’s remorse on your next shopping spree.

From the recycled packaging of Love Beauty and Planet to the botanical-based makeup from W3LL People, the store carries ethically made beauty products at prices we love. Consider it the new “triple threat” – safe ingredients, sustainable packaging, and accessible pricing.

Target currently carries nearly 2,800 beauty products tagged with a Target Clean symbol, so you can make a more informed buying decision quickly and easily. These products meet Target’s own clean standards, so you won’t find formulas with parabens, sulfates, and other ingredients included on the retailer’s “No List.” Read more about this in our clean beauty FAQ, below.

Here are the 11 best clean beauty brands and products you can shop at Target:

Honest Beauty

Honest Beauty EXTREME LENGTH MASCARA + LASH PRIMER

Why we love it: Founded by Jessica Alba, The Honest Company hits the two main components of clean beauty: transparency and safe ingredients. Each product follows a “no list” which is an evolving list of over 2,500 chemicals the brand chooses not to use. Honest also avoids listing fragrance as an ingredient because it can be used as an umbrella term to hide harmful ingredients. We love the Hydrogel Cream and 2-in-1 Mascara that’s won several beauty awards. 

Products you should try:

Hydrogel Cream with Hyaluronic Acid (small)Extreme Length 2-in-1 Mascara and Lash Primer (small)
Function of Beauty

FOB Target

Why we love it: Function of Beauty has changed the world of beauty forever with its line of customizable haircare. (We love it so much we’ve recommended it several times over) Not only is it effective for different hair types but it contains safer ingredients. The formulas are 92% naturally-derived, sulfate-free, paraben-free, cruelty-free, and 100% vegan. Even the bottles and cartons are made with recycled materials that are 100% recyclable.

Take the Function of Beauty hair quiz here

Products you should try:

Wavy Hair Shampoo Base with Fermented Rice Water (small)Wavy Hair Conditioner Base with Argan Oil (small)Deep Condition #HairGoal Booster Shots with Apple Extract (small)
Bliss

bliss Bright Idea Moisturizer

Why we love it: Along with being vegan and cruelty-free, Bliss products are thoughtfully formulated to be free from over 1,300 harmful substances you don’t want on your skin. The brand follows the European Union’s standards, considered to be the highest in the world for skincare safety. And, Bliss does your skincare game justice with its products. Powered by clinical-grade vitamin C and peptides, the Bright Idea line boosts brightness and elasticity in the first use.

Products you should try:

Clear Genius Clarifying Toner + Serum (small)Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Moisturizer (small)
Native

Native Plastic Free Deodorant

Why we love it: Native creates clean bodycare products that are both paraben- and aluminum-free. And, the brand recently launched its fan-favorite deodorant in plastic-free packaging. (We’re big fans of the Coconut & Vanilla scent for its refreshing tropical smell) As a member of 1% for the Planet, Native donates 1% of Plastic Free sales to fight plastic pollution. Switching from the Classic packaging to Native Plastic Free will help reduce plastic waste by about 169 tons each year. 

Read our full review of Native deodorant here

Products you should try:

Coconut & Vanilla Deodorant (small)Coconut & Vanilla Body Wash (small)
Method

Method Men Body Wash

Why we love it: Method makes cleanliness, well, clean. Popular for its gentle yet effective cleaning products, Method lets you clean your home sans the breath-holding side effects. The same can be said for its body washes, deodorants, and haircare, all of which are made without parabens or phthalates. The formulas are packed with plant-based cleansers that can be used by both families and their pets.

Products you should try:

Body Wash Energy Boost (small)Men Aluminum Free Deodorant (small)
Versed

Versed Day Dissolve Cleansing Balm

Why we love it: Versed ingredients aren’t all natural, but they are all proven safe for the skin and body. “Not all natural ingredients are good for your skin — like poison ivy —  and not all synthetic ingredients are bad for your skin — like hyaluronic acid — so our ‘no list’ is informed by what the leading regulatory bodies are doing and what’s important to our community,” Melanie Bender, the president of Versed, told Insider.

Similar to Bliss, Versed formulates to EU standards, avoiding over 1,300 chemicals in their products. In addition to clean, safe formulations, Versed offers sustainable packaging. About 60% of the brand’s bottles, tubes, and boxes are recyclable.

Products you should try:

Dew Point Moisturizing Gel-Cream (small)Day Dissolve Cleansing Balm (small)
Love Beauty and Planet

Love Beauty and Planet Soothe and Nourish Hemp Seed Shampoo

Why we love it: Personal-care company Love Beauty and Planet is all about the little things, making small tweaks to the sourcing, formulating, and design processes for its products (which include haircare, deodorant, and even dish soap), to cut down on waste in more ways than one.

For starters, every bottle is made from 100% recycled materials and can be recycled (by you) once they’re empty. The ingredients are ethically sourced and organic; and while that’s great for your skin and hair, it’s also great for the fair-wage workers that harvest said ingredients. Love Beauty and Planet’s haircare products feature something they call “fast-rinse technology,” which means you can take shorter showers and save water. 

Products you should try:

Tea Tree Oil & Vetiver Radical Refresher Conditioner (small)Tea Tree Oil & Vetiver Radical Refresher Conditioner (small)
Hello

hello Activated Charcoal Whitening Fluoride Toothpaste

Why we love it: Toothpaste may be an afterthought for some, but many traditional formulas feature less-than-natural ingredients and potentially harmful chemicals, like parabens and peroxide. That’s where oral-care brand Hello comes in. “Our products are free of artificial flavors, artificial sweeteners, dyes, SLS/sulfates, parabens, microbeads, triclosan, and peroxide,” Craig Dubitsky, the founder of Hello, told Insider. 

Its Activated Charcoal Whitening Toothpaste (our top choice) is a must since it leaves your mouth feeling fresh and is sourced from sustainable bamboo. “Our products are vegan and cruelty-free, and our pastes and rinses are made in the US,” Dubitsky added. 

Products you should try:

Activated Charcoal Whitening Fluoride Toothpaste (small)Sensitivity Relief Fluoride Toothpaste (small, Preferred: Target)
W3LL People

W3LL People Expressionist Pro Mascara

Why we love it: All of W3LL People’s formulas — from foundation and highlighter to mascara and lipstick — are formulated with hydrating, plant-based ingredients and contain no toxic chemicals, fillers, or preservatives. Basically, the brand is all about the power of botanicals. Its favorite is aloe vera, which was known as “the plant of immortality” by the ancient Egyptians, and can be found in almost every product W3LL People makes. Plus, one of the founders is a professional makeup artist, so you know the formulas hold up.

Products you should try:

Expressionist Pro Mascara (small)Bio Tint Multi-Action Moisturizer with SPF 30 (small)
Saalt

Saalt Soft Menstrual Cup   Regular

Why we love it: “In the US alone, 20 billion menstrual products are disposed of annually,” Cherie Hoeger and Amber Fawson, the founders of menstrual cup company Saalt, told Insider. Traditional pads and tampons are among the most polluting products on the planet, turning women toward alternatives like the Saalt Cup.

Saalt’s medical-grade silicone menstrual cups are inserted like a tampon to collect menstrual fluid. They can be reused for up to 10 years, making menstrual cups “one of the simplest ways to divert massive amounts of waste,” said the founders. It’s a safe, hassle-free period experience, too. It’s pretty comfortable (I promise), can be worn for up to 12 hours at a time, and it also translates to over thousands in savings, since you no longer have to buy tampons or pads every month.

Products to try:

Soft Menstrual Cups (small)Citrus Menstrual Cup Wash (small)
Rael

Rael

Why we love it: These feminine products use a natural pulp core and non-toxic adhesive, making Rael’s products as clean and eco-friendly as possible, said Yanghee Paik, a co-founder of organic, feminine-care company Rael

“The traditional pads I’d been using contained not only chlorine, fragrance, and pesticides, but also carcinogens and irritants such as styrene (used in car tires), chloromethane (used in petroleum refining), and acetone (nail polish remover), which can often cause cramps, allergic reactions, and skin irritations,” Paik said.  

The brand’s organic cotton pads are now available at Target, making them “easily accessible to all women around the country,” as Paik says. They’re also priced in line with non-organic options ($4.99-$6.99).

Products you should try:

Organic Cotton Regular Menstrual Pads (small)Organic Cotton Regular & Super Tampons (small)

Reviews Style and Beauty FAQ Banner

What does Target Clean mean?

Target Clean is a new, easy way to identify products formulated without harmful ingredients. Look for the Target Clean symbol in store and online to find over 4,000 products that meet their clean standard.

All beauty products certified as Target Clean are formulated without the following: propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA & BHT.

  • Deodorant: Additionally formulated without aluminum.
  • Oral care: Additionally formulated without artificial sweeteners.

What is considered clean beauty?

Clean beauty follows two simple standards: transparency and safe ingredients. You should know exactly what you’re getting with a glance at the label. As for safe ingredients, the Good Face Index ranks every cosmetic ingredient based on safety and toxicity. But some general ones to avoid are parabens, sulfates, oxybenzone, and formaldehyde.

Just because a product is organic, natural, or green, doesn’t mean it’s non-toxic. Manmade ingredients are clean as long as they’re safe and non-toxic. This also means that clean beauty doesn’t have to be all-natural, preservative-free, etc.

In Europe, over 1,300 potentially harmful chemicals are banned from cosmetics. In the United States, that number is just 11. Unfortunately, clean beauty products are not regulated by the FDA, so it’s up to the brand’s discretion. 

Read the original article on Business Insider

22 popular online startups you can now find at Target – including Function of Beauty, Harry’s, and Gravity

If you buy through our links, we may earn money from affiliate partners. Learn more.

Flamingo Daily Moisturizing Lotion

Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott. Direct-to-consumer selling hasn’t replaced brick-and-mortar stores; rather, it has helped redefine how to create brand experiences and nurture loyal customer followings.

In a similar fashion, many online startups eventually find their way into popular retail stores that you’ve been shopping at for years, whether for a limited run or a long-term residency. It’s just another way for these startups to get their products in front of more eyes, plus it’s undeniably convenient to shop all your favorites at one site and enjoy free shipping and return perks.

Target is one such home to many direct-to-consumer startups you might recognize across personal care, bedding, food, pets, and more. It’s the perfect place to discover new and innovative brands, so it’s no wonder the following 22 online companies have decided to sell through the company.

Here are 22 popular online startups you can now find at Target:

Hero Cosmetics

Hero Cosmetics Mighty Patch

 Shop Hero Cosmetics at Target here.

The Mighty Patch has become a skincare staple for many, and that’s probably because these tiny dots draw out the gunk from your blemishes. All it takes is sticking them to your skin and leaving them on overnight or throughout the day to flatten your pimples. But besides the fan favorite patches, Hero Cosmetics has also created more conventional skincare products like a cleanser, toner, serum, and blemish balm — all of which you can find at Target. You can read our full Mighty Patch review here.

Thinx for All

Thinx for All Women's Super Absorbency Brief Period Underwear

Shop Thinx for All at Target here.

Thinx is known for its period-proof underwear, which now appears on the shelves of select Target stores and on Target’s site. Thinx for All is an extension of the brand’s existing offerings and uses the same design and technology, but with lower prices and a smaller selection. The cotton underwear is tagless and can soak up the equivalent of three to five regular tampon’s worth, depending on whether you get the moderate absorbency or super absorbency version. These period saviors also control odor and wick moisture to best support you during your cycle. 

Billion Dollar Beauty

Billion Dollar Beauty Billion Dollar Box

Shop Billion Dollar Beauty at Target here.

Initially recognized for its Billion Dollar Brow products, Billion Dollar Beauty has created a customizable makeup box that’s sold exclusively at Target. The Billion Dollar Box is a magnetic, mess-free palette that rethinks the typical makeup bag. You can fill your box with Billion Dollar Beauty products like eyeshadow, blush, lip balm, and more. Best of all, one side of the box includes a mirror that props up, making it perfect for on-the-go touch ups. The brand also puts sustainability first, and its makeup formulas meet Target’s clean beauty standards.

Function of Beauty

Function of Beauty Target

Shop Function of Beauty at Target here.

Popular custom haircare brand Function of Beauty sells four Target-exclusive collections that are each geared towards a specific hair type: straight, wavy, curly, and coily. Each collection features a shampoo, a conditioner, and three booster shots that match with the respective hair type. You can alternatively mix and match by buying individual products from different collections. Not to mention, these offerings align with Target’s clean beauty guidelines and are wrapped in recyclable materials. If you want to learn more about the brand’s custom haircare, you can read our review here

Olive & June

Olive & June The Poppy Manicure Tool

Shop Olive & June at Target here.

Olive & June started as a nail salon in Los Angeles, and has since grown into a mainstream nail brand that’s known for its minimalistic packaging and chic colors. Building on its lacquer empire, Olive & June sells nail care products like its Cuticle Serum and The Poppy Manicure Tool, in addition to heart-shaped nail stickers. To hear from the founder and what it’s like to decorate with Olive & June’s stickers, read more here.

Honest Beauty

Honest Beauty Makeup Remover Wipes and Mascara and Lash Primer

Shop Honest Beauty at Target here.

Perhaps one of the most widely recognized brands that you can now find in Target’s aisles is Honest Beauty. Founded by Jessica Alba, the brand covers makeup, skincare, kids, babies, and cleaning supplies, although only its beauty products appear at Target. Honest makes human health a top priority when it comes to ingredients, but also ensures the products get the job done. Some of its most popular offerings at Target include the Extreme Length 2-in-1 Mascara and Lash Primer, Makeup Remover Wipes, and Hydrogel Cream.

True & Co.

True & Co. True Everybody Women's Adjustable Strap Triangle Bra

Shop True & Co. at Target here.

True & Co. makes lingerie that is seamless, wireless, and weightless. Though the brand provides bra, underwear, tank, and bodysuit options on its own site, only its bras and bodysuits have homes at Target. Not only are the items immaculately designed and constructed for maximum comfort, they are also size inclusive, with some bra styles fitting up to 3X. If you want to learn more about the brand, here’s our full review.

Flamingo

Flamingo Women's Foaming Shave Gel and Five Blade Razor

Shop Flamingo at Target here.

Harry’s success in men’s grooming led it to create Flamingo, a female shaving and bodycare brand. Like its sibling, Flamingo sports the same sleek packaging along with the same quality formulas and designs. You can find its five-blade razor, razor refills, body wax kit, and Body Moisture collection on Target’s shelves, and all at affordable prices. You can learn more about what it’s like to shave with Flamingo by reading our full review here

Winky Lux

Winky Lux Flower Balm Lip Stain

Shop Winky Lux at Target here.

Known for embedding its products with flowers and confetti, Winky Lux’s vibrant packaging and fruit-infused formulas have made their way to Target. Some of the brand’s bestselling products include the Flower Balm, Confetti Balm, Uni-brow, and Eye Cream Applicator. Winky Lux’s products are a nice treat if you’re looking to pamper yourself, or if you have a friend who loves all things beauty. 

Versed

versed at target skincare

Shop Versed skincare at Target here.

Target carries many skincare and beauty brands, but it’s a little harder to come by clean, vegan, and sustainable products. Versed, with its large variety ranging from cleansing balm to mineral sunscreen, is changing that trend. Its bestsellers are the moisturizing gel-cream, which is light and bouncy without making your face oily, and the clarifying serum, which keeps breakouts at bay with willow bark extract and zinc. The mineral sunscreen is also one we stock up on, here’s our full review.

Gravity

gravity at target blankets

Shop Gravity weighted blankets at Target here.

Gravity makes our favorite weighted blanket, as well as other products designed to help you fall asleep, like a weighted sleep mask and a memory foam pillow. Though there are now many weighted blanket brands hoping to take up precious real estate on your bed, Gravity is arguably the first to kick off the sleep and relaxation movement and has the high-quality, comfortable blankets to prove it.  

Partake

partake at target cookies

Shop Partake cookies at Target here.

Partake’s cookies are not only tasty but also free of the top eight allergens, making them safe for kids (and adults) with food sensitivities. They were created by a mom who couldn’t find delicious snacks for her daughter who has serious food allergies. You’ll be able to choose from birthday cake, chocolate chip, and cookie butter flavors — or, get all three, just to be safe.  

Casper

Casper Lead

Shop Casper mattresses and bedding products at Target here.

We’ve reviewed nearly all of Casper’s mattresses, and now you can easily add your favorite into your cart alongside your other Target purchases. The breathable percale Cool Sheets and soft, supportive pillow are also popular choices from the online sleep startup.

Bark

barkbox

Shop Bark dog treats and toys at Target here.

Bark, the company behind dog treat and toy subscription BarkBox, sells adorable individual pet products through Target. If you’re not sure whether you want to commit to the subscription, you can get a preview here. Check back often for seasonal themed toys and creative treat flavors like Hawaii Luau Roast Pork and Chicago Hot Dog. Profits from its Snacks That Give Back collection support local animal rescues. Read our review of BarkBox here for an idea of what to expect with Bark.

Native

Native Deodorant

Shop Native natural deodorant at Target here.

Native is aluminum- and paraben-free natural deodorant that’s safer for your body and comes in a variety of nice scents. Unlike other deodorants, it doesn’t leave a sticky residue and for some users, it lasts even longer than traditional deodorants. It’s our top pick for the best natural deodorants, check out our full review here

Harry’s

Harry's

Shop Harry’s shaving products at Target here.

Men’s grooming brand Harry’s is best known for its high-quality and affordable razors and shaving sets, though it’s also broken into haircare and bodycare. Restock on sharp razor blades, treat your skin to gentle body washes, or style your hair to perfection with putty and waxes. Its paraben-, phthalate-, and aluminum-free formulas are better for your body, while its prices are friendly on your wallet. 

Quip

Quip toothbrush

Shop Quip electric toothbrushes at Target here.

These sleek, stylish, and lightweight electric toothbrushes from Quip are American Dental Association-approved. I’ve been using one for more than two years and I’m still impressed. The soft-bristle brush isn’t too harsh on your gums, and it pulses every 30 seconds for two minutes to guide your toothbrushing routine.  

Rocketbook

Rocketbook journal

Shop Rocketbook notebooks at Target here.

Rocketbook makes innovative, eco-friendly notebooks for the digital age. Using its special pen, you write in the notebook, send its contents to your favorite cloud service, wipe the page clean, then start over. There are multiple styles and versions to suit your needs, whether you’re taking notes for school, business meetings, or personal use. Here’s our full review.

GIR

GIR Spatulas

Shop GIR spatulas and kitchen tools at Target here.

GIR nails the design of a common kitchen tool. Its super heat-resistant silicone spatulas are strong, flexible, and easy to clean — which is why you’ll find yourself using it for all your mixing needs and throwing out your old, inferior spatulas. Other noteworthy products from the brand are the silicone lids with strong suction and the Mini Tool Set. 

Hello

Hello Products

Shop Hello oral care products at Target here.

Another oral care startup gracing the shelves at Target is Hello, whose claim to fame is natural, fluoride-free whitening toothpaste. They contain ingredients like aloe vera and coconut oil, and taste great, too. If you’re interested in the cleaning and whitening power of activated charcoal, it also offers charcoal toothpaste and mouthwash. 

Primal Kitchen

Primal Kitchen

Shop Primal Kitchen supplements and protein bars at Target here.

Founded by a former elite endurance athlete, Primal Kitchen was born from the inability to find healthy and delicious salad dressing. Its offerings include mayonnaise and dressings made with avocado oil, and at Target, supplement powders that contain collagen to support your bones, skin, and hair. 

Hidrate Spark

Hidrate Spark

Shop the Hidrate Spark water bottle at Target here.

If you can never remember to drink water throughout the day, you might need the Hidrate Spark, a smart water bottle that tracks your water intake and reminds you to meet your daily water intake goal. It connects to fitness and health apps like Apple Health, Fitbit, and MyFitness Pal. 

Read the original article on Business Insider