- Kanye West wore a jacket that looks like a black version of one from his collection with Gap.
- Gap debuted a bright blue jacket last month, the first product in its collaboration with Yeezy.
- The jacket cost $200 and was available for preorder.
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Kanye West may have just given us a sneak peek at another item from his hotly anticipated collaboration with Gap.
The rapper and Yeezy founder was spotted Wednesday at the Balenciaga Fall 2021 Couture show in Paris, the legendary design house’s first couture collection since the 1960s, led by designer Demna Gvasalia.
West took in the show with Formula One driver Lewis Hamilton, NBA star James Harden, rapper Lil Baby, and model Bella Hadid while wearing a face-obscuring hood – a new wardrobe staple for West – black pants, Yeezy Foam Runners, and a black jacket that looks identical to the one Gap unveiled last month:
The $200 jacket, which Gap has only displayed in a vibrant blue colorway so far, is the first product created in collaboration with West’s Yeezy brand. Gap made it available for preorder last month, and the rush to lay claim to the jacket initially crashed the site. (Multiple reports claimed the jacket had sold out, but there was no finite number of jackets, just a limited preorder window.)
A spokesperson for Gap did not immediately respond to questions about the jacket and whether the black version is part of the collection. But in videos posted of West from the show, the jacket appears to be made from the same shiny fabric and have the same rounded shape. Like the Gap version, West’s jacket doesn’t appear to have any button or zipper closures.
Gap’s partnership with Yeezy, announced over a year ago, was seen as a major coup for the over-50-year-old brand. While some analysts remain skeptical that West can help revive the struggling retailer where he worked as a teenager, news of the deal initially sent Gap’s share price through the roof.
Despite the long lead time before launching the first item in the collection, Gap CEO Sonia Syngal said during a company earnings call earlier this year that partnerships like the one with West are expected to have “very big potential for us.”