AT&T Business CEO Anne Chow won’t back down to Asian hate, and she’s urging other leaders to stand firm in their own convictions

A banner with "The Equity Talk" in talk bubbles with smaller faint talk bubbles behind it on a gridded green background
Anne Chow, CEO of AT&T Business
Anne Chow, the CEO of AT&T Business, told Insider that the number of women in Fortune 500 CEO positions was “unacceptable.”

  • Anne Chow, the CEO of AT&T Business, has faced prejudice and bias throughout her career.
  • She’s using her platform to speak out against Asian hate and get more women of color in leadership.
  • In an Equity Talk, Chow shares her advice for the next generation of CEOs.

As the CEO of the business arm of the telecommunications giant AT&T, Anne Chow is often insulated from the outside world by a league of assistants. But that doesn’t mean she’s immune to racism, sexism, or prejudice.

In her ascension to the coveted CEO seat, she’s been talked over in meetings and faced doubts about her leadership and public-speaking abilities. The hardest part of her career, she said, wasn’t the sacrifice the work called for. Instead, it was soldiering on through implicit and explicit bias from colleagues.

“I think there’s an assumption that because I’m a CEO, I don’t run into any of these problems,” Chow told Insider. “It’s so not true.”

A Cornell-educated engineer turned business executive, Chow continues to endure such microaggressions as remarks about how “articulate” and “good at public speaking” she is. People still ask her, “Where are you really from?”

“I’ll get those until the day I die,” Chow, who is AT&T’s first woman of color to serve as a CEO, said. “I have always had to be conscious about managing people’s perception of me.”

Her history dealing with bias has fueled an insatiable desire to help other professionals from marginalized backgrounds. Since taking the helm of her company in 2019, Chow has put AT&T on course to increase the representation of women and people of color in leadership positions. When she started, women made up 36% of all leaders, and people of color made up 39%. Women now make up just under 40% of all leaders, and people of color make up 41%, according to a 2020 report.

Before she became CEO, Chow created a mentorship and sponsorship program for women of color at the company. Because of her, over 400 women of color have expanded their professional opportunities within the company or have been promoted as a result. During her 31-year tenure at AT&T, Chow has held several high-profile roles, including president, senior vice president, and assistant vice president.

With plans to continue increasing diversity in leadership, Chow is “looking to move all of this representation forward, strategically,” she said.

In the latest installment of The Equity Talk, I talked to Chow about her recent condemnation of Asian hate, lessons from last year, and the wisdom she’s imparting to the next generation of CEOs.

Interview edited and condensed.

In March, after a string of anti-Asian attacks, you penned a moving letter against Asian hate. You wrote, “What we do today will shape generations to come. It’s time to listen. It’s time to seek to understand. It’s time to engage and take action.” What moved you to speak out at that time?

That piece came from my heart. I felt like I needed to write these thoughts down. As an Asian American person, I’m having all these emotions and issues go through my mind: anger and frustration. I felt I needed to represent my community.

Then, as a leader, as a CEO who happens to be Asian, I realized I have this platform that can be used to increase awareness, catalyze change. That also compelled me to write it.

I was nervous to put this out there. It was raw. But I have no regrets.

I heard from one of my employee’s daughters after I published that piece. She’s 16. This girl, who was trying to work through her own identity and feeling biased against, said she found my piece relatable and inspiring. That’s why I wrote the piece, because I don’t want anybody to have to think they’re alone in what they’re experiencing.

Tell me about your greatest accomplishment in diversity, equity, and inclusion.

One of the things I’m most proud of creating is the Women of Color program. I started noticing a trend both inside my company and outside of my company. Women were making notable progress in the workforce. But women of color were not.

Then, LinkedIn and McKinsey came out with their Women in the Workplace report in 2016. So finally, when those reports started coming out, it had the data that proved exactly what I was observing. It says something like, “When a company focuses on women only, women of color are left behind.” So I went to our chief diversity officer and I said, “We have to do something.”

We got together and looked over the research and pulled together a focus group of women of color – Black, Latina, Asian, Native American. Those sessions were cathartic. There was so much commonality in the stories. It was a moment of realizing we had to do something about the prejudice and bias women of color face.

We developed a Women of Color initiative back in 2017. We’ve had some 400 women and their supervisors participate. We work with supervisors on what it means to support a woman of color in her profession. For me, I think it’s one of the greatest legacies that I will leave behind at this company.

How were you personally impacted by the tumultuous year of 2020?

In 2020, with the trigger points of the murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, I, like so many others, wanted to figure out how to lean in and do something. I gathered a group of my Black leaders that I trusted to tell me the truth. I had several discussions on what I could do. One idea was leading through authentic communication. So we created this series called “Candid Conversations.”

We’ve talked about the Black professional experience. We’ve talked about racial trauma. I had a fireside chat with Dr. Ibram X. Kendi on how to be an anti-racist. We’ve had conversations with the LGBTQ+ community, the Asian community, the Latino and Hispanic communities, and conversations around parenting. We need to have compelling, candid conversations.

The next one we are doing is going to be with law enforcement. Because this whole thing about defunding the police and the polarization between Black and blue is just not right. We have a deep-rooted commitment to public safety and to serving and enabling law enforcement as our customers. So you know, we’re going to tackle that conversation because not only is law enforcement a constituency to us as a business, it’s important to us in general, right? Whether you’re talking to the FBI, the police, the military, they’re important. So that’s going to be our next conversation. I want normalize the ability to have a conversation in a safe environment.

What’s your advice for the next generation of corporate executives?

I’d say that you should surround yourself with as much difference from you as possible and listen more than you speak.

You also have to really ensure that you have a clear articulation of your company values and your company mission. Because this shouldn’t and this cannot be a side thing. It can’t feel like diversity is compliance. My hope is that you know, triggered by the pandemic and this reckoning, there’s this realization that change doesn’t just happen in the public sector. It has to happen in the private sector, too.

Our future as a country is diverse. So the question becomes, do we lean into it and do we harness it as an advantage for our organizations and our communities? Or do we not? Embracing diversity is a business imperative to your workforce, your customers, and your partners.

Read the original article on Business Insider

Take a look at AT&T’s ‘Flying COWs’ – drones that returned cell service to Hurricane Ida-hit Louisiana

AT&T Flying COW
AT&T Flying COW

  • AT&T’s Flying COW, which stands for Cell-on-Wings, is a new technology aimed at providing wireless coverage during natural disasters and big events.
  • The device is a cell site situated on a drone engineered to beam wireless LTE coverage across an area of up to 40 square miles.
  • The weather-resistant drone can withstand extreme conditions, and its thermal imaging can help search and rescue teams find people in buildings, tree cover, and thick smoke.
  • See more stories on Insider’s business page.
AT&T is revolutionizing LTE coverage with the Flying COW, an innovative wireless network made of a cell site situated on a drone. It is engineered to beam widespread satellite coverage to large crowds of people on the ground during natural disasters and large events.

AT&T Flying COW
AT&T Flying COW

The drone has the potential to hover over 300 feet and is connected by a tether attached to the ground. When someone texts, calls, or uses data, the signal is sent to the drone and transferred through the tether to a router. The router pushes information through a satellite, into the cloud, and finally into the AT&T network.

AT&T Flying COW
AT&T Flying COW

The tether also provides constant power to the Flying COW via a fiber, giving the drone unlimited flight time.

AT&T Flying COW
AT&T Flying COW

Its flying capabilities allow it to soar 500% higher than a terrestrial COW mast, expanding how far the signal reaches, though more drones can be added to widen the coverage area.

AT&T Flying COW
AT&T Flying COW

The drone is small and versatile, making it easy to set up, deploy, and move during rapidly changing conditions, like firefighters chasing a wildfire.

AT&T Flying COW
AT&T Flying COW

Operated and monitored by experienced drone pilots, Flying COWs are essential in AT&T’s Network Disaster Recovery program, which helps communities get wireless connectivity after a hurricane, wildfire, earthquake, or another natural disaster.

AT&T Flying COW
AT&T Flying COW

For example, the tech can be used after a hurricane leaves residents without power or wireless service. AT&Ts drones have been used in devastating storms like Maria, Michael, and Ida.

AT&T Flying COW
AT&T Flying COW

An earlier version of the Flying COW was deployed to help Puerto Rico after Hurricane Maria hit in 2017. The drone hovered at 200 feet via a tether and covered 40 square miles.

AT&T Flying COW
AT&T Flying COW

It was the first of its kind to successfully deploy to a disaster site and provide coverage to a community, handling dozens of gigabytes of data and transporting thousands of texts and calls.

AT&T Flying COW
AT&T Flying COW

In 2018, the company updated the tech to make it weather-resistant. The new and improved version is built to withstand high winds, rain, snow, and smoke.

AT&T Flying COW
AT&T Flying COW

The “extreme-weather” device is designed with reinforced hardware and enhanced features to operate in tropical storm conditions with gusts up to 50 miles per hour.

AT&T Flying COW
AT&T Flying COW

The weather-proof drone was deployed in 2018 to serve communities that were impacted by Hurricane Michael. It was tethered at 200 feet above Mexico Beach, Florida, and provided LTE coverage to residents and first responders across multiple affected counties.

AT&T Flying COW
AT&T Flying COW

This week, Hurricane Ida devastated much of the southeast and AT&T’s Flying COW was able to help keep friends and family in contact amidst the power outages.

AT&T Flying COW
AT&T Flying COW

The highly durable drone can also handle extremely high and low temperatures, from freezing cold to blistering hot.

AT&T Flying COW
AT&T Flying COW

The Flying COW’s ability to operate in tough conditions ensures first responders stay connected in the most remote and rugged terrain.

AT&T Flying COW
AT&T Flying COW

The tech also comes with disaster-fighting features, like thermal imaging allowing it to find lost hikers under tree cover, locate survivors in fallen buildings, navigate in thick smoke, or “see” through some roofs and identify collapsing beams in a fire.

AT&T Flying COW
AT&T Flying COW

The imaging capability of the Flying COW adds another layer of performance for the drone, making it an essential, life-saving asset for police officers, firefighters, and search and rescue.

AT&T Flying COW
AT&T Flying COW

In addition to natural disasters, the tech is used to provide coverage at major events, like music festivals or football games.

AT&T Flying COW
AT&T Flying COW

Read the original article on Business Insider

Infamous hacker group claims to be selling data from over 70 million AT&T customers, according to a privacy group

at&t phone logo

A known threat actor on the dark web with a history of cyber attacks is reportedly selling private data that was allegedly collected from AT&T users.

The group is attempting to sell the alleged database for $1 million, according to RestorePrivacy, who first reported the news.

RestorePrivacy, a website created to raise awareness about privacy and security issues, says it personally analyzed the data and found it included information such as “social security numbers, date of birth, and other private information” from AT&T’s users.

“In the original post that we discovered on a hacker forum, the user posted a relatively small sample of the data,” Sven Taylor of RestorePrivacy reported. “We examined the sample and it appears to be authentic based on available public records.”

However, RestorePrivacy could not verify that that information belongs to AT&T customers. The hackers told RestorePrivacy that all data is from AT&T customers in the US, but could not disclose how they got the data.

AT&T denied the information was stolen from their serves according to a statement received by Gizmodo.

“Based on our investigation today, the information that appeared in an internet chat room does not appear to have come from our systems,” the spokesperson said.

AT&T did not respond to Insider’s request for comment.

The hacker group has stolen information in the past from companies like Microsoft, Mashable, MeetMindful, and Wishbone.

The alleged hack comes after over 53 million T-Mobile customers had their information stolen in a cyber security attack earlier this week. T-Mobile is now up against two class action lawsuits filed by upset customers seeking compensation for the hack, Insider reported.

Read the original article on Business Insider

AT&T’s WarnerMedia is in talks to sell celebrity gossip outlet TMZ to Fox Corporation: reports

TMZ OFFICE STUDIO

AT&T’s WarnerMedia is in talks to sell celebrity gossip news site TMZ to Fox Corporation, The Information first reported on Tuesday.

The report was confirmed by Deadline. TMZ, which is owned by AT&T’s WarnerMedia, is reportedly being sold as AT&T pares down its entertainment ventures. Fox Corp., TMZ, and WarnerMedia did not immediately respond to Insider’s request for comment.

This story is developing. Check back for updates.

Read the original article on Business Insider

From Tesla to Workhorse, here are the 50 most popular stocks among retail investors on Robinhood

GettyImages 1291817095
Robinhood is hugely popular among day traders, putting it at the center of the GameStop frenzy

Robinhood has been the poster child of the commission-free trading movement that has drawn a new generation of investors into the stock market, and its user base skews heavily to Millennial and Gen Z investors. From iconic companies like Apple, to upstarts looking to disrupt whole industries, here are the top 50 stock picks among Robinhood users.

50. Workhorse

Workhorse Truck
Workhorse

Workhorse, the Loveland, Ohio-based electric-vehicle maker, has become a retail favorite among other auto manufacturers, like Lordstown Motors and Canoo.

49. Boeing

Inside the cockpit of Boeing 757 testbed aircraft - Honeywell Aerospace Boeing 757 testbed aircraft
Thomas Pallini/Insider

Shares of the plane-maker have rallied more than 12% so far this year.

48. Zynga

Zynga Peak
Rafael Henrique/SOPA Images/LightRocket via Getty Images

The mobile-gaming company sees more than $1 billion in sales opportunity if it expands beyond mobile games to consoles and computers, Bloomberg reported.

47. Uber

Uber
Photo by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

Shares of the San Francisco-based ride-hailing company have been barely changed so far this year.

46. United Airlines

Flying United Airlines during pandemic
Thomas Pallini/Insider

The airline slumped amid the COVID-19 pandemic but has turned around as air travel picks back up.

45. SPDR S&P 500 ETF

A number of value stocks have been surging on the S&P 500 in 2021.
Kena Betancur/VIEWpress

The ETF tracking the benchmark index has risen about 15% so far this year.

44. NVIDIA

nvidia impressive ceos 2x1
Jensen Huang, CEO of Nvidia. Nvidia; Skye Gould/Insider

The chip and graphics card producer has rallied more than 50% year-to-date.

43. General Motors

General Motors headquarters Detroit
Paul Hennessy/SOPA Images/LightRocket via Getty Images

The automaker is among a slew of others in the industry that retail traders have rallied behind.

42. Coca-Cola

Coca-cola billboard
Peter Macdiarmid/Reuters

Shares of the Atlanta-based beverage company have rebounded from a slump earlier this year.

41. Vanguard S&P 500 ETF

Vanguard vs Fidelity
MoMo Productions

The exchange-traded fund has rallied 14% so far this year.

40. Norwegian Cruise Line

The Norwegian Prima cruise ship
Norwegian Cruise Line

The cruise industry was hit hard amid the COVID-19 pandemic, but shares of cruise operators are on the rebound as the world reopens.

39. Ideanomics

GettyImages 539998802
P. Steeger/Getty Images

Ideanomics, a small company focused on sustainability, has rallied alongside other meme stocks like GameStop this year.

38. Virgin Galactic

Virgin Galactic
Virgin Galactic

The space tourism company has been a focus among Reddit retail traders for months. Shares soared in May after the company announced its successful test flight.

37. FuelCell Energy

fuel cell
REUTERS/Hugh Gentry

The Danbury, Connecticut-based company creates “clean, efficient and affordable fuel cell solutions,” according to its website.

36. AT&T

AT&T
Brendan McDermid/Reuters

The media and telecommunications company based in Dallas is among retail-trader favorites on Robinhood.

35. Moderna

woman getting vaccine
A physician injects someone with the Moderna Covid-19 vaccine. MediaNews Group/Boston Herald via Getty Images

Moderna shares have rallied in recent days since the pharmaceutical company announced its COVID-19 vaccine should work against the Delta variant.

34. Starbucks

A Starbucks barista makes coffee in Florida.
Jeffrey Greenberg/Universal Images Group via Getty Images

The popular Seattle-based coffee maker recently added oat milk-based drinks to its menu.

33. Twitter

Twitter logo over computer
NurPhoto/Getty Images

The social-media site has been a hub for retail traders exchanging ideas this year.

32. Advanced Micro Devices

austin amd
Jack Plunkett/AP

Advanced Micro Devices, a semiconductor company, is frequently mentioned on Reddit investing threads like Wall Street Bets.

31. Canopy Growth

canopy growth
REUTERS/Chris Wattie

The Canadian cannabis company is one of a handful of its kind that are among retail-trader favorites.

30. Facebook

facebook logo
Getty

The social media behemoth is now worth more than $1 trillion after a federal judge dismissed antitrust lawsuits against the company.

29. Tilray

Tilray marijuana
Tilray

The Canadian cannabis company has seen a lot of Reddit hype as retail investors look to position themselves for the possibility of legalization in the US.

28. Coinbase Global

The photo shows physical imitations of cryptocurrency
INA FASSBENDER/AFP via Getty Images

Coinbase was the first major cryptocurrency exchange to go public on April 14.

27. Bank of America

BofA logo
Carlo Allegri/Reuters

Shares of the Charlotte, North Carolina-based bank have rallied about 36% so far this year.

26. OrganiGram

weed thc marijuana cbd cannabis
Olena Ruban/Getty Images

The Canadian cannabis company is one of several retail traders have hyped up.

25. Alibaba

alibaba jack ma NYSE
Alibaba went public on the NYSE in 2014. Andrew Burton/Getty Images

Shares of the Chinese e-commerce company have fallen about 2.6% this year.

24. Netflix

netflix
Photo Illustration by Chesnot/Getty Images

The streaming site recently launched an e-commerce store to sell items from popular shows like “The Witcher.”

23. Snap Inc.

Snapchat messaging application.JPG
REUTERS/Thomas White

Shares of the social site have rallied about 35% so far this year.

22. Delta Airlines

Delta Air Lines Airbus A320
A Delta Air Lines Airbus A320. Philip Pilosian/Shutterstock.com

The airline is among several others that struggled during the pandemic but has begun to rebound.

21. Churchill Capital Corp IV

money
Boonchai Wedmakawand/Getty Images

Shares of the special-purpose acquisition company have nearly tripled in price since going public earlier this year.

20. Palantir

Alex Karp - CEO of Palantir Alex Karp speaks to the press as he leaves the Elysee Palace in Paris, on May 23, 2018 after the "Tech for Good" summit, in Paris, France, on May 23, 2018.
Palantir CEO Alex Karp. Photo by Julien Mattia/NurPhoto via Getty Images

Palantir CEO Alex Karp said the surveillance company is a favorite stock pick because the company respects the intelligence of the retail-trading community.

19. GoPro

GoPro Inc's founder and CEO Nick Woodman holds a GoPro camera in his mouth as he celebrates GoPro Inc's IPO at the Nasdaq Market Site in New York City, June 26, 2014.  REUTERS/Mike Segar
GoPro Inc’s founder and CEO Woodman holds a GoPro camera in his mouth as he celebrates GoPro Inc’s IPO at the Nasdaq Market Site in New York City. Thomson Reuters

The maker of wearable cameras has rallied 38% so far this year.

18. Zomedica

veterinarian
Westend61/Getty Images

The Ann Arbor, Michigan-based company is focused on helping meet the needs of veterinarians, according to its website.

17. GameStop

gamestop store
John Minchillo/AP

GameStop was recently added to the Russell 1000 Index, a list of the largest companies based on market capitalization, thanks to its epic rally pushed by retail investors.

16. Carnival

carnival cruise
Sam Greenwood/Getty Images

The cruise line industry shuttered amid the COVID-19 pandemic, but operators like Carnival are making a comeback as the pandemic recedes.

15. Aurora Cannabis

Aurora Cannabis
Alberta Cannabis Inc/Handout via REUTERS

Aurora is another Canadia cannabis company that retail traders have flocked to amid excitement over potential legalization in the US.

14. Pfizer

pfizer vaccine us
Irfan Khan / Los Angeles Times via Getty Images

The pharmaceutical company has surged in popularity, largely thanks to the production of its COVID-19 vaccine.

13. Nokia

FILE PHOTO: Visitors gather outside the Nokia booth at the Mobile World Congress in Barcelona, Spain, February 26, 2019. REUTERS/Sergio Perez/File Photo
Reuters

Nokia has been looped into the basket of meme-stocks, like GameStop and AMC, that have gripped retail-traders attention this year.

12. Plug Power

Saudi Aramco hydrogen fueling station
Photo by Wang Haizhou/Xinhua via Getty Images

Plug Power, based in Latham, New York, is focused on creating hydrogen fuel cells to power vehicles.

11. American Airlines

American Airlines tails
American Airlines’ planes parked at a gate in Washington. Joshua Roberts/Reuters

The Fort Worth, Texas-based airline has rallied about 35% year-to-date.

10. Amazon

amazon warehouse truck shipping
ANGELA WEISS/AFP via Getty Images

The e-commerce giant is among the biggest companies in the world with a $1.7 trillion market capitalization.

9. Microsoft

Satya Nadella
Satya Nadella is the CEO of Microsoft. Sean Gallup: Getty Images

Microsoft is among the largest companies in the world with a $2 trillion market capitalization.

8. Disney

Disney World
The Cinderella Castle at Walt Disney World, Florida. Roberto Machado Noa / LightRocket via Getty Images

Shares of the media and entertainment conglomerate have dropped about 3% so far this year.

7. NIO

Nio
STR/AFP via Getty Images

The Chinese electric-vehicle maker has rallied more than 600% in the past year.

6. General Electric

GE.
General Electric reports strong earnings. Hussein Faleh/Getty Images

Shares of the long-time company have been on the rise this year, rallying about 25%.

5. Ford

Biden Ford
President Joe Biden drives the new electric Ford F-150 lightning at the Ford Dearborn Development Center in Dearborn, Michigan on May 18, 2021. Nicholas Kamm/Associated Press

The legacy automaker garnered attention earlier this year when President Joe Biden floored one of its electric trucks.

4. Sundial Growers

Marijuana Cannabis
AP Photo/Steven Senne, File

Sundial, among other Canadian cannabis companies, is a favorite among retail traders.

3. AMC Entertainment

AMC stock
Igor Golovniov/SOPA Images/LightRocket via Getty Images

AMC Entertainment became a retail-trader favorite earlier this year, and led a rally in memes last month amid renewed interest in meme stocks.

2. Apple

Apple CEO Tim Cook
Apple CEO Tim Cook. Karl Mondon/Digital First Media/The Mercury News via Getty Images

The iPhone maker is the most valuable company in the world with a market cap of more than $2 trillion.

1. Tesla

Tesla CEO Elon Musk speaks during the unveiling of the new Tesla Model Y in Hawthorne, California on March 14, 2019.
Tesla CEO Elon Musk. Frederic J. Brown/AFP via Getty Images

Tesla’s Chief Executive Officer Elon Musk has captured retail-trader attention in both his company and in the realm of cryptocurrencies.

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WarnerMedia execs mourn the Disney deal that never happened

Hi and welcome to the Insider Advertising newsletter, where I go over the big news in advertising and media news, including:

First, if you got this newsletter forwarded, sign up for your own here.


Jeff Bewkes

WarnerMedia dreams of Disney

While the media world awaits an announcement of an Amazon-MGM deal, some WarnerMedia are pondering their history under AT&T ownership and wonder about the mega deals that might have been.

With the news last week that WarnerMedia would merge with Discovery to create a new media giant, the story surfaced that Disney approached Time Warner about a deal in 2016.

From Claire Atkinson’s story:

Executives learned this week through The New York Times that Disney approached their company back in 2016 before AT&T made a deal and are wondering about what could have been if then-Time Warner chief executive Jeff Bewkes made a different call. WarnerMedia is poised to change hands again, after AT&T announced a deal to spin off WarnerMedia and merge it with Discovery.

When WarnerMedia executives sold to AT&T in 2018, their company stock converted to AT&T shares. Those shares are worth less today ($29.52) than they were on the day the deal was consummated ($32.60), while Disney shares recently have doubled in value on its growth in streaming subscribers.

“It was a disaster,” one person familiar with the history said. “It is a horribly performing stock. It is a deep disappointment the way it worked out.”

Read the rest: WarnerMedia executives are heartbroken as they imagine the Disney deal that could have been

Also read:


tim cook peace sign
Apple CEO Tim Cook.

Agencies dump on Apple’s new ads

As Apple put the squeeze on ad tracking, it rolled out its own new ad format, Suggested Apps, to help developers get their apps discovered.

But advertisers told Lara O’Reilly that the ads were expensive and hadn’t delivered meaningful results.

Thomas Petit, a growth-marketing consultant, said in testing of Apple’s search-tab campaigns, the cost per installations was up to triple-digit percentages higher than Apple’s preexisting search-ads product.

It’s still early days, but if the new format was meant to be a panacea for advertisers who are now having a harder time zapping ads to people on Apple devices, it hasn’t worked out that way just yet.

Read the rest here: Apple just rolled out a new ad format, but advertisers say it’s too expensive and underperforms


instagram covid 19 vaccine misinformation 4x3

Advertisers battle misinformation

Efforts to help advertisers avoid misinformation are gathering steam.

Publicis is the latest big ad holding company to use NewsGuard’s tool to keep ads off shady websites, after IPG and Omnicom.

NewsGuard shared a case study with Tanya Dua showing that for one advertiser, using its tool lowered the cost of its ads while making them more efficient – suggesting that staying off shady sites isn’t just good for brands’ image, it could also be good for business.

But the automated nature of programmatic advertising means advertisers can still wind up on shady sites. And some brands also pull ads in response to breaking news or avoid entire categories of sites, which can harm legit news publishers.

Read the rest: IPG Mediabrands is using a new tool to help advertisers avoid misinformation and says it’s already increasing click-through rates 143%


Other stories we’re reading:

That’s it for today – thanks for reading, and see you next week!

– Lucia

Read the original article on Business Insider

Meet the PR firms challenging the giants

Hi and welcome to Insider Advertising for May 24. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Barbara Bates, global CEO of Hotwire
Barbara Bates, global CEO of Hotwire

9 public relations companies are challenging the status quo and taking on giants like Edelman and BCW

Read the story.


David Zaslav
President and CEO, Discovery David Zaslav speaks onstage during the Discovery, Inc.’s Summer 2019 TCA Tour at The Beverly Hilton Hotel on July 25, 2019 in Beverly Hills, California.

David Zaslav is about to shake up Hollywood as the new Discovery-WarnerMedia chief. Insiders describe an aggressive deal-maker and demanding boss.

Read the story.


Key CEO Evan Wayne
Key CEO Evan Wayne

A startup that wants to help creators harness fans’ contact info has raised $3 million in seed funding

Read the story.


Other stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Billionaire media mogul Barry Diller calls cryptocurrencies a ‘con’ and says price forecasts are ‘nutso’

Barry Diller
IAC Chairman Barry Diller.

  • Barry Diller, IAC’s chairman, called cryptocurrencies a “con” during a CNBC interview on Friday.
  • Price calls of “$40,000, $12,000” on cryptocurrencies are “nutso talk,” he told “Squawk Box.”
  • Diller made his comments during this week’s crash in bitcoin and other cryptocurrencies.
  • See more stories on Insider’s business page.

Cryptocurrencies are a “con,” the billionaire investor Barry Diller told CNBC on Friday. He voiced his distrust of the asset class that’s been dragged sharply lower this week largely on regulatory concerns.

The chairman of IAC, which runs internet and media brands including Care.com and The Daily Beast, initially balked at the question from “Squawk Box” about his thoughts on digital currency but quickly proceeded to answer.

“Yeah, absolutely,” he said as he confirmed his view that cryptocurrency is a con. “I watch some of the people that you have on and they talk about it – $40,000, $12,000, whatever. I think, ‘This is nutso talk,'” he said.

Diller, also the chairman of Expedia and the founder of Fox Broadcasting, made his comments on the same day that bitcoin swung down 10% after China reiterated its call to restrict mining and trading activities surrounding the largest cryptocurrency.

China’s statement, led by Vice Premier Liu He, threw off course bitcoin’s attempt to recover losses from its slide of more than 35% in a matter of days. A midweek sell-off was sparked after the People’s Bank of China said digital tokens couldn’t be used as a payment form by financial institutions. Other cryptocurrencies, including ether, the token of the ethereum blockchain, were also slammed lower in the wake of China’s regulatory threats.

Diller sat down with CNBC in an interview, during which he called this week’s merger plan between AT&T’s WarnerMedia and Discovery a “great escape” for AT&T.

Next week, IAC is set to spin off the video-hosting site Vimeo, whose shares are set to trade under the “VMEO” ticker on the Nasdaq starting Tuesday.

Read the original article on Business Insider

Media M&A chatter is growing after WarnerMedia and Discovery’s merger

Hi and welcome to Insider Advertising for May 20. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


WarnerMedia Stankey
AT&T CEO John Stankey

WarnerMedia and Discovery’s merger is reigniting media M&A chatter. These are the potential deals that could rock the industry this year.

Read the story.


Lachlan Murdoch
Lachlan Murdoch, co-chairman and chief executive officer of Fox Corp., attends the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S., July 11, 2019.

2 years after being named CEO of Fox, Lachlan Murdoch is pulling all-nighters to prove he is a worthy successor of his father

Read the story.


coca cola scale back brands 2x1

Coca-Cola’s experiment to acquire and build out its non-soda offerings killed more brands than it launched. Now it’s gone from a staff of hundreds to just a few people as the new CEO winds it down.

Read the story.


Other stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Where WarnerMedia-Discovery will find $3 billion in cuts

Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including:

WarnerMedia-Discovery cuts

TV ad prices spike

Anheuser-Busch’s data play

First, if you got this newsletter forwarded, sign up for your own here.


david zaslav sun valley
David Zaslav, CEO of Discovery Inc., at the Sun Valley conference in 2016.

WarnerMedia and Discovery deal synergies

Now that WarnerMedia and Discovery have announced their planned merger, many employees no doubt are jittery about the prospects of job cuts.

The companies said they’d be seeking $3 billion in savings, and as much as 75% of the pledged cost savings can come from cutting staff and overhead in big mergers like this, sources told Insider.

Key points:

  • Some cost savings could also come through sharing resources, such as deduplicating subscription costs for sales software and professional services fees.
  • One media analyst pointed out that Warner already went through robust cost-cutting and that advertising sales could be somewhat spared because of the importance of client relationships.
  • The content side is expected to be relatively secure, since there’s little overlap between the two companies’ assets and content is how they’re pitching the merger as a way to compete with Netflix and Disney.

Read more:

WarnerMedia-Discovery merger is expected to create $3 billion in savings – here are some of the jobs at risk

Now that Jeff Zucker’s golfing buddy is set to run Discovery-WarnerMedia, insiders say his retirement plans could be put on hold

Amazon had tapped WarnerMedia CEO Jason Kilar to run its burgeoning media empire, but he turned it down

Inside the massive WarnerMedia-Discovery media marriage: The bankers and lawyers who played key roles, and how it came together


Extra Gum commercial

TV ad prices spike

Brands like Bud Light and Mars Wrigley are out with new campaigns, hoping to capitalize on the return to normalcy, Lauren Johnson reports.

But the increased demand for TV inventory, coupled with a decline in ratings as people cut the cord, has led to a spike in prices – as much as 30%.

However, advertisers are wary of paying too much, and there are other ad outlets like audio and streaming services are calling.

Read more: TV ad prices are soaring as brands like Mars embrace the return to normalcy


FILE PHOTO: Anheuser Busch's Budweiser and Bud Light Beer on display at a Wal-Mart store in Chicago, January 24, 2012. REUTERS/John Gress
Anheuser Busch’s Budweiser and Bud Light Beer on display at a Wal-Mart store in Chicago.


Anheuser-Busch taps into data

The privacy era is leading advertisers to change how they target and measure their ads and get their data house in order.

One is beer giant Anheuser-Busch InBev, which has prepared for the shift by beefing up its first-party data, adding information about more than 2.5 billion consumers over the past two years.

The company told Tanya Dua having this data has helped it improve its ad targeting, leading to spikes of up to 80% in some cases. It’s also helping with things like new product research.

Maybe most important, it’s reduced its dependency on the walled gardens like Facebook and Google.

Read more: Anheuser-Busch InBev is doubling down on consumer data to get around new ad targeting limits, and it’s already seeing sales spike as much as 80% in tests


Other stories we’re reading:

That’s it for today. Thanks for reading, and see you back here in a week!

– Lucia

Read the original article on Business Insider