Apple is expected to reveal the iPhone 13 on September 14 – here’s how to watch the big announcement live

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Apple Event 2021: California Streaming
Apple’s iPhone 13 launch event is set for 1 p.m. ET on September 14.

  • You can watch Apple’s “California Streaming” event live on September 14 at 1 p.m. ET.
  • Apple is expected to launch the iPhone 13 and Apple Watch Series 7.
  • The event will stream on Apple.com, YouTube, and the Apple TV app.

Table of Contents: Masthead Sticky

Apple’s latest launch event, titled “California Streaming,” will be held on September 14 at 1 p.m. ET. Though nothing has been confirmed yet, the ubiquitous tech company is expected to announce its newest iPhone model, the iPhone 13.

Apple’s lineup of wearables could also get a update with the expected reveal of a new Apple Watch. In addition, a third-generation AirPods model is rumored to make an appearance.

How to watch Apple’s iPhone 13 launch event

Apple’s iPhone 13 launch event will be available to watch online on September 14. The “California Streaming” event starts at 1 p.m. ET/10 a.m. PT, and you can stream it live via Apple.com, YouTube, or the Apple TV app.

The Apple.com stream is expected to be compatible with the latest versions of all major web browsers, such as Safari, Chrome, and Firefox. You can also watch a live stream directly through the Apple TV app.

In addition, the iPhone 13 launch event will be available to watch on YouTube through a web browser or the YouTube app. During previous Apple events, Insider has noticed a slight lag in the YouTube broadcast. Watching a direct stream from Apple might be the fastest way to catch all the latest announcements as they happen.

What to expect from Apple’s iPhone 13 event

The launch of the iPhone 13 is expected to be the biggest announcement from Apple during its “California Streaming” event on September 14.

According to Bloomberg, the new iPhone will likely launch in the same screen size options as the iPhone 12, but the updated lineup will have additional camera features and include an upgraded processor.

As well as a new generation of iPhones, Bloomberg is reporting that buyers can expect a refresh for the Apple Watch. Called the Apple Watch Series 7, the new wearable may offer a bigger display and faster performance compared to the currently available lineup from Apple.

It’s also rumored that Apple could announce a third-generation AirPods model. Less is known about the AirPods 3, and it’s not clear how different the new earbuds will be compared to the AirPods Pro.

Check out our iPhone coverage

iPhone 12 Pro and iPhone 12
The iPhone 12 Pro compared to the iPhone 12.

We’ll have complete coverage of every announcement during Apple’s California Streaming event with all the latest product news and detailed breakdowns.

Right now, you can read our reviews of the iPhone 12 and the iPhone 12 Pro. Buyers interested in snagging discounts on Apple devices should also take a look at Insider’s recent review of a refurbished iPhone 11 Pro .

Read the original article on Business Insider

How to watch the Apple iPhone 13 launch event live on September 14

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Apple Event 2021: California Streaming
  • You can watch Apple’s “California Streaming” event live on September 14 at 1 p.m. ET.
  • Apple is expected to launch the iPhone 13, Apple Watch 7, and more new products.
  • The event will be available to stream on Apple.com, YouTube, and the Apple TV app.

Table of Contents: Masthead Sticky

The next launch event from Apple is titled “California Streaming,” and it will be streamed live on September 14 at 1 p.m. ET. The ubiquitous tech company based in Cupertino, California, is expected to announce its latest iPhone model, the iPhone 13.

Apple wearables could also get a refresh with the potential announcement of an updated Apple Watch. A new AirPods model is rumored to make an appearance as well.

How to watch Apple’s iPhone 13 launch event

Apple’s iPhone 13 launch event will be available to watch online on September 14. The “California Streaming” event begins at 1 p.m. ET/10 a.m. PT, and you can stream it live on Apple.com, YouTube, or the Apple TV app.

The Apple.com stream is expected to be compatible with the latest versions of all major web browsers, including Safari, Firefox, and Chrome. In addition, you can watch a live stream directly through the Apple TV app.

The iPhone 13 launch event will also be available to watch on YouTube via a web browser or the YouTube app. During previous Apple events, Insider has noticed a slight lag in the YouTube broadcast. Watching a direct stream from Apple might be the fastest way to see all the latest announcements.

What to expect from Apple’s ‘California Streaming’ event

The launch of the iPhone 13 is expected to be the biggest announcement from Apple during its September 14 event.

According to Bloomberg, the updated iPhone will likely launch in the same screen size options as the iPhone 12, have additional camera features, and include a more powerful processor.

As well as a new generation of iPhones, Bloomberg is reporting that customers can expect a refresh for the Apple Watch. Called the Apple Watch Series 7, the new wearable may offer a larger screen and faster performance than the currently available models from Apple.

It’s also rumored that Apple could announce a third-generation AirPods model. Less is known about the AirPods 3, and it’s not clear how different these earbuds will be compared to the AirPods Pro.

Check out our iPhone coverage

iPhone 12 Pro and iPhone 12
The iPhone 12 Pro compared to the iPhone 12.

We’ll have comprehensive coverage of every announcement during Apple’s California Streaming event with all the latest product news and detailed breakdowns.

Right now, you can check out our reviews of the iPhone 12 and the iPhone 12 Pro. Buyers interested in snagging discounts on Apple devices should also take a look at Insider’s recent review of a refurbished iPhone 11 Pro .

Read the original article on Business Insider

How to watch the Apple event on September 14 – the iPhone 13 and Apple Watch 7 are expected to launch

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Apple Event 2021: California Streaming
  • You can watch Apple’s upcoming “California Streaming” event live on September 14 at 1 p.m. ET.
  • Apple is rumored to be announcing the iPhone 13, Apple Watch 7, and more new products.
  • The launch event will be available to stream on Apple.com, YouTube, and the Apple TV app.

Table of Contents: Masthead Sticky

The next major event from Apple is titled “California Streaming,” and it will be streamed live on September 14 at 1 p.m. ET. The ubiquitous tech company based in Cupertino, California, is expected to announce the iPhone 13.

Apple wearables could also get a refresh with the potential announcement of an updated Apple Watch. A new AirPods model is also rumored to make an appearance.

How to watch Apple’s iPhone 13 launch event

Apple’s latest launch event will be available to watch online on September 14. The “California Streaming” event starts at 1 p.m. ET, and you can stream it live on Apple.com, YouTube, or the Apple TV app.

If you’re watching the event on Apple.com, the stream is expected to be compatible with the latest versions of all major web browsers such as Safari, Firefox, and Chrome. In addition, you can watch a live stream directly through the Apple TV app.

The event will also be available to watch on YouTube via a web browser or the YouTube app. During previous Apple events, Insider has noticed a slight lag in the YouTube broadcast. Watching a direct stream from Apple might be the fastest way to hear about any new products.

What to expect from Apple’s ‘California Streaming’ event

Of all the new products rumored to be revealed on September 14, the launch of the iPhone 13 is expected to be the biggest announcement from Apple.

According to Bloomberg, the updated iPhone will likely come in the same screen sizes as the iPhone 12, have additional camera features, and include a more powerful processor.

As well as a new generation of iPhones, Bloomberg is reporting that customers can expect a refresh for the Apple Watch. Called the Apple Watch Series 7, the new wearable may have a larger screen and better processor than the currently available models from Apple.

It’s also rumored that Apple could announce a third-generation AirPods model. Less is known about the AirPods 3, and it’s not clear how different these earbuds will be compared to the AirPods Pro.

Check out our iPhone coverage

iPhone 12 Pro and iPhone 12
The iPhone 12 Pro compared to the iPhone 12.

We’ll have comprehensive coverage of every announcement during Apple’s California Streaming event. Check back on September 14 for all the latest product news and detailed breakdowns.

Right now, you can check out our reviews of the iPhone 12 and the iPhone 12 Pro. Buyers interested in snagging discounts on Apple devices should also take a look at Insider’s recent review of a refurbished iPhone 11 Pro .

Read the original article on Business Insider

Apple’s upcoming event is expected to introduce the new iPhone 13 – here’s how to watch live on September 14

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Apple Event 2021: California Streaming
  • You can watch Apple’s upcoming “California Streaming” event live on September 14 at 1 p.m. ET.
  • Among other new products, Apple is rumored to be announcing the iPhone 13.
  • The launch event will be available to stream on Apple.com, YouTube, and the Apple TV app.

Table of Contents: Masthead Sticky

The next major event from Apple is titled “California Streaming,” and it will be streamed live on September 14 at 1 p.m. ET. The ubiquitous tech company based in Cupertino, California, is expected to announce a new version of the iPhone.

Apple wearables could get a refresh as well with the potential announcement of an updated Apple Watch. A new AirPods model is also rumored to make an appearance.

How to watch Apple’s ‘California Streaming’ launch event

Apple’s latest launch event will be available to watch online on September 14. The “California Streaming” event starts at 1 p.m. ET, and you can stream it live on Apple.com, YouTube, or the Apple TV app.

If you’re watching the event on Apple.com, the stream is expected to be compatible with the latest versions of all major web browsers such as Safari, Firefox, and Chrome. In addition, you can watch a live stream directly through the Apple TV app.

The event will also be available to watch on YouTube via a web browser or the YouTube app. During previous Apple events, Insider has noticed a slight lag in the YouTube broadcast. Watching a direct stream from Apple might be the fastest way to hear about any new products.

What to expect from Apple’s ‘California Streaming’ event

Of all the new products rumored to be revealed on September 14, the launch of the iPhone 13 is expected to be the biggest announcement from Apple.

According to Bloomberg, the updated iPhone will likely come in the same screen sizes as the iPhone 12, have additional camera features, and include a more powerful processor.

As well as a new generation of iPhones, Bloomberg is reporting that customers can expect a refresh for the Apple Watch. Called the Apple Watch Series 7, the new wearable may have a larger screen and better processor than the currently available models from Apple.

It’s also rumored that Apple could announce a third-generation AirPods model. Less is known about the AirPods 3, and it’s not clear how different these earbuds will be compared to the AirPods Pro.

Check out our iPhone coverage

iPhone 12 Pro and iPhone 12
The iPhone 12 Pro compared to the iPhone 12.

We’ll have comprehensive coverage of every announcement during Apple’s California Streaming event. Check back on September 14 for all the latest product news and detailed breakdowns.

Right now, you can check out our reviews of the iPhone 12 and the iPhone 12 Pro. In addition, take a look at Insider’s recent review of a refurbished iPhone 11 Pro.

Read the original article on Business Insider

Apple’s secret keynote formula, explained

Following is a transcript of the video.

Narrator: Before we get a new iPhone, we get an Apple keynote.

Tim Cook: We’ve got some really exciting things to share with you, and we’re gonna have some fun along the way.

Narrator: Apple has been holding this style of presentation for over 20 years. But it isn’t just showing new products; it’s telling a story. Over the years, the presentation has gotten flashier, but the story hasn’t changed.

The keynotes always open with a video, which conveys a theme or idea that the keynote echoes. It’s the introduction to the story. But it usually isn’t about products. It’s about imagination, accessibility, or even New York City.

♪ I happen to like New York. I happen to like this town ♪

Apple includes several more videos throughout its presentation. These build suspense leading up to a product reveal. And make a product feel larger than life.

Then, it’s time for a history lesson. Tim Cook takes the stage, says “good morning.”

Cook: Good morning.

Narrator: And shows how Apple has been in your life for years. He also explains the positive impact Apple has had. Part of that impact is growing communities. Apple products aren’t presented as just computers or phones. The devices bring people together. And improve their lives.

You might have also noticed that they exaggerate…a lot. Apple describes everything with superlatives. Just listen to this description of the Apple Watch. That same segment says beautiful seven times. Repetitive exaggeration drives home Apple’s message about a product. If a speaker keeps saying revolutionary, you walk away thinking this phone is revolutionary.

But you won’t find too many specs in an Apple presentation. Apple talks in percentages more often than specifics. It’s 40% lower power.

Phil Schiller: 40% more energy efficient.

Narrator: Or five times faster.

Tom Boger: Five times faster than before.

Narrator: You just need to know that this new version is better than the old one.

Schiller: The iPhone XS Max.

Narrator: Apple doesn’t spend time talking about RAM or milliamps. It prefers fancy marketing terms, like Retina or 3D Touch.

Then it improves on its own terms. Plus to Max. Retina to Super Retina. But it still manages to keep the message clear and simple, often using a single phrase per slide.

It also helps that Apple’s presenters are experts at keeping the audience engaged. They tell you exactly what to think.

Schiller: Well, you are going to be blown away with the pictures you can take with the iPhone XS’s camera.

Jeff Williams: We think you’re gonna love everything about the new displays on Series 4.

Schiller: We all love the cameras in our iPhone.

Narrator: And they talk in a conversational tone.

Cook: Wasn’t that a fun video?

Narrator: It feels like a small presentation you were invited to. Not a livestream that millions are watching. Apple’s keynotes started a trend that many other tech companies have followed. But companies like Google and Samsung aren’t nearly as effective as Apple. Compare the introduction of the Galaxy Note 10 to the iPhone XS.

Drew Blackard: The Note 10 is built for a new generation. It’s a generation that’s reshaping everything about how we work and how we live. These days, we’re catching up on work email one minute and gaming with friends the next. The line between work and play has pretty much disappeared. And that means we need technology that can seamlessly flow between the two.

Schiller: I am so excited to tell you all about iPhone XS. It is made of a surgical-grade stainless steel. It has a gorgeous new gold finish, on the front and on the glass. It is the most beautiful iPhone we have ever made.

Narrator: Apple is specific. It shows instead of just telling. And you’re made to believe this is the most beautiful iPhone ever because of Phil Schiller’s delivery. Samsung tries to be everything at once, and the message gets lost. But Apple is able to tell a cohesive story that keeps you engaged.

Layering these techniques creates a presentation that feels important. Nothing may be new, but it all feels groundbreaking.

Cook: That uses intelligent software to make the most stunning portraits. This was only previously possible with pro-level equipment.

Narrator: He’s just talking about the iPhone’s camera. Nothing specific or new. Apple uses bold statements to reinforce its importance.

Laura Legros: Now, the MacBook Air set the bar for great battery life in a thin and light computer, and the new MacBook Air is no exception.

Schiller: What the team has done is truly, truly break through. It’s called the A12 Bionic. Your photos look stunning on iPhone XS.

Narrator: And it works. These presentations build huge anticipation before a product launch. With Apple products, it often feels as though the design is more important than what’s inside. The same is true of these keynotes.

Apple is selling the brand, not an iPhone. And these presentations have become an essential part of that sale.

EDITOR’S NOTE: This video was originally published in September 2019.

Read the original article on Business Insider

How Apple makes its keynote presentations so engaging

Following is a transcript of the video.

Narrator: Before we get a new iPhone, we get an Apple keynote.

Tim Cook: We’ve got some really exciting things to share with you, and we’re gonna have some fun along the way.

Narrator: Apple has been holding this style of presentation for over 20 years. But it isn’t just showing new products; it’s telling a story. Over the years, the presentation has gotten flashier, but the story hasn’t changed.

The keynotes always open with a video, which conveys a theme or idea that the keynote echoes. It’s the introduction to the story. But it usually isn’t about products. It’s about imagination, accessibility, or even New York City.

♪ I happen to like New York. I happen to like this town ♪

Apple includes several more videos throughout its presentation. These build suspense leading up to a product reveal. And make a product feel larger than life.

Then, it’s time for a history lesson. Tim Cook takes the stage, says “good morning.”

Cook: Good morning.

Narrator: And shows how Apple has been in your life for years. He also explains the positive impact Apple has had. Part of that impact is growing communities. Apple products aren’t presented as just computers or phones. The devices bring people together. And improve their lives.

You might have also noticed that they exaggerate…a lot. Apple describes everything with superlatives. Just listen to this description of the Apple Watch. That same segment says beautiful seven times. Repetitive exaggeration drives home Apple’s message about a product. If a speaker keeps saying revolutionary, you walk away thinking this phone is revolutionary.

But you won’t find too many specs in an Apple presentation. Apple talks in percentages more often than specifics. It’s 40% lower power.

Phil Schiller: 40% more energy efficient.

Narrator: Or five times faster.

Tom Boger: Five times faster than before.

Narrator: You just need to know that this new version is better than the old one.

Schiller: The iPhone XS Max.

Narrator: Apple doesn’t spend time talking about RAM or milliamps. It prefers fancy marketing terms, like Retina or 3D Touch.

Then it improves on its own terms. Plus to Max. Retina to Super Retina. But it still manages to keep the message clear and simple, often using a single phrase per slide.

It also helps that Apple’s presenters are experts at keeping the audience engaged. They tell you exactly what to think.

Schiller: Well, you are going to be blown away with the pictures you can take with the iPhone XS’s camera.

Jeff Williams: We think you’re gonna love everything about the new displays on Series 4.

Schiller: We all love the cameras in our iPhone.

Narrator: And they talk in a conversational tone.

Cook: Wasn’t that a fun video?

Narrator: It feels like a small presentation you were invited to. Not a livestream that millions are watching. Apple’s keynotes started a trend that many other tech companies have followed. But companies like Google and Samsung aren’t nearly as effective as Apple. Compare the introduction of the Galaxy Note 10 to the iPhone XS.

Drew Blackard: The Note 10 is built for a new generation. It’s a generation that’s reshaping everything about how we work and how we live. These days, we’re catching up on work email one minute and gaming with friends the next. The line between work and play has pretty much disappeared. And that means we need technology that can seamlessly flow between the two.

Schiller: I am so excited to tell you all about iPhone XS. It is made of a surgical-grade stainless steel. It has a gorgeous new gold finish, on the front and on the glass. It is the most beautiful iPhone we have ever made.

Narrator: Apple is specific. It shows instead of just telling. And you’re made to believe this is the most beautiful iPhone ever because of Phil Schiller’s delivery. Samsung tries to be everything at once, and the message gets lost. But Apple is able to tell a cohesive story that keeps you engaged.

Layering these techniques creates a presentation that feels important. Nothing may be new, but it all feels groundbreaking.

Cook: That uses intelligent software to make the most stunning portraits. This was only previously possible with pro-level equipment.

Narrator: He’s just talking about the iPhone’s camera. Nothing specific or new. Apple uses bold statements to reinforce its importance.

Laura Legros: Now, the MacBook Air set the bar for great battery life in a thin and light computer, and the new MacBook Air is no exception.

Schiller: What the team has done is truly, truly break through. It’s called the A12 Bionic. Your photos look stunning on iPhone XS.

Narrator: And it works. These presentations build huge anticipation before a product launch. With Apple products, it often feels as though the design is more important than what’s inside. The same is true of these keynotes.

Apple is selling the brand, not an iPhone. And these presentations have become an essential part of that sale.

EDITOR’S NOTE: This video was originally published in September 2019.

Read the original article on Business Insider

Siri says the date of Apple’s next launch event is April 20

Apple CEO Tim Cook
Apple CEO Tim Cook.

  • Siri has told Apple device users when the tech giant’s next launch event will be.
  • After asking Siri when the next Apple event is, Siri says “The special event is on Tuesday, April 20, at Apple Park in Cupertino, CA.”
  • Apple usually announces the launch event a week before the date – it could be confirmed Tuesday.
  • See more stories on Insider’s business page.

Apple’s voice assistant Siri has revealed the company’s next launch event will take place on April 20.

MacRumors first reported that after asking Siri, “When is the next Apple Event,” ‌it responded with, “The special event is on Tuesday, April 20, at Apple Park in Cupertino, CA. You can get all the details on Apple.com.”

Siri provides a link to the Apple Event page on its website, but the launch event isn’t listed here yet.

Users will only get this response if they have a US Apple ID.

Apple usually announces the date of its launch event one week in advance – so the tech giant could confirm later Tuesday.

The April event is expected to showcase new iPads, according to a Bloomberg report on March 17. People with knowledge of the matter told the publication that Apple wants to add a quicker processor and a better camera onto the new iPad Pros.

The people also told Bloomberg the iPads will look similar to the current 11-inch and 12.9-inch iPad Pros which are priced at $799 and $999 respectively. Apple has not yet officially announced the cost of the new models.

Reports suggested MacBooks and iPads could be in short supply due to the global chip supply shortage and Apple has pushed back some component orders to the second half of 2021.

Read the original article on Business Insider