Apple’s new iPad Pro is the best explanation for why we’ll never see a touchscreen MacBook

Apple event april iPad pro
  • The iPad Pro feels more like an answer to 2-in-1 Windows devices than Apple’s MacBook line.
  • It’s following the same evolution as hybrid Windows devices, especially when it comes to camera upgrades.
  • The iPad Pro is where we’re seeing forward-looking new tech from Apple, not the MacBook.
  • See more stories on Insider’s business page.

Apple’s iPad Pro has always seemed like an alternative to the laptop. After all, it has a laptop-sized screen, it’s designed to work best with a keyboard, and it now supports trackpad input.

But the company took that idea a step further on Tuesday with the introduction of its newest iPad Pro. The updated model comes with Apple’s powerful M1 chip – the same processor that drives its latest MacBook laptops – new mini-LED display technology with improved brightness and contrast on the larger model, 5G support, and Thunderbolt connectivity.

The announcement served as yet another sign that the iPad Pro is indeed Apple’s answer to the 2-in-1 Windows laptops that have dominated the PC industry over the last decade. It reinforces the idea that we’ll probably never see a touchscreen Mac, because that’s exactly what the iPad Pro has become.

The iPad Pro is following a similar path as new Windows laptops

Many of the upgrades we’ve been seeing on Windows laptops in recent months are also present on the new iPad Pro. These include better microphones and cameras for conference calls, thinner and lighter designs that run on processors based on the same basic architecture as those in our phones, and 5G integration.

Just look back to some of the most interesting laptop announcements from this year’s CES conference for evidence. Lenovo’s new IdeaPad 5G laptop, for example, comes with 5G and runs on Qualcomm’s Snapdragon 8cx processor. That chip is built on the ARM architecture that’s commonly found in the processors that power smartphones and tablets, similar to Apple’s M1 chip.

HP’s Elite Dragonfly Max, meanwhile, comes with a 5-megapixel camera and four wide-range microphones that use artificial intelligence to optimize audio – an upgrade that was clearly intended for the work-from-home era.

Apple now has its own take on how to improve video conferencing as it relates to the iPad Pro. The tablet comes with a new feature called Center Stage, which leverages the iPad Pro’s new wide-angle front camera and machine learning to automatically keep you in the shot as you move. Since it runs on M1, it also uses Apple’s image signal processor, which greatly improves color and brightness as I found when reviewing the MacBook Air.

Of course, some of the additions on the newest model address the iPad Pro’s shortcomings when compared to laptops. The 2021 model comes with Thunderbolt support, for example, which enables support for more powerful accessories like faster storage devices.

And now that the iPad Pro runs on M1, there’s a chance that app compatibility between Mac and iPad will become easier to manage since they’re powered by the same chip architecture.

The iPad Pro is Apple’s vision for the future of computing

It’s unclear whether the iPad Pro has been a hit for Apple in terms of sales because the company doesn’t specify those details in its earnings reports. But what has become clear is that the iPad Pro is Apple’s vision for the future of the personal computer, despite the fact that it’s not technically a laptop.

It’s the iPad Pro, not the MacBook Pro or MacBook Air, that includes new sensors like Apple’s Lidar scanner, a new 12.9-inch display that’s brighter and packs in more pixels per inch, and features such as Center Stage. The MacBook Air and MacBook Pro were among the first computers to launch with Apple’s M1 chip, but the iPad Pro feels like the first computer that was really designed to take advantage of it.

The MacBook Air and Pro are excellent laptops, but they feel antiquated in some respects. Unlike modern Windows machines, they lack qualities like flexibility, touchscreens, nearly borderless displays, and facial recognition technology, just to name a few. The iPad Pro, however, has all of those features and more.

I don’t know that most people will be willing to give up their MacBooks for an iPad Pro just yet. And Apple doesn’t want you to; it’s clearly very invested in its Mac lineup. But I do think the iPad Pro is the device to keep an eye on if you really want to understand Apple’s perspective as it relates to the future of computing.

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Apple finally redesigned the Apple TV remote that everyone hated

Apple Event April 2021
The new Apple TV remote.

  • Apple is launching a redesigned remote with its new Apple TV 4K.
  • The new remote will have a click-wheel design reminiscent of early iPods.
  • The previous remote has been frustrating users for years because of its imprecise touchpad design.
  • See more stories on Insider’s business page.

Apple is finally nixing the Apple TV remote design that users have bashed for years.

During its “Spring Loaded” event on Tuesday, Apple unveiled the next generation Apple TV 4K, which comes with a brand-new remote. The recycled aluminum remote features a new click-wheel design reminiscent of early iPods, a mute button, and the ability to turn your TV on and off with a new power button.

Perhaps most importantly, it eliminates the touchpad design that was the hallmark of the previous Apple TV remote. When Apple launched its fourth-generation Apple TV in October 2015, it also launched a new “Siri remote.” Rather than the simple design of the original remote, Apple opted for a touchpad that takes up roughly the top third of the remote.

Read more: Apple TV+ may lag far behind its competition, but Apple is still winning at its own game

The design has frustrated users since it launched – customers and critics complained that it made the TV menu more difficult to navigate and was less precise. Insider’s Dave Smith described the remote in 2016 as “the worst part of the new Apple TV.”

With its click-wheel functionality, the new remote will likely eliminate many of the issues that have stymied users for the past five years.

The new Apple TV 4K and remote will be available to order starting on April 30. The device will go on sale in the second half of May.

Read the original article on Business Insider

Apple just unveiled a new purple color for the iPhone 12 that will be available for pre-order on Friday

Apple Event April 2021
iPhone purple

  • Apple unveiled a new purple color for the iPhone 12.
  • The announcement was made at Apple’s Spring Loaded event on April 20.
  • When the iPhone 12 was announced last year it came in black, blue, green, red, and white.
  • See more stories on Insider’s business page.

Apple is now offering the iPhone 12 in a light purple color, CEO Tim Cook announced during the company’s Spring Loaded event.

The new color, “just in time for spring” according to Cook, is now the sixth color available to choose from with the iPhone 12 line. When Apple unveiled the iPhone 12 and iPhone 12 Mini last fall, the new models came in black, blue, green, red, and white.

The purple iPhone 12 will be available for preorder on Friday and fully available on April 30.

“This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic – the fastest chip ever in a smartphone – great battery life, and the best 5G experience on any smartphone,” Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said in the press release.

Apple iPhone 12 lineup has been called one of the company’s most important launches in years, according to some analysts. The smartphone models come with 5G compatibility, new sizes, and come with lower price tags. The standard iPhone starts at $799 and the iPhone 12 Mini starts at $699.

TheiPhone 12 comes in four different models: the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max.

Read more: Apple’s reportedly delaying its next Macs and iPads thanks to a global parts shortage, and it’s a bad sign for the whole tech industry

Apple’s Tuesday event, dubbed Spring Loaded, is expected to include an unveiling of a new iPad Pro as well as potential announcements of updates to AirTags, Apple TV, iMac, and the Apple Pencil. Apple released the current iPad Pro in March 2020. The event is currently available to watch on Apple’s website.

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