Mark Zuckerberg and Tim Cook have feuded for years over user privacy and antitrust concerns. Here’s where their rivalry began and everything that’s happened since.

Tim Cook Mark Zuckerberg
Apple CEO Tim Cook, left, and Facebook CEO Mark Zuckerberg.

  • Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook have been adversaries for years.
  • They’ve traded barbs over how expensive Apple products are and the Cambridge Analytica scandal.
  • Now, Facebook is fighting back against Apple’s upcoming privacy feature.
  • Visit Business Insider’s homepage for more stories.

The long-standing feud between Mark Zuckerberg and Tim Cook appears to be raging on.

The two tech titans have been feuding since at least 2014, trading barbs over each other’s products and business models. But in recent months, their battle has escalated to public jabs, pointed ad campaigns, and even a possible legal dispute: The Information reported in January that Facebook is preparing an antitrust lawsuit against Apple, alleging that Apple put a choke-hold on third-party app developers.

Here’s when the grudge began, and everything that’s happened since.

The feud between Zuckerberg and Cook became public in 2014, when Cook lambasted Facebook’s business model.

Tim Cook

In September 2014, Cook gave an in-depth interview with Charlie Rose that touched on a range of topics, including privacy.

During the interview — which took place in the weeks following the infamous leaks of multiple female celebrities’ nude photos stored on their iCloud accounts — Cook espoused Apple’s commitment to privacy while denouncing the business models of companies like Google and Facebook. 

“I think everyone has to ask, how do companies make their money? Follow the money,” Cook said. “And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. And you should really understand what’s happening to that data.”  

Shortly after, Cook reiterated his stance in an open letter on Apple’s dedicated privacy site. 

“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product,” Cook wrote. 

Cook’s comments rankled Zuckerberg, who called the claims “ridiculous” and blasted Apple products as being expensive.

mark zuckerberg 2010

In an interview with Time later that year, Zuckerberg was reportedly visibly irritated by Cook’s assertions. 

“A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers,” Zuckerberg told Time’s Lev Grossman. “I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!”

Their squabble came to a head following the Cambridge Analytica scandal when Cook criticized Facebook’s actions.

Tim Cook

In 2018, a whistleblower revealed that consulting firm Cambridge Analytica harvested user data without consent from 50 million users. 

During an interview with Recode’s Kara Swisher and MSNBC’s Chris Hayes in the months following, Cook was asked what he would do if he was in Zuckerberg’s shoes

Cook responded: “What would I do? I wouldn’t be in this situation.”

Cook said that Facebook should have regulated itself when it came to user data, but that “I think we’re beyond that here.” He also doubled down on his stance that Facebook considers its users its product. 

“The truth is, we could make a ton of money if we monetized our customer — if our customer was our product,” Cook said. “We’ve elected not to do that.”

Zuckerberg hit back, calling Cook’s comments “extremely glib.”

facebook ceo mark zuckerberg

“You know, I find that argument, that if you’re not paying that somehow we can’t care about you, to be extremely glib. And not at all aligned with the truth,” Zuckerberg said during an interview on The Ezra Klein Show podcast.

He refuted the idea that Facebook isn’t focused on serving people and once again criticized the premium Apple places on its products. 

“I think it’s important that we don’t all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you,” he said. “Because that sounds ridiculous to me.”

Privately, Zuckerberg was reportedly outraged by Cook’s remarks – so much so that he ordered his employees to switch to Android devices.

Mark Zuckerberg security phone

In November 2018, The New York Times published a blockbuster report detailing the fallout from the Cambridge Analytica scandal. The Times reported that Cook’s comments had “infuriated” Zuckerberg, who ordered employees on his management team who used iPhones to switch to Android. 

Soon after the report published, Facebook wrote a blog post refuting some of the reporting by The Times — but not the Zuckerberg-Cook feud. 

“Tim Cook has consistently criticized our business model and Mark has been equally clear he disagrees. So there’s been no need to employ anyone else to do this for us,” Facebook wrote. “And we’ve long encouraged our employees and executives to use Android because it is the most popular operating system in the world.”

In August 2020, Zuckerberg jumped in the fray as Apple faced criticism over its App Store policies.

mark zuckerberg

During a company-wide meeting, Zuckerberg openly criticized Apple, saying it has a “unique stranglehold as a gatekeeper on what gets on phones,” according to a report from BuzzFeed News

Zuckerberg also said that the App Store blocks innovation and competition and “allows Apple to charge monopoly rents,” BuzzFeed reported. 

Apple has been facing antitrust scrutiny from Congress and has been strongly criticized by developers — most notably “Fortnite” creator Epic Games — for the 30% fee it takes from App Store purchases. Apple recently blocked an update to Facebook’s iOS app that would have informed users about the fee Apple charges.

Apple’s latest software update has been angering Facebook since it was announced, as Facebook says the new privacy features could destroy part of its business.

WWDC 2020

In the latest version if Apple’s smartphone operating system, iOS, iPhone app developers will need to ask permission from users in order to collect and track their data. While this will affect any company who makes iOS apps, it will have a direct impact on Facebook’s advertising business: It uses data tracking to dictate which ads are served to users. 

In an August blog post, Facebook said it may be forced to shut down Audience Network for iOS, a tool that personalizes ads in third-party apps. 

“This is not a change we want to make, but unfortunately Apple’s updates to iOS 14 have forced this decision,” Facebook said. 

The complaints from Facebook and other developers led Apple to delay the new privacy tools until next year, saying it wanted to “give developers the time they need to make the necessary changes.”

Most recently, Facebook escalated the feud to a full-page ad in The New York Times, Washington Post, and Wall Street Journal.

In the new ads, Facebook is arguing that the changes will hurt small businesses who advertise on Facebook’s platform.

“Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend,” the ad reads, which was posted by Twitter user Dave Stangis. 

Apple hit back, telling Business Insider’s Isobel Asher Hamilton that it was “standing up for our users.” 

“Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not,” an Apple spokesperson said.

Facebook said it would help Epic Games, the company behind “Fortnite,” in its legal battle with Apple.

tim cook fortnite epic games apple
A parody of Apple CEO Tim Cook, left, which appeared in a video streamed in “Fortnite.”

Epic Games is heading to trial with Apple next year over its suit claiming that Apple’s engages in anti-competitive behavior.

While Facebook isn’t joining the lawsuit, it is planning to help Epic with discovery for the trial. 

And Facebook is reportedly working on a lawsuit of its own that alleges Apple has abused its power in the app marketplace.

mark zuckerberg facebook
Facebook CEO Mark Zuckerberg in Washington DC on Oct. 23, 2019.

According to a report from The Information, Facebook is preparing a lawsuit claiming that Apple has forced app developers to follow a different set of rules than Apple-made apps, such as requiring developers to use an in-app payments system, of which Apple takes a cut.  

Facebook has reportedly been working on the case for several months and has considered inviting other companies to join the suit. 

Zuckerberg also lashed out at Apple during Facebook’s fourth-quarter earnings call, saying the company frequently interferes with how Facebook’s apps work.

Mark Zuckerberg

When discussing Facebook’s suite of messaging apps during the conference call, Zuckerberg made a clear dig at Apple, saying the iPhone-maker made “misleading” privacy claims. 

“Now Apple recently released so-called nutrition labels, which focused largely on metadata that apps collect rather than the privacy and security of people’s actual messages, but iMessage stores non-end-to-end encrypted backups of your messages by default unless you disable iCloud,” Zuckerberg said.

Zuckerberg went on to describe Apple as “one of our biggest competitors” and said that because Apple is increasingly relying on services to fuel its business, it “has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own.”

“This impacts the growth of millions of businesses around the world,” he added.

But Cook hasn’t backed down from his view that Facebook’s business model of harvesting user data and selling it to advertisers is harmful to consumers.

Tim Cook
Apple CEO Tim Cook.

During a speech at the European Computers, Privacy and Data Protection Conference, Cook discussed business models that prioritize user engagement and rely on user data to make money. Though he didn’t mention Facebook by name, Cook made several references that alluded to the platform.

“At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement — the longer the better — and all with the goal of collecting as much data as possible,” Cook said.

Facebook has launched another ad campaign aimed at proving the need for personalized advertising amid its ongoing battle with Apple.

Mark Zuckerberg

The initiative, titled “Good Ideas Deserve to be Found,” makes the case that personalized ads help Facebook users discover small businesses, particularly during the pandemic. 

“Every business starts with an idea, and being able to share that idea through personalized ads is a game changer for small businesses,” Facebook said in a blog post announcing the theme. “Limiting the use of personalized ads would take away a vital growth engine for businesses.”

The new campaign is Facebook’s latest effort to highlight the value of personalized ads ahead of Apple’s privacy crackdown — the new feature is expected to roll out this spring, and Facebook warned during its most recent earnings that it could begin affecting its business as early as the first quarter of 2021.

Cook called Facebook’s objections to the privacy update “flimsy arguments” during an interview with The New York Times.

Tim Cook

During a podcast interview with The Times’ Kara Swisher, Cook said that he believes society is in a privacy crisis and that he’s been “shocked” that there’s been pushback to the new feature to this degree. 

“We know these things are flimsy arguments,” Cook told The Times. “I think that you can do digital advertising and make money from digital advertising without tracking people when they don’t know they’re being tracked.”

Cook also said he doesn’t view Facebook as a competitor, contrary to what Zuckerberg has said.

“Oh, I think that we compete in some things,” Cook said. “But no, if I may ask who our biggest competitor are, they would not be listed. We’re not in the social networking business.”

Read the original article on Business Insider

Apple faces yet another regulator investigation into whether its 30% App Store commission is unfair for developers, this time in the UK

apple tim cook
Apple CEO Tim Cook.

  • The UK’s competition regulator said on Thursday it has started investigating Apple. 
  • Apple charges developers a commission of up to 30% on purchases customers make via App Store apps.
  • Developers have complained the commission is unfair and anti-competitive.
  • Visit the Business section of Insider for more stories.

Britain’s competition regulator said on Thursday it has opened an investigation into Apple after complaints that the iPhone maker’s terms and conditions for app developers are unfair and anti-competitive.

The probe will consider if Apple has a dominant position in the distribution of apps on its devices in the UK, the Competition and Markets Authority (CMA) said.

Payment policies related to Apple’s App Store have for long drawn complaints from app developers. It charges a commission of up to 30% from developers on the value of transactions or any time a consumer buys their app.

The iPhone maker said it will work with the regulator.

“The App Store has been an engine of success for app developers, in part because of the rigorous standards we have in place – applied fairly and equally to all developers – to protect customers from malware and to prevent rampant data collection without their consent,” Apple said in a statement.

The company is also being investigated on similar grounds by the Dutch competition authorities, who are nearing a draft decision, Reuters reported last month.

Last year, the European Commission too had opened a probe into the iPhone maker over the App Store commission fee.

“Complaints that Apple is using its market position to set terms which are unfair or may restrict competition and choice – potentially causing customers to lose out when buying and using apps – warrant careful scrutiny,” CMA Chief Executive Andrea Coscelli said.

Read the original article on Business Insider

Mark Zuckerberg and Tim Cook keep sniping at each other over antitrust concerns and user privacy. Now, their years-long feud may be coming to a head as Facebook reportedly preps a lawsuit against Apple.

Tim Cook Mark Zuckerberg
Apple CEO Tim Cook, left, and Facebook CEO Mark Zuckerberg.

  • Facebook CEO Mark Zuckerberg and Apple CEO Tim Cook have been adversaries for years.
  • They’ve traded barbs over how expensive Apple products are and the Cambridge Analytica scandal. 
  • Now, Facebook is reportedly preparing to sue Apple over claims it abused its market power.
  • Visit Business Insider’s homepage for more stories.

The long-standing feud between Mark Zuckerberg and Tim Cook appears to be raging on.

The Information reported this week that Facebook is preparing an antitrust lawsuit against Apple, alleging that Apple put a choke-hold on third-party app developers.

While a legal battle between two of the biggest tech companies on the planet is noteworthy, it’s hardly the first time Facebook and Apple have been at odds. Cook and Zuckerberg have been feuding since at least 2014, trading barbs over each other’s products and business models.

Here’s when their grudge began, and everything that’s happened since. 

The feud between Zuckerberg and Cook became public in 2014, when Cook lambasted Facebook’s business model.

Tim Cook

In September 2014, Cook gave an in-depth interview with Charlie Rose that touched on a range of topics, including privacy.

During the interview — which took place in the weeks following the infamous leaks of multiple female celebrities’ nude photos stored on their iCloud accounts — Cook espoused Apple’s commitment to privacy while denouncing the business models of companies like Google and Facebook. 

“I think everyone has to ask, how do companies make their money? Follow the money,” Cook said. “And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. And you should really understand what’s happening to that data.”  

Shortly after, Cook reiterated his stance in an open letter on Apple’s dedicated privacy site. 

“A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product,” Cook wrote. 

Cook’s comments rankled Zuckerberg, who called the claims “ridiculous” and blasted Apple products as being expensive.

mark zuckerberg 2010

In an interview with Time later that year, Zuckerberg was reportedly visibly irritated by Cook’s assertions. 

“A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers,” Zuckerberg told Time’s Lev Grossman. “I think it’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!”

Their squabble came to a head following the Cambridge Analytica scandal when Cook criticized Facebook’s actions.

Tim Cook

In 2018, a whistleblower revealed that consulting firm Cambridge Analytica harvested user data without consent from 50 million users. 

During an interview with Recode’s Kara Swisher and MSNBC’s Chris Hayes in the months following, Cook was asked what he would do if he was in Zuckerberg’s shoes

Cook responded: “What would I do? I wouldn’t be in this situation.”

Cook said that Facebook should have regulated itself when it came to user data, but that “I think we’re beyond that here.” He also doubled down on his stance that Facebook considers its users its product. 

“The truth is, we could make a ton of money if we monetized our customer — if our customer was our product,” Cook said. “We’ve elected not to do that.”

Zuckerberg hit back, calling Cook’s comments “extremely glib.”

facebook ceo mark zuckerberg

“You know, I find that argument, that if you’re not paying that somehow we can’t care about you, to be extremely glib. And not at all aligned with the truth,” Zuckerberg said during an interview on The Ezra Klein Show podcast.

He refuted the idea that Facebook isn’t focused on serving people and once again criticized the premium Apple places on its products. 

“I think it’s important that we don’t all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you,” he said. “Because that sounds ridiculous to me.”

Privately, Zuckerberg was reportedly outraged by Cook’s remarks – so much so that he ordered his employees to switch to Android devices.

Mark Zuckerberg security phone

In November 2018, The New York Times published a blockbuster report detailing the fallout from the Cambridge Analytica scandal. The Times reported that Cook’s comments had “infuriated” Zuckerberg, who ordered employees on his management team who used iPhones to switch to Android. 

Soon after the report published, Facebook wrote a blog post refuting some of the reporting by The Times — but not the Zuckerberg-Cook feud. 

“Tim Cook has consistently criticized our business model and Mark has been equally clear he disagrees. So there’s been no need to employ anyone else to do this for us,” Facebook wrote. “And we’ve long encouraged our employees and executives to use Android because it is the most popular operating system in the world.”

In August 2020, Zuckerberg jumped in the fray as Apple faced criticism over its App Store policies.

mark zuckerberg

During a company-wide meeting, Zuckerberg openly criticized Apple, saying it has a “unique stranglehold as a gatekeeper on what gets on phones,” according to a report from BuzzFeed News

Zuckerberg also said that the App Store blocks innovation and competition and “allows Apple to charge monopoly rents,” BuzzFeed reported. 

Apple has been facing antitrust scrutiny from Congress and has been strongly criticized by developers — most notably “Fortnite” creator Epic Games — for the 30% fee it takes from App Store purchases. Apple recently blocked an update to Facebook’s iOS app that would have informed users about the fee Apple charges.

Apple’s latest software update has been angering Facebook since it was announced, as Facebook says the new privacy features could destroy part of its business.

WWDC 2020

In the latest version if Apple’s smartphone operating system, iOS, iPhone app developers will need to ask permission from users in order to collect and track their data. While this will affect any company who makes iOS apps, it will have a direct impact on Facebook’s advertising business: It uses data tracking to dictate which ads are served to users. 

In an August blog post, Facebook said it may be forced to shut down Audience Network for iOS, a tool that personalizes ads in third-party apps. 

“This is not a change we want to make, but unfortunately Apple’s updates to iOS 14 have forced this decision,” Facebook said. 

The complaints from Facebook and other developers led Apple to delay the new privacy tools until next year, saying it wanted to “give developers the time they need to make the necessary changes.”

Most recently, Facebook escalated the feud to a full-page ad in The New York Times, Washington Post, and Wall Street Journal.

In the new ads, Facebook is arguing that the changes will hurt small businesses who advertise on Facebook’s platform.

“Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend,” the ad reads, which was posted by Twitter user Dave Stangis. 

Apple hit back, telling Business Insider’s Isobel Asher Hamilton that it was “standing up for our users.” 

“Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not,” an Apple spokesperson said.

Facebook said it would help Epic Games, the company behind “Fortnite,” in its legal battle with Apple.

tim cook fortnite epic games apple
A parody of Apple CEO Tim Cook, left, which appeared in a video streamed in “Fortnite.”

Epic Games is heading to trial with Apple next year over its suit claiming that Apple’s engages in anti-competitive behavior.

While Facebook isn’t joining the lawsuit, it is planning to help Epic with discovery for the trial. 

And Facebook is reportedly working on a lawsuit of its own that alleges Apple has abused its power in the app marketplace.

mark zuckerberg facebook
Facebook CEO Mark Zuckerberg in Washington DC on Oct. 23, 2019.

According to a report from The Information, Facebook is preparing a lawsuit claiming that Apple has forced app developers to follow a different set of rules than Apple-made apps, such as requiring developers to use an in-app payments system, of which Apple takes a cut.  

Facebook has reportedly been working on the case for several months and has considered inviting other companies to join the suit. 

Zuckerberg also lashed out at Apple during Facebook’s fourth-quarter earnings call, saying the company frequently interferes with how Facebook’s apps work.

Mark Zuckerberg

When discussing Facebook’s suite of messaging apps during the conference call, Zuckerberg made a clear dig at Apple, saying the iPhone-maker made “misleading” privacy claims. 

“Now Apple recently released so-called nutrition labels, which focused largely on metadata that apps collect rather than the privacy and security of people’s actual messages, but iMessage stores non-end-to-end encrypted backups of your messages by default unless you disable iCloud,” Zuckerberg said.

Zuckerberg went on to describe Apple as “one of our biggest competitors” and said that because Apple is increasingly relying on services to fuel its business, it “has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own.”

“This impacts the growth of millions of businesses around the world,” he added.

But Cook hasn’t backed down from his view that Facebook’s business model of harvesting user data and selling it to advertisers is harmful to consumers.

Tim Cook
Apple CEO Tim Cook.

During a speech at the European Computers, Privacy and Data Protection Conference, Cook discussed business models that prioritize user engagement and rely on user data to make money. Though he didn’t mention Facebook by name, Cook made several references that alluded to the platform.

“At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement — the longer the better — and all with the goal of collecting as much data as possible,” Cook said.

Read the original article on Business Insider

Apple has banned Parler from its app store for failing to remove content that promotes violence

Parler
Apple and Google have both banned Parler from their app stores.

  • Apple has banned the social media app Parler from the App Store for failing to remove content that promotes violence.
  • “Parler has not taken adequate measures to address the proliferation of these threats to people’s safety,” Apple said in a statement.
  • The move comes one day after Google banned the fast-growing app from its store for similar reasons.
  • Visit Business Insider’s homepage for more stories.

Apple has banned the fast-growing social media app Parler from its App Store for failing to remove content that promoted violence, The New York Times reported.

“We have always supported diverse points of view being represented on the App Store, but there is no place on our platform for threats of violence and illegal activity,” Apple said in a statement provided to The Times. “Parler has not taken adequate measures to address the proliferation of these threats to people’s safety.”

Parler became popular in recent months among supporters of President Donald Trump and members of the far right due to its lack of moderation. The platform was used by some to plan the deadly siege on the US Capitol this week.

Read more: Inside the rapid and mysterious rise of Parler, the ‘free speech’ Twitter alternative, which created a platform for conservatives by burning the Silicon Valley script

Apple’s ban comes one day after Google banned the app from its Play Store, citing similar reasons, Insider’s Tyler Sonnemaker reported.

“We’re aware of continued posting in the Parler app that seeks to incite ongoing violence in the US. We recognize that there can be reasonable debate about content policies and that it can be difficult for apps to immediately remove all violative content, but for us to distribute an app through Google Play, we do require that apps implement robust moderation for egregious content,” a Google spokesperson told Insider.

The bans make Parler unavailable in the app stores run by Apple and Google. The app may still be able to be accessed through third-party app stores or mobile browsers.

After the Google ban, Parler CEO John Matze said on Friday that banning Parler was a “horrible way to handle this.”

“Guess they arnt [sic] really concerned about the ‘violence’ that is against our rules anyway,” Matze posted on Parler. “If they actually cared, they would try to help. Not dump the app and send a break up public statement.”

The Apple ban on Saturday came one day after the firm issued a warning to Parler, giving the platform 24 hours to address the issue.

Top conservative figures recently announced they would be moving to the Parler app after Trump was banned from Twitter on Friday.

Twitter said the president was banned for violating its policies around inciting violence.

“After close review of recent Tweets from the @realDonaldTrump account and the context around them we have permanently suspended the account due to the risk of further incitement of violence,” the firm said in a tweet.

Read the original article on Business Insider

Apple and Google have reportedly banned a major data broker from collecting location data from users’ phones amid scrutiny over its national security work

tim cook sundar pichai apple google
  • Apple and Google have banned X-Mode, a major data broker, from collecting location from users whose mobile devices run iOS and Android, The Wall Street Journal reported Wednesday.
  • The tech giants told developers they must remove X-Mode’s tracking software or risk being cut off from their app stores — and therefore the vast majority of mobile devices globally.
  • The move by Apple and Google follows recent reports by The Wall Street Journal and Vice News about X-Mode’s national security contracts and congressional scrutiny over how government agencies purchase Americans’ location data from private companies.
  • Visit Business Insider’s homepage for more stories.

Apple and Google have banned X-Mode Social, a major data broker, from collecting mobile location data from iOS and Android users following criticism of its national security work, The Wall Street Journal reported Wednesday.

The tech giants are requiring developers to remove X-Mode’s tracking software from their apps or they could get cut off from Apple’s App Store and Google’s Play Store, according to The Journal. Apple has given developers two weeks to comply, the newspaper reported.

In a statement to Business Insider, a Google spokesperson said: “We are sending a 7-day warning to all developers using the X-Mode SDK. Apps that need more time due to the complexity of their implementation can request an extension, which can be up to 30 days (including the initial 7-days). If X-Mode is still present in the app after the timeframe, the app will be removed from Play.”

Apple’s iOS and Google’s Android mobile operating systems power nearly all smartphones worldwide, effectively forcing developers to ditch X-Mode, and the policies mark one of the most direct actions against a specific data broker.

“X-Mode collects similar mobile app data as most location and advertising SDKs in the industry. Apple and Google would be setting the precedent that they can determine private enterprises’ ability to collect and use mobile app data,” an X-Mode spokesperson told Business Insider in a statement.

X-Mode is still trying to get information from Apple and Google on why its tracking software is different than what other location data companies – or even Apple and Google themselves – collect, the spokesperson added.

Apple did not immediately respond to a request for comment on this story.

The moves by Apple and Google follow recent reports about how X-Mode sells users’ location data to US defense contractors, and by extension US military, law enforcement, and intelligence agencies – contracts that have drawn scrutiny from lawmakers who argue it undermines Americans’ privacy rights by allowing the government to avoid having to obtain search warrants.

Both Apple and Google disclosed their new policies banning X-Mode to investigators working on behalf of Sen. Ron Wyden, according to The Wall Street Journal. Wyden has been investigating how private companies collect and sell Americans’ mobile location data to the government, often without their knowledge, and has proposed legislation that would ban the practice.

Vice News reported in November that X-Mode collects location data from users via as many as 400 apps, including Muslim prayer and dating apps, weather apps, and fitness trackers, and then sells that data to contractors that work with the US Air Force, US Army, and US Navy. X-Mode CEO Josh Anton told CNN Business in April the company tracks 25 million devices in the US every month.

The Wall Street Journal also reported last month that the US Air Force is indirectly using location data from X-Mode to monitor internet-of-things devices.

Other private data brokers have faced pushback in recent months for similar sales of Americans’ location data to US government agencies and contractors. Lawmakers are investigating Venntel for selling data to the FBI and Department of Homeland Security, who reportedly used the data to surveil illegal immigrants, as well as the IRS for buying data from Venntel.

Read the original article on Business Insider