I canceled my subscription to Amazon Prime right as the pandemic lockdowns began and 12 months later I don’t miss it at all

Jeff Bezos
Amazon cofounder and former CEO Jeff Bezos.

  • It turns out that Amazon Prime isn’t necessary, even if you’re ordering from Amazon frequently.
  • I canceled my subscription in May 2020, and it has had zero impact on order speed or pricing.
  • On the plus side, I’m saving at least $120 annually on the expensive membership fee.
  • Visit the Business section of Insider for more stories.

In April 2020, just as the pandemic lockdowns were taking effect in New York City, I canceled the Amazon Prime subscription my wife and I shared.

In the year-plus since that subscription ended, I’ve not missed it a single time – and we’re saving $130 annually, plus tax, by not paying for the service.

We aren’t anti-Amazon crusaders by any means: This year so far, I’ve placed 15 separate orders for products delivered through Amazon. Last year, the total was 20 orders.

How much were my shipping costs for all of those orders? A grand total of $17.57 for 2020, and a whopping $12.26 in 2021 so far.

That includes two air conditioners (with free shipping), two large Tommy Bahama beach chairs (again, free shipping), and a variety of gifts sent to a relatively remote town in Pennsylvania.

Email from Amazon after canceling Amazon Prime subscription.
In the email confirming my Amazon Prime cancelation there is a massive button to re-join Amazon Prime, naturally.

While it’s true that some of those items we purchased would’ve come with a slight discount through Prime, or that some would’ve been delivered the very next day (rather than two or three days later), it’s extremely unlikely that those discounts would add up to the over $100 difference between what we’re paying in shipping now versus what we were paying for a Prime membership.

Moreover, even without a Prime membership, most items we buy through Amazon are delivered shockingly fast.

Living in Brooklyn, not too far from a major Amazon distribution center on Staten Island, assuredly doesn’t hurt! But I’ve had similarly positive experiences sending gifts through Amazon to family in Pennsylvania and Ohio, where packages arrived days ahead of projected arrival times.

But what about Prime Video? Frankly, we weren’t using it, and we’re already paying for Netflix, Hulu, and HBO Max. I can name specific reasons for those subscriptions – shows, movies, or entire libraries that justify the ongoing subscription fee. With rare exception, that didn’t happen with Prime Video for us.

More often than not, the video we did want to watch on Prime Video still required a rental fee. That happened enough times that we stopped turning on the service altogether.

My context isn’t everyone else’s context, of course. My wife and I don’t have kids, we live in a major city, and we own a car. Frankly, there weren’t a lot of good reasons for us specifically to pay for Amazon Prime.

Do we really need the Frankie’s Spuntino cookbook delivered the next day, or is it okay if we wait a few days? I kinda think we’ll survive.

But maybe you’re a new parent and you need diapers tomorrow, no matter what? Or you’ve got a job that keeps you from getting errands done during normal business hours? Or any other number of perfectly reasonable situations? I get it!

There is more to the calculation here than strictly financials, and the decision depends on a lot. For $120 annually, though? It’s a decision worth considering.

Got a tip? Contact Insider senior correspondent Ben Gilbert via email (bgilbert@insider.com), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.

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Insiders reveal what it’s really like working at Amazon when it comes to hiring, firing, performance reviews, and more

Jeff Bezos and Andy Jassy surrounded by images of workers and robots in Amazon warehouses
Amazon’s Jeff Bezos and Andy Jassy.

  • Insider is investigating Amazon’s workplace amid a major effort to unionize the company.
  • The e-commerce and cloud giant has a complex performance-review system some employees say is unfair.
  • Amazon is investigating allegations of gender bias in its Prime division after Insider reporting.
  • See more stories on Insider’s business page.

Amazon is the second-largest US employer and still one of the fastest-growing in the country. It offers income and benefits to well over 1 million people, and it’s been a source of jobs and shopping convenience during the pandemic.

With that level of influence, Amazon’s operations have come under intense scrutiny, which has prompted a nationwide unionization effort. The following covers everything you need to know about what it’s like to work at the company.


How Amazon culls its workforce

Andy Jassy
Under outgoing CEO Andy Jassy, Amazon’s cloud unit has built up an impressive roster of cloud security partners –┬ábut they often also work with competitors Microsoft Azure and Google Cloud.

Insider is investigating Amazon’s system for improving, or ousting, employees deemed underperformers. Once managers label workers as struggling, they are put on a “Focus” coaching plan. If they fail there, the workers are moved to another program called “Pivot,” and then finally to an internal company jury that decides their fate at the company.

The system has been criticized by some current and former employees, who say it is unfairly stacked against them and can encourage managers to give bad reviews to good staff. Amazon says it gives managers tools to help employees improve and advance in their careers. “This includes resources for employees who are not meeting expectations and may require additional coaching. If an employee believes they are not receiving a fair assessment of their performance, they have multiple channels where they can raise this,” a company spokesperson said recently.

Amazon has a goal to get rid of a certain number of employees each year, which is called unregretted attrition. Some managers at the company told Insider they felt so much pressure to meet the target that they hire people who they intend to fire within a year.

Read more


The company has been hit with allegations of bias

amazon logo

There’s been a rash of lawsuits filed against Amazon alleging gender and racial bias. In May, five current and former female employees sued the company Amazon, claiming “abusive mistreatment by primarily white male managers.”

In February, Charlotte Newman, a Black Amazon manager, filed a suit alleging gender discrimination and sexual harassment. And last year, a high-profile female engineer called on the company to fix what she saw as a “harassment culture,” Insider reported.

An Amazon spokesperson said the company investigated the cases, found no evidence to support the allegations, and doesn’t tolerate discrimination or harassment.

Read more


Amazon’s warehouses churn through workers

Robots in a UK Amazon warehouse
Robotic Amazon warehouses use robots to ferry shelves of items around the warehouse floor. Above, a photo taken in an Amazon warehouse in the UK.

The company’s fulfillment centers employ hundreds of thousands of people, offering pay and benefits that are competitive versus other retail-industry jobs. But the work can be grueling, some staff don’t stick around long, and there are growing efforts to unionize this modern blue-collar workforce.

Amazon warehouses are partly automated, using robots that zip around the shop floor fetching pallets of merchandise and bringing them to employees who pick the correct items and pack them for shipping. The company hires thousands of extra temporary workers each year to support a surge in orders during the holiday shopping period.

During the pandemic, online orders have jumped at an unusual time for Amazon. It prompted an unprecedented hiring spree last year but caused tension with workers concerned about entering warehouses that could spread the virus. These issues came to a head earlier this year, when employees at a fulfillment center in Bessemer, Alabama, voted on whether to form a union. The effort failed, but there’s a bigger union push gathering steam.

In his final shareholder letter as CEO earlier this year, Jeff Bezos defended Amazon’s working conditions, but said the company needed “to do a better job for our employees.”

Read more


Amazon’s delivery network relies on thousands of drivers

Amazon delivery drivers pee bottle 4x3

The company partners with UPS, FedEx, and the US Postal Service, but it also operates a massive fleet of in-house delivery vehicles. These vans are driven by a combination of employees, third-party courier services, and contract workers.

Amazon is known for imposing strict time constraints on drivers and tracking how many times they stop and how fast they drive. While the company factors in break times – a 30-minute lunch and two 15-minute breaks – some drivers say they either can’t or don’t want to take them.

Earlier this year, a US lawmaker tweeted that Amazon workers have to pee in bottles. The company denied this, but multiple drivers confirmed it was part of the job. Amazon later apologized and said drivers have trouble finding restrooms because of traffic and being on rural routes, adding that the issue has been exacerbated by closed public bathrooms during the pandemic.

Read more


How to get a job at Amazon

Amazon job fair 2017
Job seekers line up to apply during “Amazon Jobs Day” at a fulfillment center in Fall River, Massachusetts, in August 2017.

Amazon remains an important employer that is growing quickly. Unlike some of its Big Tech rivals, the company offers a range of positions, from highly technical roles to blue-collar jobs. It’s recruiting methods range from massive job fairs to tough one-on-one interviews.

The company ranks among the top employers among technical students. In a survey published last year, Amazon came 10th in a survey of engineering students, beating out Intel and IBM but trailing Tesla and SpaceX.

Read more

Read the original article on Business Insider

Don’t miss out on these TV deals from Walmart’s Deals for Days sale – you’ll still find major discounts from LG, Samsung, and more

If you buy through our links, we may earn money from affiliate partners. Learn more.

LG C1 OLED 4K TV in a living room.
LG’s C1 OLED is one of several 4K TVs on sale right now during Walmart’s Deals for Days event.

Table of Contents: Masthead Sticky

As the big retailers go to war on prices during Amazon’s Prime Day 2021 sale event, we’re seeing some tempting discounts from competing events like Walmart’s Deals for Days. The big sale has another day to go, but some of the best TV deals will likely sell out. You can find discounts on TVs from LG, Samsung, TCL, and more.

We’ve highlighted some of the best Walmart TV deals right now, with displays that range in size from just 32 inches all the way up to 65 inches. If you’re in the market for a new TV make sure you check out the best Prime Day 2021 TV deals at Amazon, too.

Best Prime Day 2021 Walmart TV deals

It’s not often that you get money off the best 4K TVs or the best OLED TVs, but there are some good panels on offer here, and discounts on some of the best cheap TVs for anyone with a limited budget.

65″ Class 4K UHD Smart OLED C1 Series TV with AI ThinQ (medium, Preferred: Walmart)55-inch OLED C1 Series 4K Smart TV (medium, Preferred: Walmart)43-inch The Sero QLED Smart TV (medium, Preferred: Walmart)65″ Class 5-Series 4K UHD QLED Roku Smart TV (medium)32″ Class 3-Series 720P HD LED Roku Smart TV (medium)40-inch FHD Roku Smart TV (medium)

How to shop for a TV

Picking the right television for your needs can be difficult. When it comes to budget-friendly displays, you can find HDTVs for as low as $100 in smaller screen sizes. On the high end, premium 65-inch 4K TVs can cost $1,500 or more. Flagship 8K TVs can even sell for over $10,000.

Buyers who prioritize picture quality will want to go for a 4K TV with at least a 65-inch screen. The best 4K TVs feature an OLED panel or an advanced LED screen with a feature called local dimming. These technologies enable the best contrast, deepest black levels, and brightest images for gorgeous high dynamic range (HDR) picture.

Though companies use different terms to describe their flagship models, in general, shoppers who focus on picture quality should look for TVs branded as OLED, QLED, Neo QLED, Quantum, NanoCell, and QNED.

People who just want a simple TV for casual viewing, however, will be better off with a smaller display using an affordable LED screen without advanced image features. Though picture quality won’t be as good as more expensive TVs, there is plenty of solid budget LED TVs, including affordable sets that include 4K resolution and reliable smart TV streaming.

If you’re looking for even more TV recommendations, be sure to read our TV buying guides:

Read the original article on Business Insider

Walmart’s Deals for Days sale features big discounts on TVs from Sony, Vizio, and more

If you buy through our links, we may earn money from affiliate partners. Learn more.

Sony 75-inch TV sitting on a mantle in a living room
Walmart’s Deals for Days sale includes a discount on Sony’s 75-inch X750H TV.

Table of Contents: Masthead Sticky

This is a perfect time for bargain hunters to find a deal on a big-ticket TV with Amazon Prime Day 2021 sparking a range of competing events from other big retailers, including Walmart’s Deals for Days. There’s no need for a subscription to snag one of Walmart’s deals, and you could save yourself a serious chunk of change on a new set from brands like Sony, TCL, Vizio, and Hisense.

Below, we’ve rounded up some of the top TV deals you can get right now at Walmart, with displays ranging in size from 32 inches to 85 inches. For more TV discounts, check out the best Prime Day 2021 TV deals at Amazon.

Best Prime Day 2021 Walmart TV deals

Discounts on the best 4K TVs tend to be scarce as retailers use events to clear their stock of cheaper panels and older technology, but you can find some of the best cheap TVs for even less than usual. There are also some deals on large panels from big names like Sony, but sadly the best OLED TVs are cheaper elsewhere.

65″ Class 5-Series 4K UHD QLED Roku Smart TV (medium)32″ Class 3-Series 720P HD LED Roku Smart TV (medium)75″ Class KD75X750H 4K UHD LED Smart TV (medium)85-inch P-Series Quantum X 4K TV (medium, Preferred: Walmart)40-inch FHD Roku Smart TV (medium)

How to shop for a TV

Picking the right television for your needs can be difficult. When it comes to budget-friendly displays, you can find HDTVs for as low as $100 in smaller screen sizes. On the high end, premium 65-inch 4K TVs can cost $1,500 or more. Flagship 8K TVs can even sell for over $10,000.

Buyers who prioritize picture quality will want to go for a 4K TV with at least a 65-inch screen. The best 4K TVs feature an OLED panel or an advanced LED screen with a feature called local dimming. These technologies enable the best contrast, deepest black levels, and brightest images for gorgeous high dynamic range (HDR) picture.

Though companies use different terms to describe their flagship models, in general, shoppers who focus on picture quality should look for TVs branded as OLED, QLED, Neo QLED, Quantum, NanoCell, and QNED.

People who just want a simple TV for casual viewing, however, will be better off with a smaller display using an affordable LED screen without advanced image features. Though picture quality won’t be as good as more expensive TVs, there is plenty of solid budget LED TVs, including affordable sets that include 4K resolution and reliable smart TV streaming.

If you’re looking for even more TV recommendations, be sure to read our TV buying guides:

Read the original article on Business Insider

The best Amazon Prime Day deals: Apple’s iPad Air and Le Creuset cookware

If you buy through our links, we may earn money from affiliate partners. Learn more.

Amazon Prime Day 2021
What to buy on Amazon Prime Day 2021

Table of Contents: Masthead Sticky

Amazon Prime Day 2021 is still going strong, and so are tons of deals. The two-day sale brings with it millions of discounts and the year’s best offers on Amazon’s growing list of products, like Fire tablets and Echo smart speakers, as well as deals on Amazon’s services, including Audible and Amazon Music Unlimited. You can find great deals on TVs, kitchen appliances, mattresses, Nintendo and Playstation games, and more.

With so much variety, shopping on Amazon Prime Day 2021 can be overwhelming. To help, we’ve gathered some of the best Prime Day deals and offers right now. The event is in full swing, and we’ll keep updating this list and adding the best Amazon deals and sales.

Plus, we answer all the most common questions our readers have about the sales event, including important dates and info on competing sales from Best Buy, Target, and Walmart.

Prime Monthly Subscription (medium)

The best Amazon Prime Day 2021 deals you can get right now

Huntsman Mini (medium, Preferred: Amazon)65-inch A80J OLED 4K TV (medium, Preferred: Amazon)One-Step Hair Dryer and Volumizer (medium, Preferred: Amazon)6-Piece Pro Cookware Set (medium, Preferred: Amazon)All-New Echo Dot Kids Edition (4th Generation) (medium, Preferred: Amazon)S6 Pure Robot Vacuum and Mop (medium, Preferred: Amazon)Core 300-RAC Air Purifier (medium, Preferred: Amazon)Disney Streaming Bundle (medium, Preferred: Amazon)Gift Card Deal (small)AirPods Pro (medium, Preferred: Amazon)Original Hybrid Mattress (Queen) (medium, Preferred: Amazon)BoostCharge 15W Wireless Charging Pad (medium, Preferred: Amazon)WH-1000XM4 (medium, Preferred: Amazon)Duo Plus 6-Quart (medium, Preferred: Amazon)Nest Thermostat (medium, Preferred: Amazon)

Best tech and gaming deals for Amazon Prime Day 2021

Outside of Black Friday, Amazon Prime Day is when we see the steepest discounts on TVs, speakers, headphones, laptops, computers, games, and, of course, Amazon-branded devices.

Like last year, we don’t see any discounts on the still-scarce Playstation 5 and Xbox Series X consoles. However, we found a ton of discounts on peripherals, like controllers, as well as some games. During the duration of Amazon Prime Day, Nintendo is dropping the price on several digital games through its eShop during its Digital Deals event.

PC gamers can find deep discounts on monitors, mice, mechanical, and keyboards. However, don’t expect to find any graphics cards on sale – those, too, are also in short supply.

We’re seeing popular brands like Razer, Steelseries, and Logitech drop prices on their gaming products to all-time lows during Prime Day 2021.

(Playstation 5) (medium, Preferred: Amazon)Spider-Man: Miles Morales Ultimate Edition (PS5) (medium, Preferred: Amazon)Mario Kart Live: Home Circuit Nintendo Switch Set Edition (medium, Preferred: Amazon)DeathAdder v2 Gaming Mouse (medium, Preferred: Amazon)Wave:3 (medium)The Witcher 3: Wild Hunt (medium, Preferred: Amazon)Fire Emblem: Three Houses (medium, Preferred: Amazon)Legend of Zelda: Breath of the Wild (medium, Preferred: Amazon)Switch Lite (medium, Preferred: Amazon)Huntsman Mini (medium, Preferred: Amazon)SoundLink Revolve+ (medium, Preferred: Amazon)Mario Kart Live: Home Circuit Nintendo Switch Set Edition (medium, Preferred: Amazon)SB36514-G6 36″ Home Theater Sound System (medium)Fire TV Stick 4K (medium, Preferred: Amazon)Fire HD 10 32GB Tablet (2021 Release) (medium, Preferred: Amazon)Subscription (medium)Pro (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 TV deals

During Amazon Prime Day 2021, shoppers will find all-time low prices on 4K TVs from Toshiba and Insignia. The deals we highlighted below are some of the best prices we’ve seen on these low- and mid-range TVs.

65-inch A80J OLED 4K TV (medium, Preferred: Amazon)65-inch A80J OLED 4K TV (medium, Preferred: Amazon)65-inch CX OLED 4K TV (medium, Preferred: Amazon)50-inch Smart 4K UHD Fire TV (medium, Preferred: Amazon)Electronics 43-inch Class SERIF QLED Serif Series – 4K UHD Quantum HDR 4X Smart TV (medium, Preferred: Amazon)43-inch HD Smart TV (medium, Preferred: Amazon)32-inch Fire TV (medium, Preferred: Amazon)65-inch Smart 4K Ultra HD Fire TV (medium)65-inch GX OLED 4K TV (medium, Preferred: Amazon)

Best Apple device deals for Amazon Prime Day 2021

Historically, Apple products see major discounts before and during Amazon Prime Day. This year, you can find deals on Apple’s AirPods, iPads, and Beats headphones. For instance, AirPods Pro wireless headphones are currently selling for $190 on Amazon, which is $59 off their full price.

TV 4K (2017, 64GB) (medium, Preferred: Amazon)TV 4K (2021) (medium, Preferred: Amazon)iPad 10.2-inches, 128GB (8th Gen.) (medium, Preferred: Amazon)AirPods Pro (medium, Preferred: Amazon)MacBook Pro (M1, 13-inch, 8GB RAM, 256GB) (medium, Preferred: Amazon)AirPods with Wireless Charging Case (medium, Preferred: Amazon)Watch Magnetic Charging Cable (1m) (medium, Preferred: Amazon)

Best Amazon Kindle deals for Prime Day 2021

Like Amazon does every year, several of Amazon’s popular Kindle e-readers are on sale during Amazon Prime Day 2021. From the Kindle Paperwhite to the Kindle Oasis, we’re seeing big discounts on the brand’s whole lineup.

Kindle Paperwhite (medium)Paperwhite Essentials Bundle (medium)Kindle Oasis Essentials Bundle (medium, Preferred: Amazon)

Best Amazon Prime Day laptop deals

If you’re in the market for a new laptop, we found tons of discounts on work notebooks, and gaming computers from companies like, Acer, Asus, HP, and Samsung.

Gamers can save big on monitors, mice, mechanical keyboards, and other PC peripherals during Amazon Prime Day 2021. Popular brands like Razer, Steelseries, and Logitech dropped the prices on their gaming products to all-time lows during Prime Day.

Pixelbook Go (medium, Preferred: Amazon)MacBook Pro with M1 Processor (13-inch, 8GB RAM, 256GB) (medium, Preferred: Amazon)New MacBook Air (M1) (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 deals on headphones

This year, we’re seeing two types of headphones getting significant discounts: noise-cancelling headphones and truly wireless earbuds. We’re seeing discounts from both the high- and low-end of the headphone market, including discounts on products from Apple, Beats, Bose, Samsung, Anker, and Sennheiser.

BT600ANC (medium, Preferred: Amazon)WF-1000XM3 Headphones (medium, Preferred: Amazon)Elite 85t True Wireless Earbuds (medium, Preferred: Amazon)Echo Buds (2nd Gen) with wired charging case (medium, Preferred: Amazon)700 Headphones (medium, Preferred: Amazon)True Wireless Earbuds (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 kitchen deals

If you’re looking for a kitchen upgrade, Amazon Prime Day 2021 is a great time to shop. Top brands like Cuisinart, Pyrex, and Instant Pot are currently discounted throughout Prime Day.

6-Piece Pro Cookware Set (medium, Preferred: Amazon)TOA-60 Convection Toaster Oven (medium, Preferred: Amazon)K-Slim Coffee Maker (medium)Deluxe Electric Air Fryer (DFAF455GBAQ01) (medium, Preferred: Amazon)3HP Commercial Blender (medium, Preferred: Amazon)Foodi Deluxe XL Cooker & Air Fryer (medium, Preferred: Amazon)Precision Cooker Nano (medium, Preferred: Amazon)Duo Crisp Pressure Cooker with Air Fryer (8 Qt) (medium, Preferred: Amazon)Air Frying Lid, 6 Quarts (medium)Fizzi Classic (medium, Preferred: Amazon)Smart Cooker (medium, Preferred: Amazon)

Best Amazon Prime Day vacuum deals

Quite a few vacuums, especially Alexa-compatible robot vacuums, are seeing big markdowns during Amazon Prime Day 2021. We found discounts on upright, cordless, and robot vacuums from companies like Dyson, Bissell, Eufy, and iRobot.

Deebot Ozmo T8 AIVI Robot Vacuum (medium, Preferred: Amazon)Roomba i3+ (3550) Robot Vacuum (medium, Preferred: Amazon)Roomba i6+ (6550) (medium, Preferred: Amazon)S6 Robot Vacuum (medium, Preferred: Amazon)SpinWave Robot Vacuum (medium, Preferred: Amazon)MT-720 Robotic Vacuum (medium, Preferred: Amazon)R750 Robot Vacuum Cleaner (medium)

Best Amazon Prime Day mattress deals

If you’ve been considering trying out a bed-in-a-box, Amazon Prime Day 2021 is your chance since the vent offers lucrative discounts on several mattress options. Sales include popular direct-to-consumer brands like Casper, Leesa, Tuft & Needle, and more.

Original Hybrid Mattress (Queen) (medium, Preferred: Amazon)Mint Mattress (Queen) (medium, Preferred: Amazon)Hybrid Mattress (Queen) (medium, Preferred: Amazon)

Best Amazon Prime Day home deals

While most think of tech when thinking about Amazon Prime Day, you can find savings on tons of home goods, furniture, and even kitchen gear during the shopping holiday.

Of course, we also found tons of deals on smart gadgets, like lightbulbs, smart displays, and air conditioners.

Echo (4th Gen) (medium, Preferred: Amazon)6-Piece Pro Cookware Set (medium)myQ Smart Garage Door Opener (G0401) (medium, Preferred: Amazon)ESAQ406TZ Window Air Conditioner (medium)All-New Echo Dot (4th Generation) (medium, Preferred: Amazon)Echo Show 5 (medium, Preferred: Amazon)Hotel Collection Gel Pillow (Queen) (medium, Preferred: Amazon)Wake-Up Light Alarm Clock (medium, Preferred: Amazon)HEPA Air Purifier (medium)Alarm 8-Piece Kit (medium)Joy Machine (medium, Preferred: Amazon)Harvest (medium, Preferred: Amazon)

Best outdoors and fitness deals during Prime Day

Fitness and outdoor gear also go on sale for Prime Day, and we’re seeing deals on a variety of accessories, from fitness trackers, exercise bikes, to personal water filters.

Personal Water Filter (2-Pack) (medium, Preferred: Amazon)Sense Advanced (medium, Preferred: Amazon)Inspire 2 (medium, Preferred: Amazon)Halo (medium)High Timber Mountain Bike (medium, Preferred: Amazon)

Frequently asked questions

When is Amazon Prime Day 2021?

Amazon’s annual Prime Day event kicked off today, June 21. The shopping event finishes up the following day on June 22. But don’t worry if you can’t shop during that time – we expect to see several discounts last a few days after the end of Amazon Prime Day.

Early Amazon Prime Day 2021 deals

Amazon has launched a series of early Amazon Prime Day 2021 deals, and we’ve collected the best ones here.

  • Audible Premium Plus: Prime subscribers can get Audible Premium Plus for $6.95 a month for four months – a $32 savings. Those who take advantage of this deal will also get an audiobook of their choice each month – including best sellers and new releases. After four months, Audible Premium Plus is $14.95 a month.
  • Amazon Music Unlimited: Prime members who haven’t tried Amazon Music Unlimited can get four months free. Amazon Music Unlimited grants members access to more than 70 million songs ad-free and millions of podcast episodes.
  • Wondery+: Prime members can get four months of ad-free listening on Wondery+ for free. For those unfamiliar, Wondery+ is Amazon’s “immersive podcast listening experience” with originals like “Dr. Death,” “Even the Rich,” and “Business Wars.”

Just like last year, Amazon offered several avenues for shoppers to collect credits ahead of Amazon Prime Day 2021.

  • Get a $10 credit to use on Amazon Prime Day when you spend $10 on items sold by small businesses through June 20.
  • Amazon Prime Rewards Visa Card or Amazon Prime Store Card cardholders (with an eligible Prime membership) can also earn 10% cash back on small business purchases during the duration of the ‘Spend $10, get $10’ promotion.

Unfortunately, shoppers: the small business offer has ended.

What is Amazon Prime Day 2021?

For the unfamiliar, Amazon Prime Day 2021 is an exclusive shopping event for the site’s 150-million-plus Prime subscribers. Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, the first Amazon Prime Day was a one-day-only retail holiday for Prime members that sought to overtake Black Friday as the sales event of the year.

During Amazon Prime Day 2021, we’re seeing prices to drop to all-time lows, beating out prices we see over Black Friday and Cyber Monday. The sale covers every product category Amazon offers: tech, beauty, home, kitchen, fashion, and smart home. So far, we’re already seeing all-time lows and great prices on everything, from headphones and fitness trackers to iPads and Instant Pots.

A Prime membership costs $13 a month or $119 a year and delivers other benefits, like free two-day shipping, rewards at Amazon stores like Whole Foods, and hundreds of streaming movies and TV shows from Prime Video. New subscribers can try Prime with a free 30-day trial and gain immediate access to Prime Day deals.

Prime 30-Day Free Trial (medium)

How to find the best Amazon Prime Day 2021 deals

If you want to shop during Amazon Prime Day 2021, bookmark the Amazon Deals Page. This is where Amazon will host all of its deals, alongside its limited-time Lightning deals.

In previous years, Amazon Prime Day deals have been time- and stock-sensitive. We’ve seen the best ones sell out quickly, restocked later in the day or on the second day. Some discounts will last through both days of the sales event, but others are exclusive to the first or second days.

While Amazon is the main destination for Amazon Prime Day deals, we know several retailers, including Target, Kohl’s, and Walmart, will be offering competing sales, with matching prices or additional bonuses.

Are Amazon Prime Day deals worth it?

For the most part, yes. Like Black Friday and Cyber Monday later this year, Amazon Prime Day often brings many terrific bargains on tech, home goods, smart home products, and outdoor gear.

Many of the deals we’ve seen match the best prices offered throughout the year. However, not all of the discounts will be worth your time. Before you buy, make sure to compare the prices with historical data with CamelCamelCamel and Amazon’s competition. Of course, we’ll evaluate all of the offers for you during Amazon Prime Day 2021.

How can I save more during Amazon Prime Day 2021?

There are several avenues to save during Amazon Prime Day 2021.

First, you can take advantage of the early offers made available by Amazon, such as buying from small businesses.

Second, Amazon Prime Rewards Visa Card or Amazon Prime Store Card cardholders can also earn 10% cash back on small business purchases during the duration of the ‘Spend $10, get $10’ promotion.

Amazon will likely offer increased cash back rewards on select items, so make sure to make your Amazon Prime Rewards card your default payment method.

Be sure to follow Insider Reviews on Facebook and Twitter, and bookmark our Amazon Prime Day page. During the lead-up and the sales event, our team of journalists will evaluate prices, compare competing sales, and highlight the best offers.

Also, make sure to sign up for our newsletter to get the best deals directly in your inbox.

Who can access Amazon Prime Day deals

Only Amazon Prime members can take advantage of this event. Signing up is easy, though, and a membership comes with many more benefits than just Prime Day deals access and free two-day shipping. New members can sign up for a free 30-day trial with full benefits before committing.

Last year, Prime members in the following countries participated in the event: the US, the UK, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.

Where to find alternative sales during Amazon Prime Day 2021

Amazon Prime Day started as, unsurprisingly, an Amazon-centric sale event. Of course, that didn’t stop other retailers from offering their own competing sales.

In the past few years, retailers offering competing sales included Walmart, Target, Best Buy, Kohl’s, and Bed Bath & Beyond. This year should be no different. While we don’t expect any retailer to match the breadth of Amazon Prime Day offerings, we found that the retailers generally match some of the “doorbuster” sales on stuff like iPads and TVs, and there are some better offers, as well.

Walmart’s “Big Save Event” is live now, a day before Amazon Prime Day 2021, and lasts until June 23.

Target’s “Deal Days” event also live now and ends June 22. From what we saw last year, we can expect comparable discounts and matched prices. Whether you’re shopping for the latest tech or want to save on essentials, you can find bargains during Target’s Deal Days.

Best Buy’s “Bigger Deal Savings Event” is already underway until June 22 and includes up to $250 off select gaming laptops, up to 50% off small kitchen appliances, and up to $400 off select Samsung Galaxy phones. However, we expect even more deals in the coming days.

Kohl’s Wow Deals event will be held in-stores and online for the duration of Amazon Prime Day: June 21 through 22. Shoppers will earn $10 in Kohl’s Cash for every $50 spent during the two-day event, and Kohl’s Card members will get an additional 15% off on Wow Deals sales and promotions.

Bed Bath & Beyond’s ‘Beyond Big Savings Event’ runs from June 20 to June 22. You can now save up to 50% on everything. For extra savings, get a one-year Beyond+ membership for $29 and enjoy 20% off and free standard shipping on all orders.

Which is better for deals: Amazon Prime Day or Black Friday?

It depends on what you’re shopping for.

Amazon Prime Day is, first and foremost, an Amazon event. This means Amazon Prime Day offers the best deals on Amazon products. So, expect to see deals on Amazon Echo smart speakers, Fire TVs and streaming devices, Kindle e-readers, Audible, and Amazon Music Unlimited subscriptions.

Black Friday, on the other hand, doesn’t “belong” to any particular store. This means that shoppers can expect sales and savings from more retailers, outside of those few that compete with Amazon during Prime Day.

Additionally, Prime Day is better for scoring deals on products selling for under $100 and products you’ll buy more than once per year, like clothing, food, and beauty products, while Black Friday is for once-a-year and rarer purchases like TVs, gaming consoles, and laptops.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.

Read the original article on Business Insider

Amazon Prime Day 2021 starts today – here are the best deals, including $40 off the Fitbit Inspire 2

If you buy through our links, we may earn money from affiliate partners. Learn more.

Amazon Prime Day 2021
What to buy on Amazon Prime Day 2021.

Table of Contents: Masthead Sticky

Amazon Prime Day 2021 is here, and so are tons of great deals. The 48-hour sale promises millions of deals and the year’s best offers on Amazon’s growing list of products, like Fire tablets and Echo smart speakers, as well as deals on Amazon’s services, including Audible and Amazon Music Unlimited.

For the unfamiliar, Amazon Prime Day 2021 is an exclusive shopping event for the site’s 150-million-plus Prime subscribers. So far, we’re already seeing all-time lows and great prices on everything, from headphones and fitness trackers to iPads and Instant Pots.

A Prime membership costs $13 a month or $119 a year and delivers other benefits, like free two-day shipping, rewards at Amazon stores like Whole Foods, and hundreds of streaming movies and TV shows from Prime Video. New subscribers can try Prime with a free 30-day trial and gain immediate access to Prime Day deals.

Shopping on Amazon Prime Day 2021 can be a little overwhelming. To help, we’re answering all the most common questions our readers have about the sales event, including important dates, competing sales from Best Buy, Target, and Walmart.

We’ve also gathered some of the best deals and offers available. The event is in full swing, and we’ll keep this list updated as new discounts are added.

Prime Monthly Subscription (medium)

The best Amazon Prime Day 2021 deals you can get right now

Fizzi Classic (medium, Preferred: Amazon)Smart Digital Picture Frame (medium, Preferred: Amazon)myQ Smart Garage Door Opener (G0401) (medium, Preferred: Amazon)Inspire 2 (medium, Preferred: Amazon)WH-1000XM4 (medium, Preferred: Amazon)Shield TV 4K (medium, Preferred: Amazon)Harvest (medium, Preferred: Amazon)DeathAdder v2 Gaming Mouse (medium, Preferred: Amazon)Pro (medium, Preferred: Amazon)Dog Camera (medium, Preferred: Amazon)Personal Water Filter (2-Pack) (medium, Preferred: Amazon)Spider-Man: Miles Morales Ultimate Edition (PS5) (medium, Preferred: Amazon)Duo Plus 6-Quart (medium, Preferred: Amazon)AirPods Pro (medium, Preferred: Amazon)Nest Thermostat (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 tech and gaming deals

Outside of Black Friday, Amazon Prime Day is when we see the steepest discounts on TVs, speakers, headphones, laptops, computers, games, and, of course, Amazon-branded devices.

Like last year, we don’t see any discounts on the still-scarce Playstation 5 and Xbox Series X consoles. However, we found a ton of discounts on peripherals, like controllers, as well as some games. During the duration of Amazon Prime Day, Nintendo is dropping the price on several digital games through its eShop during its Digital Deals event.

PC gamers can find deep discounts on monitors, mice, mechanical, and keyboards. However, don’t expect to find any graphics cards on sale – those, too, are also in short supply.

We’re seeing popular brands like Razer, Steelseries, and Logitech drop prices on their gaming products to all-time lows during Prime Day 2021.

Controller (medium)The Witcher 3: Wild Hunt (medium, Preferred: Amazon)Fire Emblem: Three Houses (medium, Preferred: Amazon)Legend of Zelda: Breath of the Wild (medium, Preferred: Amazon)iCE Snowball (medium, Preferred: Amazon)SoundLink Revolve+ (medium)SB36514-G6 36″ Home Theater Sound System (medium)Fire TV Stick 4K (medium, Preferred: Amazon)Subscription (medium)

Best Amazon Prime Day 2021 TV deals

During Amazon Prime Day 2021, shoppers will find all-time low prices on 4K TVs from Toshiba and Insignia. The deals we highlited below are some of the best prices we’ve seen on these low- and mid-range TVs.

43-inch HD Smart TV (medium, Preferred: Amazon)32-inch Fire TV (medium, Preferred: Amazon)24-inch HD Smart TV (medium, Preferred: Amazon)65-inch Smart 4K Ultra HD Fire TV (medium)

Best Amazon Prime Day 2021 Apple device deals

Historically, Apple products see major discounts before and during Amazon Prime Day. This year, you can find deals on Apple’s AirPods, iPads, and Beats headphones. For instance, AirPods Pro wireless headphones are currently selling for $190 on Amazon, which is $59 off their full price.

TV 4K (2021) (medium, Preferred: Amazon)iPad 10.2-inches, 128GB (8th Gen.) (medium, Preferred: Amazon)AirPods Pro (medium, Preferred: Amazon)Watch Series 6 (40mm, GPS) (medium)

Best Amazon Prime Day 2021 Kindle deals

Like Amazon does every year, several of Amazon’s popular Kindle e-readers are on sale during Amazon Prime Day 2021. From the Kindle Paperwhite to the Kindle Oasis, we’re seeing big discounts on the brand’s whole lineup.

Paperwhite Essentials Bundle (medium)Kindle Oasis Essentials Bundle (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 laptop deals

If you’re in the market for a new laptop, we found tons of discounts on work notebooks, and gaming computers from companies like, Acer, Asus, HP, and Samsung.

Gamers can save big on monitors, mice, mechanical keyboards, and other PC peripherals during Amazon Prime Day 2021. Popular brands like Razer, Steelseries, and Logitech dropped the prices on their gaming products to all-time lows during Prime Day.

Yoga 9i (14-Inch, 256GB) (medium, Preferred: Amazon)MacBook Pro with M1 Processor (13-inch, 8GB RAM, 256GB) (medium, Preferred: Amazon)New MacBook Air (M1) (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 deals on headphones

This year, we’re seeing two types of headphones getting significant discounts: noise-cancelling headphones and truly wireless earbuds. We’re seeing discounts from both the high- and low-end of the headphone market, including discounts on products from Apple, Beats, Bose, Samsung, Anker, and Sennheiser.

WF-1000XM3 Headphones (medium, Preferred: Amazon)Echo Buds (2nd Gen) with wired charging case (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 kitchen deals

If you’re looking for a kitchen upgrade, Amazon Prime Day 2021 is a great time to shop. Top brands like Cuisinart, Pyrex, and Instant Pot are currently discounted throughout Prime Day.

3HP Commercial Blender (medium, Preferred: Amazon)Foodi Deluxe XL Cooker & Air Fryer (medium, Preferred: Amazon)All Metal Sous Vide Precision Cooker Pro (medium, Preferred: Amazon)Precision Cooker Nano (medium, Preferred: Amazon)Duo Crisp Pressure Cooker with Air Fryer (8 Qt) (medium, Preferred: Amazon)Air Frying Lid, 6 Quarts (medium)K150 (medium)

Best Amazon Prime Day 2021 vacuum deals

Quite a few vacuums, especially Alexa-compatible robot vacuums, are seeing big markdowns during Amazon Prime Day 2021. We found discounts on upright, cordless, and robot vacuums from companies like Dyson, Bissell, Eufy, and iRobot.

S6 Robot Vacuum (medium, Preferred: Amazon)MT-720 Robotic Vacuum (medium, Preferred: Amazon)R750 Robot Vacuum Cleaner (medium)

Best Amazon Prime Day 2021 home deals

While most think of tech when thinking about Amazon Prime Day, you can find savings on tons of home goods, furniture, and even kitchen gear during the shopping holiday.

Of course, we also found tons of deals on smart gadgets, like lightbulbs, smart displays, and air purifiers.

All-New Echo Dot (4th Generation) (medium, Preferred: Amazon)Echo Show 5 (medium, Preferred: Amazon)Hotel Collection Gel Pillow (Queen) (medium, Preferred: Amazon)Dog Bed (medium, Preferred: Amazon)Maker (medium, Preferred: Amazon)Wake-Up Light Alarm Clock (medium, Preferred: Amazon)Hue Outdoor PAR38 Bulb (medium, Preferred: Amazon)HEPA Air Purifier (medium)LectroFan White Noise Sound Machine (medium, Preferred: Amazon)Alarm 8-Piece Kit (medium)Joy Machine (medium, Preferred: Amazon)Wireless Mini Dehumidifier (medium)

Best Amazon Prime Day 2021 outdoors and fitness deals

Fitness and outdoor gear also go on sale for Prime Day, and we’re seeing deals on a variety of accessories, from fitness trackers, exercise bikes, to personal water filters.

EX-15 Smart Connect Fitness Bike (medium)Halo (medium)High Timber Mountain Bike (medium, Preferred: Amazon)Pickleball Paddles (Set of 2) (medium, Preferred: Amazon)

Frequently asked questions

When is Amazon Prime Day 2021?

Amazon’s annual Prime Day event kicked off today, June 21. The shopping event finishes up the following day on June 22. But don’t worry if you can’t shop during that time – we expect to see several discounts last a few days after the end of Amazon Prime Day.

Early Amazon Prime Day 2021 deals

Amazon has launched a series of early Amazon Prime Day 2021 deals, and we’ve collected the best ones here.

  • Audible Premium Plus: Prime subscribers can get Audible Premium Plus for $6.95 a month for four months – a $32 savings. Those who take advantage of this deal will also get an audiobook of their choice each month – including best sellers and new releases. After four months, Audible Premium Plus is $14.95 a month.
  • Amazon Music Unlimited: Prime members who haven’t tried Amazon Music Unlimited can get four months free. Amazon Music Unlimited grants members access to more than 70 million songs ad-free and millions of podcast episodes.
  • Wondery+: Prime members can get four months of ad-free listening on Wondery+ for free. For those unfamiliar, Wondery+ is Amazon’s “immersive podcast listening experience” with originals like “Dr. Death,” “Even the Rich,” and “Business Wars.”

Just like last year, Amazon offered several avenues for shoppers to collect credits ahead of Amazon Prime Day 2021.

  • Get a $10 credit to use on Amazon Prime Day when you spend $10 on items sold by small businesses through June 20.
  • Amazon Prime Rewards Visa Card or Amazon Prime Store Card cardholders (with an eligible Prime membership) can also earn 10% cash back on small business purchases during the duration of the ‘Spend $10, get $10’ promotion.

Unfortunately, shoppers: the free $10 gift card promotion and the small business offer have ended.

What is Amazon Prime Day 2021?

Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, the first Amazon Prime Day was a one-day-only retail holiday for Prime members that sought to overtake Black Friday as the sales event of the year.

During Amazon Prime Day 2021, we’re seeing prices to drop to all-time lows, beating out prices we see over Black Friday and Cyber Monday. The sale covers every product category Amazon offers: tech, beauty, home, kitchen, fashion, and smart home.

Prime 30-Day Free Trial (medium)

Amazon Prime Day 2021 deals to expect

Amazon Prime Day drops some most exceptional deals we see all year, and we can predict what brands and product categories will see deep discounts based on Prime Days past.

Most of Amazon’s wares and services are seeing significant drops during Amazon Prime Day 2021. Shoppers can find some of the best discounts on stuff like Kindles, Echo smart speakers, Fire TV streaming devices, Eero routers, and, of course, their services, including Kindle Unlimited, Audible, and Music Unlimited.

Additionally, we see tons of discounts on electronics, home goods, and gaming devices. Instant Pots, LifeStraw water filters, and robot vacuums were some of the most purchased products during last year’s Amazon Prime Day. That’s to say nothing about all of the competing sales that are likely to pop up during the sale event, from retailers like Target, Best Buy, and Walmart.

How to prepare for Amazon Prime Day 2021

If you want to shop deals on Amazon Prime Day 2021, you’ll want to start by becoming an Amazon Prime subscriber. You can pick up a monthly subscription for $13, but we think it’s wiser to pay the $119 annual subscription.

For first-time subscribers, there’s a 30-day free trial to take advantage of. While the upfront subscription cost may give you pause, we think that the benefits of an Amazon Prime subscription are worth the fees year-round.

Secondly, you’ll want to download the Amazon app. It’s handy for Prime Day, to receive alerts for when deals are activated.

How to find the best Amazon Prime Day 2021 deals

If you want to shop during Amazon Prime Day 2021, bookmark the Amazon Deals Page. This is where Amazon will host all of its deals, alongside its limited-time Lightning deals.

In previous years, Amazon Prime Day deals have been time- and stock-sensitive. We’ve seen the best ones sell out quickly, restocked later in the day or on the second day. Some discounts will last through both days of the sales event, but others are exclusive to the first or second days.

While Amazon is the main destination for Amazon Prime Day deals, we know several retailers, including Target, Kohl’s, and Walmart, will be offering competing sales, with matching prices or additional bonuses.

Are Amazon Prime Day deals worth it?

For the most part, yes. Like Black Friday and Cyber Monday later this year, Amazon Prime Day often brings many terrific bargains on tech, home goods, smart home products, and outdoor gear.

Many of the deals we’ve seen match the best prices offered throughout the year. However, not all of the discounts will be worth your time. Before you buy, make sure to compare the prices with historical data with CamelCamelCamel and Amazon’s competition. Of course, we’ll evaluate all of the offers for you during Amazon Prime Day 2021.

How can I save more during Amazon Prime Day 2021?

There are several avenues to save during Amazon Prime Day 2021.

First, you can take advantage of the early offers made available by Amazon, such as buying from small businesses.

Second, Amazon Prime Rewards Visa Card or Amazon Prime Store Card cardholders can also earn 10% cash back on small business purchases during the duration of the ‘Spend $10, get $10’ promotion.

Amazon will likely offer increased cash back rewards on select items, so make sure to make your Amazon Prime Rewards card your default payment method.

Be sure to follow Insider Reviews on Facebook and Twitter, and bookmark our Amazon Prime Day page. During the lead-up and the sales event, our team of journalists will evaluate prices, compare competing sales, and highlight the best offers.

Also, make sure to sign up for our newsletter to get the best deals directly in your inbox.

Who can access Amazon Prime Day deals

Only Amazon Prime members can take advantage of this event. Signing up is easy, though, and a membership comes with many more benefits than just Prime Day deals access and free two-day shipping. New members can sign up for a free 30-day trial with full benefits before committing.

Last year, Prime members in the following countries participated in the event: the US, the UK, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.

Where to find alternative sales during Amazon Prime Day 2021

Amazon Prime Day started as, unsurprisingly, an Amazon-centric sale event. Of course, that didn’t stop other retailers from offering their own competing sales.

In the past few years, retailers offering competing sales included Walmart, Target, Best Buy, Kohl’s, and Bed Bath & Beyond. This year should be no different. While we don’t expect any retailer to match the breadth of Amazon Prime Day offerings, we found that the retailers generally match some of the “doorbuster” sales on stuff like iPads and TVs, and there are some better offers, as well.

Walmart’s “Big Save Event” is live now, a day before Amazon Prime Day 2021, and lasts until June 23.

Target’s “Deal Days” event also live now and ends June 22. From what we saw last year, we can expect comparable discounts and matched prices. Whether you’re shopping for the latest tech or want to save on essentials, you can find bargains during Target’s Deal Days.

Best Buy’s “Bigger Deal Savings Event” is already underway until June 22 and includes up to $250 off select gaming laptops, up to 50% off small kitchen appliances, and up to $400 off select Samsung Galaxy phones. However, we expect even more deals in the coming days.

Kohl’s Wow Deals event will be held in-stores and online for the duration of Amazon Prime Day: June 21 through 22. Shoppers will earn $10 in Kohl’s Cash for every $50 spent during the two-day event, and Kohl’s Card members will get an additional 15% off on Wow Deals sales and promotions.

Bed Bath & Beyond’s ‘Beyond Big Savings Event’ runs from June 20 to June 22. You can now save up to 50% on everything. For extra savings, get a one-year Beyond+ membership for $29 and enjoy 20% off and free standard shipping on all orders.

Which is better for deals: Amazon Prime Day or Black Friday?

It depends on what you’re shopping for.

Amazon Prime Day is, first and foremost, an Amazon event. This means Amazon Prime Day offers the best deals on Amazon products. So, expect to see deals on Amazon Echo smart speakers, Fire TVs and streaming devices, Kindle e-readers, Audible, and Amazon Music Unlimited subscriptions.

Black Friday, on the other hand, doesn’t “belong” to any particular store. This means that shoppers can expect sales and savings from more retailers, outside of those few that compete with Amazon during Prime Day.

Additionally, Prime Day is better for scoring deals on products selling for under $100 and products you’ll buy more than once per year, like clothing, food, and beauty products, while Black Friday is for once-a-year and rarer purchases like TVs, gaming consoles, and laptops.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.

Read the original article on Business Insider

Amazon Prime Day 2021 kicks off in just a few hours. Here are the best early deals, including $59 off the AirPods Pro

If you buy through our links, we may earn money from affiliate partners. Learn more.

Amazon Prime Day 2021
Amazon Prime Day 2021 starts tomorrow, but early deals are live now.

Table of Contents: Masthead Sticky

Amazon Prime Day 2021 is one of the largest shopping events of the year. It kicks off in just a few hours on June 21, and runs through June 22. This year’s shopping event promises millions of deals and the year’s best offers on Amazon’s growing list of products, like Fire tablets and Echo smart speakers, as well as deals on Amazon’s services, including Audible and Amazon Music Unlimited.

For those who are unfamiliar, Amazon Prime Day 2021 is an exclusive shopping event for the site’s 150-million-plus Prime subscribers. Prime members can get some of the lowest prices of the year on Amazon devices and other products, like headphones, TVs, robot vacuums, and kitchen appliances, from leading brands.

A Prime membership costs $13 a month or $119 a year and delivers other benefits, like free two-day shipping, rewards at Amazon stores like Whole Foods, and hundreds of streaming movies and TV shows from Prime Video. New subscribers can try Prime with a free 30-day trial and gain immediate access to Prime Day deals.

Shopping on Amazon Prime Day 2021 can be a little overwhelming. To help, we’re answering all the most common questions our readers have about the sales event, including important dates, competing sales from Best Buy, Target, and Walmart.

We’ve also gathered some of the best deals and offers available. Although Prime Day hasn’t officially started, Amazon is running a number of early deals leading up to the big event.

Prime Monthly Subscription (medium)

The best Amazon Prime Day 2021 deals you can get right now

Hotel Collection Gel Pillow (Queen) (medium, Preferred: Amazon)Duo Plus 6-Quart (medium, Preferred: Amazon)3HP Commercial Blender (medium, Preferred: Amazon)43-inch HD Smart TV (medium, Preferred: Amazon)Dog Bed (medium, Preferred: Amazon)EX-15 Smart Connect Fitness Bike (medium)Halo (medium)Controller (medium)Smart Plug (medium, Preferred: Amazon)Echo Show 5 (medium, Preferred: Amazon)Echo Dot (4th Generation) (medium, Preferred: Amazon)Fire TV Stick 4K (medium, Preferred: Amazon)Maker (medium, Preferred: Amazon)Joy Machine (medium, Preferred: Amazon)LectroFan White Noise Sound Machine (medium, Preferred: Amazon)Subscription (medium)Music Unlimited (medium)Premium Plus (Monthly Subscription) (medium)Luna 2 (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 tech and gaming deals

Outside of Black Friday, Amazon Prime Day is when we see the steepest discounts on TVs, speakers, headphones, laptops, computers, games, and, of course, Amazon-branded devices.

Like last year, we don’t expect to see any discounts on the still-scarce Playstation 5 and Xbox Series X consoles. However, we may see discounts on peripherals, like controllers, as well as some games. During the duration of Amazon Prime Day, Nintendo is dropping the price on several digital games through its eShop during its Digital Deals event.

PC gamers can look forward to deep discounts on monitors, mice, mechanical, and keyboards. However, don’t expect to find any graphics cards on sale – those, too, are also in short supply.

Popular brands, like Razer, Steelseries, and Logitech, have been known to drop prices on their gaming products to all-time lows during Amazon Prime Day.

The Witcher 3: Wild Hunt (medium, Preferred: Amazon)Fire Emblem: Three Houses (medium, Preferred: Amazon)Legend of Zelda: Breath of the Wild (medium, Preferred: Amazon)iCE Snowball (medium, Preferred: Amazon)SoundLink Revolve+ (medium)SB36514-G6 36″ Home Theater Sound System (medium)

Best Amazon Prime Day 2021 TV deals

During Amazon Prime Day 2021, shoppers will see all-time low prices on 4K TVs from Toshiba and Insignia. You can expect competitive prices on low- and mid-range TVs from TCL and Hisense, as well.

32-inch Fire TV (medium, Preferred: Amazon)24-inch HD Smart TV (medium, Preferred: Amazon)65-inch Smart 4K Ultra HD Fire TV (medium)

Best Amazon Prime Day 2021 Apple device deals

Historically, Apple products see major discounts before and during Amazon Prime Day. This year, you can find deals on Apple’s AirPods and Beats headphones. For instance, AirPods Pro wireless headphones are currently selling for $190 on Amazon, which is $59 off their full price.

TV 4K (2021) (medium, Preferred: Amazon)iPad 10.2-inches, 128GB (8th Gen.) (medium, Preferred: Amazon)AirPods Pro (medium, Preferred: Amazon)Watch Series 6 (40mm, GPS) (medium)

Best Amazon Prime Day 2021 Kindle deals

We expect to see several of Amazon’s popular Kindle e-readers to be on sale during Amazon Prime Day 2021.

Last year, we saw big discounts on the Kindle Paperwhite, as well as the Kindle Kids Edition. This year, we expect to see even bigger discounts on these, plus the standard Kindle and Kindle Oasis.

Paperwhite Essentials Bundle (medium)Kindle Oasis Essentials Bundle (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 laptop deals

If you’re in the market for a new laptop, we expect to see discounts on work notebooks, and gaming computers from companies like, Acer, Asus, HP, and Samsung.

Gamers can look forward to deep discounts on monitors, mice, mechanical keyboards, and other PC peripherals during Amazon Prime Day 2021. Popular brands like Razer, Steelseries, and Logitech have been known to drop prices on their gaming products to all-time lows during Prime Day.

Yoga 9i (14-Inch, 256GB) (medium, Preferred: Amazon)MacBook Pro with M1 Processor (13-inch, 8GB RAM, 256GB) (medium, Preferred: Amazon)New MacBook Air (M1) (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 deals on headphones

This year, you will likely see two types of headphones get significant discounts: noise-cancelling headphones and truly wireless earbuds.

We expect discounts from both the high- and low-end of the headphone market, including discounts on products from Apple, Beats, Bose, Samsung, Anker, and Sennheiser.

WF-1000XM3 Headphones (medium, Preferred: Amazon)Echo Buds (2nd Gen) with wired charging case (medium, Preferred: Amazon)

Best Amazon Prime Day 2021 kitchen deals

If you’re looking for a kitchen upgrade, Amazon Prime Day 2021 is a great time to shop. Historically, top brands like Cuisinart, Pyrex, and Instant Pot will see discounts throughout Prime Day.

Foodi Deluxe XL Cooker & Air Fryer (medium, Preferred: Amazon)All Metal Sous Vide Precision Cooker Pro (medium, Preferred: Amazon)Precision Cooker Nano (medium, Preferred: Amazon)Duo Crisp Pressure Cooker with Air Fryer (8 Qt) (medium, Preferred: Amazon)Air Frying Lid, 6 Quarts (medium)Brazil (medium, Preferred: Amazon)K150 (medium)

Best Amazon Prime Day 2021 vacuum deals

Quite a few vacuums, especially Alexa-compatible robot vacuums, will get big markdowns during Amazon Prime Day 2021. Expect discounts on upright, cordless, and robot vacuums from companies like Dyson, Bissell, Eufy, and iRobot.

S6 Robot Vacuum (medium, Preferred: Amazon)MT-720 Robotic Vacuum (medium, Preferred: Amazon)R750 Robot Vacuum Cleaner (medium)

Best Amazon Prime Day 2021 home deals

Hue Outdoor PAR38 Bulb (medium, Preferred: Amazon)Folding Desk (medium, Preferred: Amazon)HEPA Air Purifier (medium)Alarm 8-Piece Kit (medium)Wireless Mini Dehumidifier (medium)

Best Amazon Prime Day 2021 outdoors and fitness deals

Fitness and outdoor gear also goes on sale for Prime Day, and we’ve seen a few deals so far.

High Timber Mountain Bike (medium, Preferred: Amazon)Pickleball Paddles (Set of 2) (medium, Preferred: Amazon)

Frequently asked questions

When is Amazon Prime Day 2021?

Amazon’s annual Prime Day event kicks off in a few hours at midnight PDT on June 21. The shopping event finishes up the following day on June 22. But don’t worry if you can’t shop during that time – we expect to see several discounts last a few days after the end of Amazon Prime Day.

Early Amazon Prime Day 2021 deals

You don’t need to wait until midnight to get deals. Amazon has launched a series of early Amazon Prime Day 2021 deals, and we’ve collected the best ones here.

  • Audible Premium Plus: Prime subscribers can get Audible Premium Plus for $6.95 a month for four months – a $32 savings. Those who take advantage of this deal will also get an audiobook of their choice each month – including best sellers and new releases. After four months, Audible Premium Plus is $14.95 a month.
  • Amazon Music Unlimited: Prime members who haven’t tried Amazon Music Unlimited can get four months free. Amazon Music Unlimited grants members access to more than 70 million songs ad-free and millions of podcast episodes.
  • Wondery+: Prime members can get four months of ad-free listening on Wondery+ for free. For those unfamiliar, Wondery+ is Amazon’s “immersive podcast listening experience” with originals like “Dr. Death,” “Even the Rich,” and “Business Wars.”

Just like last year, Amazon is also offering several avenues for shoppers to collect credits ahead of Amazon Prime Day 2021.

  • Get a $10 credit to use on Amazon Prime Day when you spend $10 on items sold by small businesses through June 20.
  • Amazon Prime Rewards Visa Card or Amazon Prime Store Card cardholders (with an eligible Prime membership) can also earn 10% cash back on small business purchases during the duration of the ‘Spend $10, get $10’ promotion.

Unfortunately, shoppers: the free $10 gift card promotion has ended.

What is Amazon Prime Day 2021?

Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, the first Amazon Prime Day was a one-day-only retail holiday for Prime members that sought to overtake Black Friday as the sales event of the year.

During Amazon Prime Day 2021, we expect prices to drop to all-time lows, often beating out prices we see over Black Friday and Cyber Monday. The sale covers every product category Amazon offers: tech, beauty, home, kitchen, fashion, and smart home.

Prime 30-Day Free Trial (medium)

Amazon Prime Day 2021 deals to expect

Amazon Prime Day drops some most exceptional deals we see all year, and we can predict what brands and product categories will see deep discounts based on Prime Days past.

Most of Amazon’s wares and services will see significant drops during Amazon Prime Day 2021. Shoppers can expect some of the best discounts on stuff like Kindles, Echo smart speakers, Fire TV streaming devices, Eero routers, and, of course, their services, including Kindle Unlimited, Audible, and Music Unlimited.

Additionally, we expect to see tons of discounts on electronics, home goods, and gaming devices. Instant Pots, LifeStraw water filters, and robot vacuums were some of the most purchased products during last year’s Amazon Prime Day. That’s to say nothing about all of the competing sales that are likely to pop up during the sale event, from retailers like Target, Best Buy, and Walmart.

How to prepare for Amazon Prime Day 2021

If you want to shop deals on Amazon Prime Day 2021, you’ll want to start by becoming an Amazon Prime subscriber. You can pick up a monthly subscription for $13, but we think it’s wiser to pay the $119 annual subscription.

For first-time subscribers, there’s a 30-day free trial to take advantage of. While the upfront subscription cost may give you pause, we think that the benefits of an Amazon Prime subscription are worth the fees year-round.

Secondly, you’ll want to download the Amazon app. It’s handy for Prime Day, to receive alerts for when deals are activated.

How to find the best Amazon Prime Day 2021 deals

Ahead of Amazon Prime Day 2021, you should bookmark the Amazon Deals Page. This is where Amazon will host all of its deals, alongside its limited-time Lightning deals.

In previous years, Amazon Prime Day deals have been time- and stock-sensitive. We’ve seen the best ones sell out quickly, restocked later in the day or on the second day. Some discounts will last through both days of the sales event, but others are exclusive to the first or second days.

While Amazon is the main destination for Amazon Prime Day deals, we know several retailers, including Target, Kohl’s, and Walmart, will be offering competing sales, with matching prices or additional bonuses.

Are Amazon Prime Day deals worth it?

For the most part, yes. Like Black Friday and Cyber Monday later this year, Amazon Prime Day often brings many terrific bargains on tech, home goods, smart home products, and outdoor gear.

Many of the deals we’ve seen match the best prices offered throughout the year. However, not all of the discounts will be worth your time. Before you buy, make sure to compare the prices with historical data with CamelCamelCamel and Amazon’s competition. Of course, we’ll evaluate all of the offers for you during Amazon Prime Day 2021.

How can I save more during Amazon Prime Day 2021?

There are several avenues to save during Amazon Prime Day 2021.

First, you can take advantage of the early offers made available by Amazon, such as buying from small businesses.

Second, Amazon Prime Rewards Visa Card or Amazon Prime Store Card cardholders can also earn 10% cash back on small business purchases during the duration of the ‘Spend $10, get $10’ promotion.

Amazon will likely offer increased cash back rewards on select items, so make sure to make your Amazon Prime Rewards card your default payment method.

Be sure to follow Insider Reviews on Facebook and Twitter, and bookmark our Amazon Prime Day page. During the lead-up and the sales event, our team of journalists will evaluate prices, compare competing sales, and highlight the best offers.

Also, make sure to sign up for our newsletter to get the best deals directly in your inbox.

Who can access Amazon Prime Day deals

Only Amazon Prime members can take advantage of this event. Signing up is easy, though, and a membership comes with many more benefits than just Prime Day deals access and free two-day shipping. New members can sign up for a free 30-day trial with full benefits before committing.

Last year, Prime members in the following countries participated in the event: the US, the UK, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.

Where to find alternative sales during Amazon Prime Day 2021

Amazon Prime Day started as, unsurprisingly, an Amazon-centric sale event. Of course, that didn’t stop other retailers from offering their own competing sales.

In the past few years, retailers offering competing sales included Walmart, Target, Best Buy, Kohl’s, and Bed Bath & Beyond. This year should be no different. While we don’t expect any retailer to match the breadth of Amazon Prime Day offerings, we found that the retailers generally match some of the “doorbuster” sales on stuff like iPads and TVs, and there are some better offers, as well.

Walmart’s “Big Save Event” is live now, a day before Amazon Prime Day 2021, and lasts until June 23.

Target’s “Deal Days” event also live now and ends June 22. From what we saw last year, we can expect comparable discounts and matched prices. Whether you’re shopping for the latest tech or want to save on essentials, you can find bargains during Target’s Deal Days.

Best Buy’s “Bigger Deal Savings Event” is already underway until June 22 and includes up to $250 off select gaming laptops, up to 50% off small kitchen appliances, and up to $400 off select Samsung Galaxy phones. However, we expect even more deals in the coming days.

Kohl’s Wow Deals event will be held in-stores and online for the duration of Amazon Prime Day: June 21 through 22. Shoppers will earn $10 in Kohl’s Cash for every $50 spent during the two-day event, and Kohl’s Card members will get an additional 15% off on Wow Deals sales and promotions.

Bed Bath & Beyond’s ‘Beyond Big Savings Event’ runs from June 20 to June 22. You can now save up to 50% on everything. For extra savings, get a one-year Beyond+ membership for $29 and enjoy 20% off and free standard shipping on all orders.

Which is better for deals: Amazon Prime Day or Black Friday?

It depends on what you’re shopping for.

Amazon Prime Day is, first and foremost, an Amazon event. This means Amazon Prime Day offers the best deals on Amazon products. So, expect to see deals on Amazon Echo smart speakers, Fire TVs and streaming devices, Kindle e-readers, Audible, and Amazon Music Unlimited subscriptions.

Black Friday, on the other hand, doesn’t “belong” to any particular store. This means that shoppers can expect sales and savings from more retailers, outside of those few that compete with Amazon during Prime Day.

Additionally, Prime Day is better for scoring deals on products selling for under $100 and products you’ll buy more than once per year, like clothing, food, and beauty products, while Black Friday is for once-a-year and rarer purchases like TVs, gaming consoles, and laptops.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.

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The best laptop deals during Amazon Prime Day 2021, plus early discounts you can already shop

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AMAZON PRIME DAY LAPTOP DEALS
Amazon Prime Day 2021 is expected to bring some major discounts on laptops from Apple, Microsoft, and many others.

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Amazon Prime Day 2021 is fast approaching, and we’re already seeing significant deals on laptops. The annual shopping holiday will take place on June 21 and 22, making it a great opportunity to snag a new laptop, whether it’s for school, work, or even gaming.

Last year, we saw deals on laptops from Apple, Lenovo, and others as well as Google’s Pixelbook Go and Razer’s Blade 15 gaming laptop. It’s not Prime Day yet, but a couple of our top-rated laptops, like the M1 MacBook Air and Dell XPS 13, are already on sale ahead of the event.

See below for everything you need to know about shopping for a new laptop on Amazon Prime Day 2021. And learn more about how Insider Reviews vets deals and tests products.

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Best early Amazon Prime Day laptop deals

It’s not Prime Day just yet, but Amazon, Best Buy, and Walmart are already offering a few notable discounts on laptops. For a general-purpose laptop, we recommend a notebook with an Intel Core i3 or i5 processor, at least 8GB of RAM, and 128GB or 256GB of storage.

Many of these laptops will have integrated graphics, which share memory with the CPU rather than having their own dedicated graphics processing unit (GPU). Dedicated graphics aren’t a must if you’re mostly using your laptop for tasks like word processing, managing spreadsheets, and browsing the web, but video editors and gamers will want a standalone GPU.

Chromebooks often come with less storage and memory and lower-end processors since they rely so heavily on the cloud.

XPS 13 Touch Laptop (medium, Preferred: Amazon)Surface Laptop 3 (15-inch, 128GB) (medium, Preferred: Best Buy)Surface Laptop Go (medium, Preferred: Best Buy)

Top early Amazon Prime Day MacBook deals

Last Prime Day, we saw discounts on the early 2020 MacBook Air. This year, we’re hoping to see bigger discounts on the newer MacBook Air and Macbook Pro models that run on Apple’s more powerful M1 processor. The MacBook Air is our favorite MacBook since it shares many qualities with the MacBook Pro at a lower price.

The MacBook Pro is already on sale for $149 off on Amazon, while the M1-powered MacBook Air is available for $100 off with an automatic coupon at checkout.

MacBook Pro (M1, 13-inch, 8GB RAM, 256GB) (medium, Preferred: Amazon)New MacBook Air (M1) (medium, Preferred: Amazon)

Get a similar deal from other competing sales:

Best early Amazon Prime Day Chromebook deals

Chromebooks are already known for their affordability, and they’re usually available for even less on Prime Day. Our favorite Chromebook, the Pixelbook Go, was available at a discount last year, as well as Chromebooks from HP and Lenovo. Those who just want a basic laptop for using the Internet and Google’s services should keep an eye out on Prime Day.

Chromebook Spin 713 (medium, Preferred: Best Buy)Chromebook Flip C434 (medium, Preferred: Amazon)

Top early Amazon Prime Day gaming laptop deals

Gaming laptops are almost always more expensive than regular laptops, which is why you should always try to find them at a discount when possible. Our favorite gaming laptop, the Razer Blade 15, was on sale last Prime Day, alongside other gaming laptops from MSI and Asus. We’ll be looking out for similar deals this year.

Amazon is already touting deals on the Razer Blade 15 Advanced on its early deals page. But these discounts aren’t very significant and only amount to about $35 off the regular price, so we’d recommend waiting to see if better deals surface.

Area-51m (medium, Preferred: Amazon)

Frequently asked questions

What day is Amazon Prime Day 2021?

Amazon Prime Day 2021 will take place on June 21 and June 22. Deals change throughout the day and span the gamut in terms of categories. We usually see Prime Day deals on everything from tech gadgets and electronics to home appliances, beauty, and apparel. Amazon says it will be offering more than 2 million deals this Prime Day.

Although Amazon Prime Day doesn’t officially start until June 21, the online retailer is already offering early deals on products across its tech, kitchen, home improvement, pets, and books categories among others. There are also early discounts on Amazon products and services such as Audible, Fire TVs, Amazon Music, and Prime Gaming.

Will there be another Prime Day?

Amazon Prime Day is a two-day event that takes place on June 21 and June 22. Amazon hasn’t discussed any plans for future Prime Day events, but it’s held the shopping holiday every year since 2015. Prime Day usually takes place in July, with 2020 being the exception when it occurred in October.

Do I need to be a Prime member to get Prime Day deals?

Yes, to access Prime Day deals you must subscribe to Amazon Prime, which costs $119 per year or $13 a month. Not only does Prime allow for access to Prime Day deals and faster shipping, but it also comes with a bunch of other perks like Amazon Prime Video and Amazon Prime Music.

How to choose a laptop on Prime Day

The most important aspects to consider when shopping for a new laptop are the operating system (OS), the laptop’s specifications, and its size.

Apple device owners usually prefer MacBooks since they run on the macOS operating system, which integrates nicely with the iPhone and has an interface that’s similar to iOS. But those who want the most choice and versatility in a desktop operating system usually go with Windows. Chromebooks, meanwhile, are best for those who use Google services frequently and handle most of their tasks online.

The processor (CPU), memory (RAM), and internal storage are the most important specifications to pay attention to if you’re looking for a general purpose computer. But multimedia editors and gamers will want to make sure their laptop has enough graphics processing power, too.

And finally, size is important when choosing the right laptop. If portability is your main priority, you’ll want to look at laptops with a 13-inch screen. But if you’re planning to primarily keep your laptop in your home office and use it for watching movies when you’re not working, you will probably be happier with a 15 or 16-inch laptop.

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The best Amazon Prime Day 2021 kitchen deals, from Instant Pots to Anova sous vide machines

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Amazon Prime Day 2021 Best Kitchen Deals Amazon Prime day 2x1

Amazon Prime Day 2021, which runs from midnight PDT on June 21 through June 22, is quickly approaching, and with it are many discounts on cookware, countertop appliances, and kitchen essentials. Early deals have started dropping, and we are updating this post regularly with the best kitchen deals available.

Competing retailers like Walmart, Best Buy, and Target have also announced they will offer steep discounts or price matching to coincide with Prime Day, so there will be plenty of opportunities to snag a bargain, even if you aren’t a Prime member. We’ll be here in the lead-up to Prime Day, helping you shop the best kitchen and cookware discounts online.

While Amazon hasn’t released much information about what kitchen deals to expect, we’ve been covering the event for years and typically see sales on hot-button items like Le Creuset cookware, Instant Pot multicookers, and Nespresso machines. Some deals are already live – we’re showing you the best early deals below.

Early Prime Day kitchen deals happening now

Here are the best kitchen deals from Amazon you can shop now. We’ll be updating this list as more deals become available.

Foodi Deluxe XL Cooker & Air Fryer (medium, Preferred: Amazon)Duo Plus 6-Quart (medium, Preferred: Amazon)MilkBoss Milk Frother (small)Air Frying Lid, 6 Quarts (small)Deluxe Electric Air Fryer (DFAF455GBAQ01) (small)Smart Cooker (small)Precision Cooker Nano (small)All Metal Sous Vide Precision Cooker Pro (medium, Preferred: Amazon)

What kitchen deals should I expect?

Amazon recently teased that SodaStream Fizzi Sparkling Water Maker bundles, Stasher reusable storage bags, and Dash immersion hand blenders will be on sale, in addition to 40% off AmazonBasics kitchen products.

There should also be top deals on Cuisinart, Instant Pot, Le Creuset, and Nespresso, among other kitchen tools and small appliances.

What’s the best Instant Pot to buy?

We tested 10 Instant Pots and electric pressure cookers and found the Crock-Pot Express Crock XL Multicooker to be the best, based on ease of setup, cooking, and cleanup. For a budget option, the Instant Pot DUO is comparable, while the Chef iQ Smart Cooker is another great option for modern, smart features.

If you’re interested in getting the most multi-use appliance you can, we really love the Instant Pot Duo Crisp, which was not only named a pick in our guide to the best Instant Pots and electric pressure cookers, but also our guides to the best sous vide machines and the best air fryers.

What’s the best Nespresso machine to buy?

For at-home, cafe-style coffee, you can’t go wrong with Nespresso. The Nespresso Pixie by Breville is our favorite coffee and espresso pod machine and was also named a pick in our comprehensive guide to the best espresso machine.

For a machine that comes with a separate milk frother and pod sampler, the Nespresso VertuoPlus Coffee and Espresso Machine is perfect for whipped-up brews.

What are the best Le Creuset products to buy?

Le Creuset is a leading kitchen brand, namely for its enameled cast iron cookware and Dutch ovens (which we love). Some products to watch out for this Amazon Prime Day include its classic mugs, kettle, frying pan, and casserole dish.

Other Amazon Prime Day FAQs

What is Amazon Prime Day?

Amazon Prime Day is a perk exclusively for Prime members, so we suggest signing up for a free 30-day trial if you’re looking to shop.

When is Prime Day?

This year, Prime Day 2021 runs from June 21 to June 22. The savings will kick off at midnight PDT on the 21st. Be sure to sign up for Amazon Prime to take advantage of the big savings.

Though Prime Day began as a one-day event, it has been extended to a two-day sale in recent years. And, to help you score the best deals the internet has to offer, we’ll also be covering competitor sales, like Target’s and Walmart’s.

Do I have to be a Prime member?

Yes, you have to be a Prime member to qualify for the event. Be sure to sign up below for your 30-day free trial.

Prime 30-Day Free Trial (small)

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Amazon is investigating allegations of gender bias in its Prime team after Insider reporting

Whole Foods Prime Amazon bags

Amazon has opened an investigation into its Prime team in the wake of internal complaints about gender bias and a hostile workplace culture for women.

The probe, which coincided with Insider’s reporting last week, suggests Amazon is taking the allegations seriously. The company’s Employee Relations Central Investigations unit told one of the Prime employees who filed a complaint that it was taking ownership of the case, according to an email seen by Insider. The team has asked the person to provide additional information about the issue.

“We appreciate you reporting these concerns and take them seriously,” the email said. “Your concerns will be investigated as appropriate.” An Amazon spokesperson didn’t respond to a request for comment.

Last week, Insider reported on what some employees said was a culture of aggressive male-dominated leadership within Amazon’s Prime unit. Current and former employees described meetings where male leaders used aggressive language toward women. They also said women received fewer promotions than men, and recent internal company data showed only four out of a total of 41 senior leaders under Jamil Ghani, the vice president of Prime, are women.

When contacted earlier this month for comment, an Amazon spokesperson said the allegations did not reflect the culture of Amazon or the Prime team.

“We have worked hard to foster a diverse, equitable and inclusive culture in which all employees feel supported and successful within the Prime organization,” the spokesperson said, adding that the group aimed to double the number of women in leadership roles in 2021.

The allegations are the latest in a series of public accusations about Amazon’s workplace culture.

In May, five current and former female employees sued Amazon, alleging “abusive mistreatment by primarily white male managers.” In February, Charlotte Newman, a Black Amazon manager, filed a lawsuit alleging gender discrimination and sexual harassment. And last year, a high-profile female engineer called on the company to fix what she said was a “harassment culture,” Insider previously reported.

An Amazon spokesperson said the company investigated the cases, found no evidence to support the allegations, and didn’t tolerate discrimination or harassment.

You can read Insider’s original story here.

Do you work at Amazon? Contact reporter Eugene Kim via encrypted messaging apps Signal/Telegram (+1-650-942-3061) or email (ekim@businessinsider.com).

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