We visited the community living in the shadow of an Amazon warehouse in Mexico, and asked residents what they thought of their new neighbor

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

  • Amazon’s newest fulfillment center in Mexico sits directly adjacent to an impoverished community of makeshift homes.
  • Locals in the community told Insider what they think of having the e-retailer as their new neighbor.
  • One said that Amazon’s presence was good as long as it created jobs and didn’t destroy the town.
  • See more stories on Insider’s business page.
Amazon is celebrating the opening of a new fulfillment center in Tijuana, Mexico that it says will give the city better access to one-day deliveries and create 250 jobs.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

The warehouse stands next to a makeshift community of shanty homes, constructed of wood, cardboard, and tarps. Photos illustrating the contrast between the facility and the neighboring homes were shared widely online.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Insider’s Katie Canales detailed how the photos of Amazon’s Tijuana warehouse went viral.

Social media users were quick to condemn the photos as “dystopian.” Amazon, for its part, is touting the jobs and investments it will add to the region. A Tijuana city press release said roughly $21 million was invested in the warehouse.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Impoverished communities like Nueva Esperanza are a common sight in Mexico but this one now sits in the shadow of a 344,000-square-foot Amazon facility, and the contrast is stark.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Insider hired an interpreter and crossed the border into Mexico to get a closer look at Nueva Esperanza. Here’s what we found.

San Ysidro Border Crossing - California/Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

We first spotted the fulfillment center on the flight to Tijuana. It was impossible to miss the blue and gray building from the air as it was among the largest in its industrial park.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

While locating Amazon from the air was easy, finding it on a map was difficult. This industrial park is so new that it doesn’t even appear on Goggle Maps’ satellite view.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Luckily, it wasn’t hard to find as we approached the Nueva Esperanza neighborhood. As it turned out, the facility was as easy to spot from the road as it was from the air.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

It was just a 15-minute car ride from the San Ysidro Port of Entry, the largest border crossing in the world, and the facility is just a few miles from the border itself.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

The border fence is visible from the highway that serves as the main artery to the zone.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Our first stop was the main gates to the industrial zone, where two local businesses said they have seen their customer base grow significantly in the past few weeks.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Oscar Orduña Paz works for Billieria el Prime, a food stand selling birria that was packing up from the lunch rush as we arrived. He estimated that as many as 50 Amazon workers visit the business daily given its proximity to the industrial zone’s gates.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

“It’s a benefit not only for us but for the people because they get jobs,” Orduña Paz told Insider.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Another small business, located on the opposite side of the industrial park gate, also says it has benefitted from Amazon’s presence and the growth of the community.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Lourdes Velazquez Toledo told Insider that she has seen an increase in customers since Amazon has moved in.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

We then traveled the long dirt road that serves as the border between the industrial zone and the neighboring community.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Along the road are makeshift homes and businesses. Some locals have said they fear these homes could be torn down because of Amazon’s presence.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

“We are here because we need a place to live,” resident María Mendoza told the LA Times. “We just don’t want this to work against us.”

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Source: LA Times

“We are in constant communication with the local government to find a way to generate a positive impact in the community,” an Amazon spokesperson told Insider when asked about the community’s concerns.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

“At Amazon, we are committed to the development of Mexico and the communities in which we operate, benefiting thousands of Mexican families, through the generation of direct and indirect jobs,” the company said.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

The neighborhood lacked basic roadway and sidewalk infrastructure.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

But what was once a blank spot on Tijuana’s map is now a hotspot of development. Its popularity can be partly attributed to its central geographic location.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Its proximity to Tijuana’s logistics hubs was evidenced by the low-flying planes overhead making their approach to Tijuana International Airport, as we did the day prior.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Amazon’s facility loomed larger as we made our way to what appeared to be the main intersection of the community.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

The Amazon logo is instantly recognizable as it peers over the town.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

A convenience store in what appeared to be the center of town had a wide selection of goods, including cold Coca-Cola and snacks.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Homes in the town were pieced together by a mixture of materials, ranging from wood and cardboard to tarps.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Some children were playing out in the roadways alongside what appeared to be stray dogs. Residents said journalists had visited the town recently in the wake of Amazon’s debut.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

A married couple who spoke to Insider from inside their gated yard told Insider that the media attention had surprised them. Amazon was the only business in the industrial zone that seemed to be of any interest to the media, they said.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

“It’s good for the community because it brings jobs,” local resident Rosano Ochoa Builon said. “The factory is welcome.” Her husband said he was planning to apply to work at Amazon.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Few of the residents interviewed said they directly knew someone employed by Amazon, however.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Another resident, Henry Aworra Hernandez, told Insider he was planning to apply to Amazon.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

For Hernandez, an Amazon job would be the perfect combination of convenience and prestige, giving him a well-paying job without having to travel too far from home, he said. The commute would be as easy as walking down the dirt road to the main gate, and then over to the facility.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

We later found Hernandez collecting recyclable cans that he speculated were from the Amazon facility, in a small landfill along the facility’s brick border wall. He said he can collect around 67 Mexican pesos per kilo of cans.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Other residents are hoping Amazon will help them secure basic services for their town. “We want water and electricity, but we’d be more grateful … if they helped us with crime. … The police never come here,” resident Álvaro Gómez told Mexico News Daily.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Source: Mexico News Daily

“We’re aware that we live in an irregular settlement but half of us pay property tax,” Gómez said.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Source: Mexico News Daily

“If Amazon wants to get rid of these houses, Amazon has the money to relocate these people,” Trinidad Adel Calles Zazueta, a passerby near the warehouse, told Insider.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

More businesses may be looking to call this part of Tijuana home. We spotted other buildings under construction during our visit.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

Whether or not they get the same attention as Amazon remains to be seen.

Amazon fulfillment center Tijuana, Mexico
Visiting the community of Nueva Esperanza in Tijuana, Mexico next to Amazon’s new fulfillment center.

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6 Amazon employees reveal what’s driving people to quit, as the company reportedly worries it’s burning through workers so fast that it could run out of people to employ

Amazon fulfillment center, Staten Island
An Amazon fulfillment center employee in Staten Island, NY.

  • Amazon burns through hourly employees so quickly that execs worry about running out of people, the NYT reports.
  • Insider spoke to 6 current and former Amazon employees who explained why they think turnover is high.
  • They all cited similar issues, including surveillance, the monotonous nature of the work, and burnout.
  • Visit the Business section of Insider for more stories.

Amazon has been hiring hundreds of thousands of workers for roles in its warehouses, which it calls fulfillment centers, but those employees have been quitting almost as fast as they can be hired, according to a recent report from The New York Times.

Many of the over 350,000 workers Amazon hired from July to October stayed with the company “just days or weeks,” the report said.

An Amazon warehouse employee in Michigan told Insider that “almost everybody I know [at Amazon] is looking for another job.”

Insider spoke with half a dozen current and former Amazon employees across the country who work in a variety of fulfillment center roles about why they think the company has such high attrition rates. They all cited similar issues: The monotonous nature of the work, the surveillance of their productivity, and rapid burnout. Though they requested to remain anonymous, Insider confirmed their identities and verified their employment records.

“I lasted longer than anybody else in my group that had started” at the same time, a former seasonal employee in Washington, who worked at a fulfillment center from September to October 2020, told Insider. “The entire group of people that I was hired with did not make it two weeks. I was literally the only one [of 23 people].”

Specifically, the current and former employees pointed to entry-level warehouse jobs as most ripe for turnover, including “pickers” – the people who pick items for orders, pack those orders into boxes, and get those boxes loaded into trucks.

“It’s super tedious, and no one wants to do it,” the employee in Michigan said.

Amazon fulfillment center, Staten Island
An Amazon fulfillment center employee in Staten Island, NY.

“As a picker, they want you to pick 4,000 items a shift … and you’re stuck at one station for 10 hours with two 30-minute breaks,” they said. “You’re sore at first, and you think it’s okay. Imagine working here four days a week, you’re doing that same thing over and over again: Picking 4,000 items. It wears out.”

Amazon employees also cited the company’s notoriously dogged approach to efficiency, in which the company uses technology to track workers’ productivity and timeliness. Being just five minutes late to clocking in results in a write-up from management, several employees said.

“You’re constantly trying to defend your employment,” a former Amazon employee in California told Insider.

Prior to the pandemic, hourly employees had a turnover rate of about 3% weekly, or roughly 150% annually, data reviewed by The Times indicated. That reportedly led some Amazon executives to worry about running out of hirable employees in the US.

An Amazon representative told the Times, “Attrition is only one data point, which when used alone lacks important context.” The company did not respond to Insider’s request for comment.

Amazon went on an extended hiring spree in 2020 as it attempted to keep up with a massive spike in demand during coronavirus lockdowns. As Americans increasingly turned to Amazon for things like toiletries and groceries, the company repeatedly touted major hiring pushes.

In May 2021, Amazon started offering $1,000 signing bonuses to new employees.

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Amazon burns through workers so quickly that executives are worried they’ll run out of people to employ, according to new report

Amazon fulfillment center
Inside an Amazon warehouse.

Amazon has been hiring hundreds of thousands of workers for roles in its warehouses, which it calls “fulfillment centers,” but those employees have been quitting almost as fast as they can be hired, according to a huge new report from The New York Times.

Of the over 350,000 new workers it hired between July and October 2020, the report said, many only stayed with the company “just days or weeks.”

Hourly employees had a turnover rate of approximately 150% every year, data reviewed by the Times demonstrated, reportedly leading some Amazon executives to worry about running out of hirable employees in the US.

Amazon went on an extended hiring spree throughout 2020 as it attempted to keep up with a massive spike in demand during coronavirus lockdowns. As Americans increasingly turned to Amazon for everything from toiletries to groceries, the company repeatedly touted major hiring pushes.

By May 2021, Amazon was even offering $1,000 signing bonuses to new employees – partially a symptom of hiring issues employers are facing in a variety of industries, but potentially also a result of Amazon’s remarkably high turnover rate.

One former Amazon manager who oversaw human resources efforts focused on warehouse workers compared the situation with worker churn at Amazon warehouses to the ongoing use of fossil fuels. “We keep using them, even though we know we’re slowly cooking ourselves,” he told the Times.

Amazon representatives didn’t respond to a request for comment as of publishing.

Got a tip? Contact Insider senior correspondent Ben Gilbert via email (bgilbert@insider.com), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.

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A leaked Amazon document reveals what its army of warehouse workers are and aren’t allowed to say on social media

Amazon warehouse staff
  • Amazon’s army of warehouse employees trained to defend the company on Twitter is at it again.
  • The employee accounts follow a standard format, and tend to resurface amid negative press coverage.
  • A newly leaked Amazon document reveals what the workers are and aren’t allowed to discuss.
  • Visit the Business section of Insider for more stories.

Amazon’s army of warehouse workers paid to be on Twitter is notorious for showing up in conversations with the intent of defending Amazon.

The workers are also notorious for having eerily robotic speech patterns.

“I can assure you that I’m a real account,” a recent response from one such worker said. “I’m part of a program that lets me come on here & have conversations about what working for Amazon has been like for me. I’d like to know why you feel we are treated/paid bad. I’ve been so happy here & the pay/benefits are great.”

There’s a good reason for those speech patterns, according to a leaked Amazon document obtained by The Intercept. Amazon has a set of guidelines for what those employees can and cannot say, and even offers examples of how to respond.

First and foremost is that “FCAs,” or “Fulfillment Center Ambassadors,” cannot respond to anything regarding unionization, according to the document.

That’s particularly notable given this week’s unionization vote at an Amazon fulfillment center in Bessemer, Alabama. If it passes, it would be the first major union of Amazon workers.

Additionally, they can’t respond to direct media requests without approval from Amazon’s public relations department. They are also barred from responding to “compound” criticisms, or a tweet that also contains a topic that Amazon PR has not approved the FCAs to comment on.

The document offers an example of a tweet that FCAs should not respond to based on such criteria: “@Amazon why are you still advertising on breitbart?! Between that and barely paying your employees, I’m ready to quit shopping with you,” the example said.

Similarly enlightening, the document offers a variety of examples of the type of social media posts that FC Ambassadors should interact with – and the kind of responses the company finds appropriate.

The first example directly addresses the years-long reports from Amazon workers that they have to pee in bottles during shifts to save time: “Example: ‘Daily Sun: Amazon employees forced to urinate in bottles during their shift’.”

Amazon driver thumb pee bottle
An Amazon driver shared this photo with Insider of a bottle of pee inside a delivery van last week.

The example response in the document reads almost exactly like some of the responses from FC Ambassadors.

“No, that’s not right,” the example says. “I worked in an Amazon FC for over four years and never saw anyone urinate in a bottle. There are easily accessible bathrooms in every one of our buildings I’ve ever been in.”

Amazon’s FC Ambassador program isn’t new.

Back in 2018, Amazon admitted to paying a small army of employees to tweet positive things about the company. The document obtained by The Intercept is from 2018, when the program was formed under the code name “Veritas” (Latin for “truth).

It established the foundation of the program, and its purpose: “To address speculation and false assertions in social media and online forums about the quality of the FC associate experience, we are creating a new social team staffed with active, tenured FC employees, who will be empowered to respond in polite – but blunt – ways to every untruth,” the document says.

FC Ambassadors are paid the same hourly rate they get for their warehouse work, Amazon says, and it’s an “entirely voluntary” program.

Since the program started in 2018, a variety of accounts originally associated with it have been deactivated. And in the last few weeks, a handful of new FC accounts have sprung up as reports surfaced once again of employees having to urinate in bottles to preserve work time. The vast majority of FC Ambassador replies on social media specifically address these reports.

When reached for comment, Amazon spokesperson Lisa Levandowski said: “FC Ambassadors are employees who work in our fulfillment centers and choose to share their personal experience – the FC ambassador program helps show what it’s actually like inside our fulfillment centers, along with the public tours we provide. We encourage anyone who wants to see for themselves to sign up for a tour at www.amazonfctours.com.”

Got a tip? Contact Insider senior correspondent Ben Gilbert via email (bgilbert@insider.com), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.

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Amazon is sending employees into the trenches on Twitter as it battles its first union vote and reports about workers peeing in bottles

amazon warehouse
  • Amazon’s paid army of employee Twitter users is at it again, this time criticizing unionization.
  • The employee accounts follow a standard format, and popped up previously amid negative press coverage.
  • A major union drive and reports of delivery drivers peeing in bottles are the primary target.
  • Visit the Business section of Insider for more stories.

As new reports surface of Amazon warehouse and delivery staff still having to pee in bottlesor, in some cases, defecate in bags – the company’s employee-powered Twitter army has resurfaced.

“So glad to be on Twitter! Feel free to ask my anything about my experiences as a member of the Amazon family, I’m an open book!” an account tied to an employee named Darla tweeted last week. The account, like several others reviewed by Insider, was started in March 2021.

Back in 2018, Amazon admitted to paying a small army of employees to tweet positive things about the company.

The move was in response to the first revelations that some Amazon warehouse and delivery staff were peeing in bottles to save time due to the demands of their job. The employees paid by Amazon were easy to identify, as they all shared the same “Amazon FC” naming convention on their profiles (FC for “fulfillment center,” the name of Amazon’s shipping warehouses).

After Darla’s cheerful intro written in late March, the second tweet on the account reflects the grim reality of being an Amazon FC ambassador. “One thing that’s become obvious to me in my short time on Twitter is how willing people are to shout down and be cruel to a fellow member of the working class who disagrees with them, even when they think that person is ‘brainwashed.’ The cruelty I’ve had directed at me!!!” she tweeted.

Darla’s only other tweets reflect her anti-union position – a tweet that was published the same day that employees of an Amazon fulfillment center were scheduled to vote on the company’s first major union.

“What bothers me most about unions is there’s no ability to opt out of dues!” she said on Monday. “As a single mother with two boys I’m barely scraping by as it is, and now unions want to come to Amazon and make pay them a piece of my salary. No thanks!”

Several other Amazon FC ambassadors kept their main tweets to a minimum, choosing instead to reply to ongoing Twitter threads about working at the company. The majority of those responses are specifically regarding bathroom breaks, per the reports of employees peeing in bottles.

Amazon driver thumb pee bottle
An Amazon driver shared this photo with Insider of a bottle of pee inside a delivery van.

“My [fulfillment center] lets me to take (2) 20min breaks and (1) 30min lunch. On overtime days, we get three 20min breaks, which is also pretty nice as well,” one such response from an employee identified at Gary reads. “Before the pandemic, our breaks used to be only 15min. Being an essential worker is dignifying for me.”

Another such response to a thread, from an employee named Yola, also addresses the repeated reports of employees peeing in bottles to save work time.

“Although the facility is big, there are numerous bathrooms to use,” she wrote on March 28. “My building has 12. Each bathroom can have 3-6 toilets. That’ plenty. Plus with 20-30 [minute] breaks that’s more than enough time.”

Like Gary and Darla, Yola’s account was also started in March 2021 and didn’t become active until late in the month – just as Amazon began publicly pushing back on unionization at its Bessemer, Alabama fulfillment center and reports of workers peeing in bottles resurfaced once again.

A Twitter account run by the company, Amazon News, recently got into public arguments with several politicians. Sens. Elizabeth Warren and Bernie Sanders, as well as Reps. Alexandria Ocasio-Cortez and Mark Pocan, have all gotten into public spats with the account.

The tone of the account became combative enough that an Amazon engineer reportedly flagged the tweets as potentially suspicious behavior.

And Amazon consumer chief Dave Clark also got involved in those public spats, even going after Sen. Sanders’ record directly. “I often say we are the Bernie Sanders of employers,” he said, “but that’s not quite right because we actually deliver a progressive workplace for our constituents: a $15 minimum wage, health care from day one, career progression, and a safe and inclusive work environment.”

According to a report from Vox, Amazon cofounder and CEO Jeff Bezos specifically directed executives to push back harder on critics of the company. Amazon representatives did not respond to a request for comment as of publishing.

Got a tip? Contact Insider senior correspondent Ben Gilbert via email (bgilbert@insider.com), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.

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