These 15 affordable skincare brands prove you don’t have to pay luxury prices for products that work

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Cocokind Sake Body Lotion
Cocokind Sake Body Lotion ($16) is rich in enzymes that strengthen the skin barrier.

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Skincare, with its never-ending carousel of options and well-funded marketing campaigns, can be confusing and expensive to shop. It’s no great secret that certain clinical heavy-hitters work, and while sometimes it’s worth it to splurge on beauty products, it doesn’t automatically mean you’re buying a better product.

Without expert recommendations or the time and funds to do all the field-testing on your own, it’s tempting to just trust whatever is priciest because, hey, if it’s this expensive, it must be good, right? But, there are plenty of skincare brands that perform as well or better than luxury products, at a fraction of the cost.

Thankfully, most of what the Insider Reviews team does is test new products for their quality and value. To cherry-pick a few affordable basics that are definitely worth your time, find our favorite affordable skincare brands below.

Below are 15 affordable skincare brands you should know about:

Cocokind

Chlorophyll Mask

Price range: $4-$40

Where to buy it: TargetCocokind

Cocokind makes skincare fun with its superfood-infused beauty line. Each product is certified organic and doesn’t feature a long scroll of ingredients.

We love the matcha moisture stick for on-the-go hydration and the chlorophyll mask for deep cleansing. But, you can’t go wrong with any of its natural formulas. 

Mymatcha All-Over Moisture Stick (small)Chlorophyll Mask (small)Sake Body Lotion (small)

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Neutrogena

Neutrogena HydroBoost Cream

Price range: $3-$40

Where to buy it: Ulta, Target, Walmart

Trusty drugstore staple Neutrogena has leveled up its skincare in recent years, premiering plenty of affordable new options with holy grail ingredients like hyaluronic acid. With skincare more accessible than ever, you can pile on face creams guilt-free and restock again and again. 

Style and beauty reviews fellow Katie Decker-Jacoby stands by the Neutrogena Hydro Boost Gel-Cream with Hyaluronic Acid for Extra-Dry Skin year-round for its lightweight gel-cream consistency. She also keeps the Norwegian Formula Hand Cream within reach for its long-lasting hydration. “I have yet to find a hand cream that compares,” she said.

What we recommend:

Hydro Boost Gel Moisturizer (small)Body Clear Acne Body Scrub With Salicylic Acid (small)Sheer Zinc Sunscreen Face Lotion (small)

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The Ordinary

the ordinary hyalouronic acid serum

Price range: $6-$29

Where to buy it: Ulta, Sephora

The Ordinary is a well-loved, affordable skincare brand known for “clinical formulations with integrity.” In other words, it uses familiar, effective clinical technologies with transparent communication and pricing. The Ordinary’s Glycolic Acid 7% Toning Solution is one of its most popular products for its gentle exfoliation that delivers brightness and clarity.

Glycolic Acid 7% Toning Solution (small)Hyaluronic Acid 2% + B5 (small)AHA 30% + BHA 2% Peeling Solution (small)

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Maelove

Maelove NIA 10 Serum

Price range: $19-$75

Where to buy it: Maelove

Maelove is a relatively new skincare founded by MIT graduates. Eschewing the marketing schemes that make luxury $300 lotions the norm and skincare confusing and expensive, Maelove makes simple, effective skincare products for all skin types in the same high-end cosmetics labs that luxury brands use.

Its cult-favorite $28 vitamin C serum (which consumers have pointed out is very similar to SkinCeuticals’ $166 version) put the company on the map, and is prone to frequent sellouts.

Right now, get 10% off any purchase of two products or more with the discount code “TEN” at checkout.

Glow Maker Vitamin C Serum (small)NIA 10 Calming Serum (small)Night Renewer (small)

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Simple

Simple Micellar Water

Price range: $5-$13

Where to buy it: Target, Walmart

It’s all in the name: Simple is the skincare brand to know if you’d like affordable, simplistic products that won’t irritate sensitive skin. As Insider Reviews executive editor Sally Kaplan wrote, “Of all the expensive makeup removers and cleansing waters I’ve tried, this drugstore version is the one I tell everyone about.”

Micellar Cleansing Water (small)Foaming Facial Cleanser (small)Replenishing Rich Moisturizer (small)

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Hero Cosmetics

Mighty Patch
Left: Mighty Patch Original. Right: Invisible+ Mighty Patch.

Price range: $12-$18

Where to buy it: Amazon, Hero Cosmetics

Hero Cosmetics makes Hydrocolloid patches to draw pus from pimples, resulting in noticeably smaller and less inflamed blemishes overnight. The treatment was originally used to treat wounds, but it’s gained popularity lately as an answer to acne.

Here’s how it works: Place a sticker on top of a blemish and remove it after a few hours or overnight wear. In a nutshell, it’s an overnight miracle product. Multiple Insider Reviews reporters credit the Mighty Patch with being the only quick fix worth its money — and one we earnestly wish had existed years before.

Mighty Patch Original (36-count) (small)Might Patch Invisible+ (39-pack) (small)

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Aztec Secret

Aztec Amazon clay mask

Price range: $8-$15

Where to buy it: Amazon, Target

Aztec Secret really only sells one product, but we would be remiss not to include the phenomenon of the Indian Healing Clay Mask in an affordable skincare list. The Aztec Clay Mask basically acts like a vacuum for your pores in the five to 20 minutes it’s on. The 100% natural calcium bentonite clay draws out all the impurities deep in your skin for what has been called ‘the world’s most powerful facial’ — and it’s helping to combat serious acne. The mask has been championed everywhere from Sephora beauty blogs to the review section on Amazon (which has over 37,000 five-star ratings).

Indian Healing Clay Mask (small)

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Cerave

cerave

Price range: $4-$28

Where to buy it: Target, Amazon, Walmart

Developed by dermatologists, CeraVe is another excellent standardized skincare system. The hero ingredients in every one of the brand’s products are ceramides, which help restore the skin’s barrier, making it soft and moisturized and helping your body protect itself against irritation and air pollution.

Acne Foaming Cream Cleanser (small)Daily Moisturizing Lotion (small)Skin Renewing Night Cream (small)

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Cetaphil

Cetaphil Cleanser

Price range: $5-$17

Where to buy it: Amazon, Target, Walmart

Cetaphil is a favorite brand among our minimalist colleagues and many of the dermatologists we confer with for articles. The brand specializes in simple, universal formulas — and they work well. 

We love the brand’s Moisturizing Cream and Gentle Foaming Facial Cleanser. Story producer Emily Hein has said the Gentle Foaming Cleanser strikes the perfect balance between combating the oil on her forehead without drying out the rest of her sensitive, acne-prone combination skin. 

Moisturizing Cream (small)Gentle Cleansing Bar (small)Pro Oil Removing Face Wash (small)

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Aveeno

Aveeno Body Lotion

Price range: $3-$25

Where to buy it: Amazon, Target, Walmart, Ulta 

In our experience, Aveeno makes one of the best affordable moisturizers: the Positively Radiant Daily Moisturizer. It’s lightweight, packed with nutrients, and an accessible (though not extremely cheap) price. We’ve found that our skin just sort of soaks this formula up and, afterward, we’ve got a noticeable “glow” for the day. It’s not greasy, either, and hasn’t clogged our pores. 

Positively Radiant Daily Moisturizer (small)Stress Relief Moisturizing Body Lotion (small)
Mario Badescu

mario badescu facial sprays, PC ellen hoffman

Price range: $6-$45

Where to buy it: Amazon, Sephora, and Urban Outfitters

Mario Badescu is the brand behind the popular acne spot drying lotion that everyone from beauty editors to supermodels like Bella Hadid and Kylie Jenner swear by. Badescu products have a potent combination of the usual scientific suspects as well as botanicals. It’s best known for the Drying Lotion and a trio of facial misting sprays.

Facial Spray with Aloe, Herbs, and Rosewater (small)Drying Lotion (small)Glycolic Acid Toner (small)

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Farmacy

farmacy skincare products

Price range: $6-$68

Where to buy it: Sephora, Amazon

Farmacy makes affordable farm-to-face skincare that combines great natural ingredients with scientific advancements. Their cult-favorite Green Defense daily SPF uses zinc oxide and titanium dioxide to protect skin from the sun, while the antioxidants in the echinacea give skin a boost. According to Insider Reviews deputy editor Malarie Gokey, “the addition of marigold extract seems to help calm my skin and prevent redness or inflammation. The sunscreen isn’t oily, thick, or sticky, and it blends in well, too.”

Green Clean Makeup Removing Cleansing Balm (small)Honey Potion Renewing Antioxidant Hydration Mask (small)Green Defense Mineral Sunscreen (small)

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No B.S.

No B.S.

Price range: $18-$50

Where to buy it: Amazon, Macy’s

No B.S. is a plant-based skincare brand that blends scientific heavy hitters with natural ingredients to make for simple, hype- and fad-resistant skin care that just works. Everything is free from fillers like parabens, sulfates, synthetic fragrances, or phthalates. 

Retinol Night Cream (small)

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Brickell Men’s Products

Brickell Men's Products

Price range: $20-$57

Where to buy it: Amazon, Birchbox

After finding their own options lacking, Josh Meyer and Matt Bolduc founded Brickell Men’s Products to introduce a premium men’s skincare line that uses natural and organic ingredients. The products are almost all standouts, but Insider Reviews reporter Amir Ismael especially calls out the Purifying Charcoal Face Wash: “It uses all-natural ingredients like charcoal, peppermint, and eucalyptus. I’m able to deep-clean my pores and get a refreshing and invigorating sensation without using harsh chemicals on my skin.”

Purifying Charcoal Face Wash (small)

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Acure

Acure Brightening Facial Scrub

Price range: $9-$17

Where to buy it: Amazon

Acure is making a name for itself as the 100% vegan and “0% pretentious” brand for skin, hair, and body products. You won’t find any parabens, sulfates, mineral oils, petrolatum, silicones, or animal testing — and the Brightening Facial Scrub, which works on all skin types and uses a chlorella growth factor to stimulate new cell growth, has over 1,500 five-star reviews on Amazon. 

Brightening Facial Scrub (small)

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