How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Mark Read WPP Toby Melville Reuters.JPG

Here’s how major ad agencies like WPP and Omnicom are planning a return to the office

Read the story.


Sadoun Cannes.JPG

Publicis is signing on to The Trade Desk’s alternative to cookie-based ad targeting

Read the story.


David Bentley, CEO of Porter Novelli
David Bentley, CEO of Porter Novelli

Porter Novelli’s CEO lays out his plan to revive the PR firm after office closures and years of decline

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Burger King’s CMO resigns

Hi and welcome to Insider Advertising for April 2. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Fernando Machado   Burger King

Burger King’s top marketer Fernando Machado just resigned

Read the story.


Spotify employees, spotify office
Spotify’s new work-from-anywhere program will promote flexibility and diversity, executives told Insider.

Spotify’s latest acquisition could make it a one-stop shop for podcast production, analysts say

Read the story.


Harry's

Harry’s doubles down on growth with $155M in new funding, valuing the company at $1.7B one year after its deal with the maker of Schick fell through

Read the story.


More stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Deutsch LA doubles referral bonuses for Black candidates

Hi and welcome to Insider Advertising for April 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Kim Getty

IPG agency Deutsch is doubling its referral bonuses for Black candidates as the ad industry struggles with diversity

Read the story.


cuomo resignation
Former New York Gov. Andrew Cuomo

NY Gov. Cuomo is hunting for crisis PR help as he battles negative press

Read the story.


facebook fake animal rescue screenshot
Animal welfare non-profit Lady Freethinker found dozens of videos on Facebook showing animals placed in distressing staged rescue scenarios.

Facebook is hosting animal abuse content disguised as rescues – and some of the videos have racked up millions of views

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Private equity is taking aim at advertising

Hi and welcome to Insider Advertising for March 30. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Laura Held

14 top private-equity firms that are pouring billions into the advertising industry

Read the story.


Mathieu Roche, CEO of ID5

Read the pitch deck that a startup used to raise $6 million to save targeted advertising

Read the story.


T-Mobile CEO Mike Sievert.
T-Mobile CEO Mike Sievert.

T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launch

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

David Dobrik’s podcast has lost sponsors like Honey and HelloFresh

Hello and welcome to Insider Advertising for March 26. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

First, we’re looking for nominations of the top ad execs at the forefront of navigating data and privacy. Submit your nominations here by March 31.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


david dobrik
David Dobrik speaks onstage during Nickelodeon’s Kids’ Choice Awards on March 13, 2021.

YouTube star David Dobrik is losing sponsors for his podcast ‘Views’ amid Vlog Squad scandal

Read the story.


Arthur Sadoun

2 top execs are leaving ad giant Publicis in a shake-up at its most profitable division

Read the story.


Taco Bell Quesalupa   1
Quesalupa.

Taco Bell CEO Mark King explains how ‘restless creativity’ and redesigned store experiences will help the chain nearly double its sales to $20 billion a year

Read the story.


More stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Seeking nominations for the advertising and marketing execs helping their companies prepare for a data-privacy world

Google Office Logo Chrome
Alphabet Inc.’s Google logo.

  • Insider is looking for the top ad executives at the forefront of navigating data and privacy.
  • They could be pioneering things like a new contextual targeting approach or a first-party database.
  • Submit your nomination by 9 p.m. EST on Wednesday, March 31.
  • See more stories on Insider’s business page.

Data has long been a buzzy word in advertising, but it’s never been as critical as it is today.

Google and Apple’s plans to phase out mainstay ad-targeting tools are forcing advertisers to evolve their ad targeting, while the consumer shift to digital streaming and e-commerce are changing the way marketers collect and use people’s data.

Some companies are responding by buying startups to help scale their approach to data, while others like ad holding giant WPP are building new data operations themselves.

Insider is looking for the advertising and marketing executives who are at the forefront of helping their companies navigate these changes, whether it’s pioneering a new way of contextually targeting or building a new first-party database.

This list will be based on nominations and our own reporting. The execs can come from marketers and agencies, but should be in the weeds of tackling data and privacy, not necessarily at the C-Suite level.

Submit your nomination through this form by 9 p.m. EST on Wednesday, March 31.

Read the original article on Business Insider

Everything to know about the public relations industry, from pay and hiring to growth areas

Huawei China
Huawei, facing criticism over its expansion plans, hired Ruder Finn to handle its US PR.

  • PR firms are investing in data and analytics and expanding into areas like advertising and ecommerce.
  • They’re also taking advantage of booming areas like financial communications and diversity, equity, and inclusion.
  • Insider compiled this guide to how the field is changing for people looking to grow their PR business or break into it.
  • Visit Business Insider’s homepage for more stories.

The public relations industry is going through big changes as PR firms invest more in data and analytics to prove the value of their services to clients and fend off competition.

They’re also expanding into hot new areas like creative, digital, and ecommerce services.

Some have begun rehiring and restoring pay cuts after making cutbacks in the pandemic and taking advantage of booming areas like financial communications and diversity, equity, and inclusion, creating lucrative if high-pressure jobs.

Business Insider has been tracking all these trends at some of the largest PR firms including Edelman, Weber Shandwick, and Sard Verbinnen, and rounded up our coverage, including the hot practice areas that are boosting firms’ revenue, how to get hired, and compensation.

Below are resources to guide people looking to learn about the industry, grow their existing PR businesses, or break into the field.

Hiring, pay trends

The PR industry employed around 270,000 people in the US as of 2019, according to the Bureau of Labor Statistics. It employs people who work in-house at brands as well as agencies of all sizes.

PR firms have cut hundreds of jobs in the downturn, but the field remains high-paying and intensely competitive. Recruiters still see growing opportunities in pharma, tech, healthcare communications.

PR salaries can vary widely. A VP at privately-held consulting and PR firm Teneo can earn $205,000, while the same role at Publicis’ MSL brings in a base salary of $165,000.

Read more: PR industry salaries revealed: How much top firms like Teneo, BCW, and FTI pay employees, from consultants to managing directors

How to get a job at PR giant Edelman and what to expect if you land an interview, according to the company’s recruiters

Meet 12 top public relations recruiters to know right now

What it takes to get high-paying jobs at strategic consulting firms like Finsbury and Kekst CNC, from handling tricky questions to nailing writing tests

Some areas are thriving in the downturn

While the industry took a hit in the downturn, CEOs of some of the biggest firms like Edelman, BCW, and FleishmanHillard see their businesses benefitting as new pitches pick up and companies seek help with crisis situations and communicating to the public and their workforces about office reopening and diversity and inclusion issues.

PR itself has come under scrutiny along with other industries for falling short when it comes to diversity leading some to pledge to hire more people of color, among other steps.

Read more: A PR trade group representing firms including Weber Shandwick and FleishmanHillard is embroiled in disagreements over whether firms should have to reveal how diverse their workforce is and pledge to hiring people of color

The world’s two largest PR firms, Edelman and Weber Shandwick, pledged to hire more people of color in senior positions

The Black Lives Matter movement has been an unavoidable subject for the C-suite – and PR giants are reaping the benefits

Internal communications business is booming for PR firms like Edelman, Prosek, and Kekst CNC as CEOs scramble to reassure remote workforces and plan for a return to the office

Insiders at Omnicom agency GMMB say the workplace is rife with ‘systemic’ racism, where people of color are tokenized and treated like ‘the help’

Firms are gearing up to take share from other industries

Some firms are also gearing up to take market share from advertising and management consulting companies, arguing that they can help clients deal with crises and promote brands while people may not be receptive to traditional advertising.

Among the most aggressive in this area is Edelman, which has built a 600-person staff of creatives including adland vets like Leo Burnett’s Judy John and McCann’s Lee Maicon to expand into advertising services.

Read more: Public relations heavyweight Edelman has quietly built a 600-person creative team and says it’s becoming a ‘serious alternative’ to ad agencies, winning clients like Ikea and Tazo

CEOs of PR firms like Edelman and BCW reveal why they’re focused on winning business from advertising and consulting companies coming out of the pandemic.

Strategic communications is a growth area

A lucrative but less understood niche is strategic communications, which involves crisis, litigation, financial, and other high-stakes public relations. It comprises firms like Finsbury, Kekst CNC, and Gladstone Place Partners, which have worked on crises like WeWork’s and blockbuster mergers like Disney-Fox.

These firms seek people who thrive under pressure and use the interview process to test job candidates’ intellectual curiosity, commitment to their job, and if they’re good culture fits.

Read more: Meet 18 top PR pros that companies like SoFi and Talkspace are turning to in the SPAC IPO craze

PR firm Bevel hired a Goldman Sachs alum to cash in on the SPAC craze and win market share from financial communications heavyweights

Meet PR exec Jennifer Prosek, who built a $60 million business spinning for clients like Goldman Sachs and The Carlyle Group, and now faces her biggest challenge yet

These are the top 15 financial public relations pros CEOs call when their companies are on fire

PR firms like Joele Frank and Sard Verbinnen are seeing a windfall from bankruptcy cases but some risk being sued by former clients – here’s how agencies can protect themselves

PR giants like Edelman and Sard Verbinnen are seeing a surge in demand as companies seek to minimize damage from the coronavirus pandemic

How technology is changing PR

Public relations pros are facing increased pressure to prove the value of their services to clients.

These pressures have given rise to a $4.5 billion communications software industry that helps PR pros do things like monitor news coverage and social media, provide accurate measurements, and identify influencers and journalists.

Some PR firms like Edelman and MSL have responded by developing their own tools to monitor news and track the impact of PR for clients like Procter & Gamble and Cadillac.

Read more: The top 27 software companies serving the public relations industry

PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch

PR giant MSL breaks down how it’s using tech tools to prove its work drives results for clients like P&G and Cadillac

Cision and Meltwater, the two largest PR software companies, are planning a merger, and the DoJ has explored whether it would hurt competition

A year after PR giant Edelman struck a ‘first of its kind’ partnership with Cision, the deal is no longer exclusive

Companies are under fire for climate change. PR firm APCO Worldwide just partnered with a data startup to help them control the reputation risk.

Public relations giant Edelman is poaching execs from WPP, Google, and others to build a data analytics powerhouse

Omnicom is boosting its data arm with a new tool to convince skeptics that PR can drive business results

Healthcare marketing giant W2O just snapped up two more companies as it seeks to take on consultancies like Accenture and Cognizant

Read the original article on Business Insider

Brands drop David Dobrik

Hello and welcome to Insider Advertising for March 22. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


David Dobrik

YouTube star David Dobrik has been dropped by brands like DoorDash, EA Sports, and Dollar Shave Club after a rape allegation against a former member of his Vlog Squad

Read the story.


Ryan Reynolds

How Ryan Reynolds turned his star power into a viral marketing machine

Read the story.


Abel Clark, Cision

Insiders are buzzing that PR software giant Cision might spin off PR Newswire

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Project Worldwide’s bet on gaming

Hello and welcome to Insider Advertising for March 19. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


John Higgins

Advertising company Project Worldwide just acquired a specialty agency to help clients like Pepsi capitalize on the red-hot gaming business

Read the story.


YouTube Shorts

YouTube’s TikTok rival, Shorts, is launching in the US. A lead exec breaks down its key features and plans.

Read the story.


aleximccammond
Alexi McCammond is jumping from Axios to lead Teen Vogue amid a turbulent early 2021.

Teen Vogue’s incoming editor-in-chief has resigned after old anti-Asian tweets sparked a staff backlash

Read the story.


More stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Investment firm Apollo wants to spin off PR software firm Notified

Good morning and welcome to Insider Advertising for March 18. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Joshua Harris

Apollo is planning to sell Notified, one of the biggest PR software companies

Read the story.


Brian Cohen_Headshot

Private-equity firm Innovatus Capital just snapped up 3 ad agencies and said it wants to take on the big ad holding companies

Read the story.


FuboTV
The fuboTV logo is hung from the New York Stock Exchange on the day of its IPO in the Manhattan borough of New York City, New York, U.S., October 8, 2020.

FuboTV’s CEO breaks down the company’s sports-betting strategy, which has spurred both investor enthusiasm and stock volatility

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider