A new report lays out the $4.8 billion PR tech industry

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Abel Clark, Cision

How small companies are taking on giants like Cision and Meltwater for a piece of the $4.8 billion PR tech business

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Mark Zuckerberg, Facebook
Facebook CEOP Mark Zuckerberg in New York City on Friday, Oct. 25, 2019.

Leaked memo: Facebook details how Apple’s privacy change will impact its advertising business

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Google New York Office
Google in Manhattan.

Google’s push to bring employees back to offices in September is frustrating some employees who say they’ll quit if they can’t be remote forever

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Verizon is reportedly eyeing a media spin-off

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Guru Gowrappan
Verizon Media CEO Guru Gowrappan.

Verizon is reportedly considering a sale of its media assets, including AOL and Yahoo

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Hewlett Packard Enterprise CEO Antonio Neri
Hewlett Packard Enterprise CEO Antonio Neri

Hewlett-Packard Enterprise is the latest big advertiser to move business in-house in a loss for ad giant Publicis

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shameless showtime finale
The “Shameless” series finale aired on Sunday.

Lionsgate tried to buy ViacomCBS’ Showtime but was rejected, sources say

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1.3 million Clubhouse users’ data was reportedly leaked

Hi and welcome to Insider Advertising for April 12. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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clubhouse app
A user of the social media app Clubhouse shows her smartphone with the logo of the audio application.

Scraped personal data of 1.3 million Clubhouse users has reportedly leaked online

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inmobi naveen tewari
InMobi chief Naveen Tewari

Apple’s upcoming privacy changes are sparking a wave of mobile advertising consolidation. Here are 7 companies experts say could be acquired next.

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Buzzfeed

Newsrooms are facing a mental health crisis and burnout is driving some journalists to quit

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How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Mark Read WPP Toby Melville Reuters.JPG

Here’s how major ad agencies like WPP and Omnicom are planning a return to the office

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Sadoun Cannes.JPG

Publicis is signing on to The Trade Desk’s alternative to cookie-based ad targeting

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David Bentley, CEO of Porter Novelli
David Bentley, CEO of Porter Novelli

Porter Novelli’s CEO lays out his plan to revive the PR firm after office closures and years of decline

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Millions of Facebook users’ data was leaked

Hi and welcome to Insider Advertising for April 5. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Facebook.
Facebook set to soar throughout 2021, says BofA.

533 million Facebook users’ phone numbers and personal data have been leaked online

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Adobe CEO Shantanu Narayen
Adobe is one of dozens of companies that agreed to a new pledge to increase diversity in the C-suite. Pictured is Adobe’s CEO Shantanu Narayen.

Why Adobe’s $540 million bet on advertising went awry, according to former employees, analysts and ad buyers

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Fernando Machado Burger King CMO conference

Burger King’s CMO, one of the best-known marketers, leaves for top role at Activision

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Private equity is taking aim at advertising

Hi and welcome to Insider Advertising for March 30. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Laura Held

14 top private-equity firms that are pouring billions into the advertising industry

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Mathieu Roche, CEO of ID5

Read the pitch deck that a startup used to raise $6 million to save targeted advertising

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T-Mobile CEO Mike Sievert.
T-Mobile CEO Mike Sievert.

T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launch

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Advertisers prepare for Apple’s changes

Good morning and welcome to Insider Advertising for March 5. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

First, our reporter Ashley Rodriguez is hosting an hour-long chat with execs from Molson Coors, Roku, and UTA Marketing about the future of advertising-supported TV on March 10. Register for the event here.

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Tim Cook

‘It’s our Y2K’: Advertisers are freaking out that Apple’s privacy changes will make it harder to tell if their ads are working

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wall street journal

The Wall Street Journal is revamping its digital strategy to get more traffic – and it’s creating tension among some reporters

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Steve Martin, Nasty Little Man

Top 18 boutique PR firms that are winning big clients like Lancôme, Walmart, and T-Mobile

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What Google’s anti-tracking moves mean for advertisers

Good morning and welcome to Insider Advertising for March 4. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Sundar Pichai conference
Google CEO Sundar Pichai.

Google’s move away from targeted advertising threatens to upend marketers’ scramble to save digital ads

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Bottles of Coca Cola

18 giant advertisers from Unilever to Infiniti that are scrambling to hire ad agencies, and who could win the business

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Sandeep Kella, CEO of Assembly

Startup Assembly rode the online shopping wave – its CEO shares how he’s trying to become a one-stop shop for e-commerce advertisers and sellers

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Retail advertising’s growing pains

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising.

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This week: 


CVS pharmacy

Retail advertising’s slog

It seems like every day there’s another retailer that’s trying to turn its site into an advertising platform.

Ulta Beauty, CVS and Walgreens, to name a few, have accelerated their ad businesses to capitalize on online shopping growth in the pandemic and offset shrinking retail margins.

This is welcome news to advertisers, which are eager for advertising alternatives to Amazon.

But as ad execs told Lauren Johnson, these retailers have their work cut out for them.

As they see it, retailers face stiff competition for big brands’ advertising, don’t share enough shopper data, and are inefficient to buy.

“There is a big opportunity, but most these platforms are still pretty nascent in media capability,” Jessica Richards, EVP of Havas Media Group, told Lauren. “Our prediction is this will be a big growth area in 2021 and the sophistication of targeting, sales tracking and more access to inventory via expanded sources will come soon.”

Read more: Big retailers like Walmart and CVS are trying to cash in on the soaring e-commerce ad business, but many advertisers aren’t sold


Sundar Pichai
Google CEO Sundar Pichai. Google backed out Project Maven, a controversial AI project with the Pentagon, but has continued working with the agency.

Google’s ‘sweetheart deals’

Revenue-share agreements and other incentive programs have long been a contentious issue in the advertising sector. High-profile marketers have called for their agencies to provide more transparency in their contracts in recent years.

Now some rev-share agreements that Google has with a select number of adtech companies are getting new attention as smaller adtech firms struggle in the down economy and as Google faces accusations of anticompetitive behavior.

One such smaller adtech operator, Liam Patterson of Bidnamic, called these little-known RSA agreements “a kick in the teeth” for smaller adtech companies struggling to survive.

Martin Coulter and Lara O’Reilly revealed details of some of these deals, which include Google paying Marin Software more than $12 million in 2019.

Read more: Google has signed a number of little-known revenue share agreements with ad companies – but some smaller firms describe them as unfair ‘sweetheart deals’ 


Nighttime view of the New York Times Building
Nighttime view of the New York Times Building

Times a-changing

ICYMI, Steven Perlberg had a great profile on Carolyn Ryan at The New York Times, who’s seen as a contender to be its next top editor.

Ryan checks a lot of the traditional journalistic boxes one might expect of the executive editor at the Times – but also stands out as the executive supervising its most fraught topic: newsroom culture.

Her rise also reflects how newsrooms’ priorities have changed. Earlier in the shift from print to digital, a lot of their focus was on expanding their subscriptions, product expertise and storytelling abilities.

Now, with a broader social reckoning going on, diversifying their staffs and coverage has taken center stage. At the Times, that’s also meant dealing with tension and controversy that’s erupted in part as a result of expectations by its newer, more diverse staff about how much they should change the newsroom, and vice versa.

“After Dean, Carolyn has the hardest management job in the newsroom right now. Her portfolio is at the center of all the questions that are roiling the newsroom,” Nicholas Confessore, a Times reporter who has worked under Ryan, told Perlberg.

Read the full story: Carolyn Ryan is the most powerful woman in The New York Times newsroom – and she could become its next top editor 


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That’s it for me this week. Thanks for reading, and see you next week!

– Lucia

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What’s next for Verizon Media

Good morning and welcome to Insider Advertising for February 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Guru Gowrappan
Verizon Media CEO Guru Gowrappan.

Yahoo owner Verizon Media is planning a personalized-content ‘megalaunch’

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Pacvue president Melissa Burdick

12 companies that are ripe for acquisition as e-commerce takes off

  • The rise of online shopping in the pandemic has made e-commerce companies ripe for acquisition.
  • Tanya Dua and I talked to e-commerce execs, founders, bankers, investors and consultants which companies could be targets.
  • Their picks include companies like Pacvue and Wpromote.

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robinhood vlad tenev
Co-founder and co-CEO of Robinhood Vladimir Tenev in 2016.

The 7 public relations execs Robinhood tasked with fixing its image following the GameStop fallout

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