Carolyn Everson has left Facebook and is reportedly eyeing a CEO role

Hi and welcome to Insider Advertising for June 10. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Programming note: Tomorrow will be the last daily edition of this newsletter. We’ll be back in July – and in your inboxes weekly.

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Carolyn Everson

Facebook’s top ad chief leaves the company

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THIS IS US -- "I've Got This" Episode 510
Mandy Moore as Rebecca, Milo Ventimiglia as Jack

TV networks are trying to jack up prices for longtime advertisers like Procter & Gamble and Unilever as ratings plummet

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Jeff Green, CEO of The Trade Desk
Jeff Green, CEO of The Trade Desk

The ad industry is rallying around a solution to help save targeted ads, but publishers worry it could cost them control of their data and dent their revenue

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Other stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com.

Read the original article on Business Insider

Lerma splits from The Richards Group

Hi and welcome to Insider Advertising for June 8. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Pete Lerma
Pete Lerma, founder and principal of Lerma, formerly part of The Richards Group.

The Richards Group’s multicultural arm Lerma has split from the independent ad giant, taking some execs and clients with it

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the atlantic hillary clinton je
Hillary Clinton is interviewed by Jeffrey Goldberg, editor-in-chief of The Atlantic, at The Atlantic Festival on October 2, 2018.

Editorial staffers at The Atlantic are forming a union

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Jeffrey Nicholson and Leighton Welch 2

Gary Vaynerchuk-backed data startup raises $9.9 million in seed funding from investors including ex-Walmart exec Marc Lore and Kevin Durant

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Other stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Handicapping Hollywood’s new power players

Hi and welcome to the Insider Advertising newsletter. I’m Lucia Moses, and this week in advertising and media news:

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David Zaslav Sun Valley
David Zaslav, chief executive officer of Discovery Communications.

Hollywood’s new power players

The planned Discovery-WarnerMedia merger now has a name (“Warner Bros. Discovery”), even if it’s not set to close for another year.

Still, talk is rampant about who will help David Zaslav run the entertainment behemoth.

Much has been made of Zaslav’s history as a cost-cutter and who’ll be at risk from plans to find $3 billion in synergies.

But Hollywood insiders told Claire Atkinson and Ashley Rodriguez they expect the proposed company to prioritize restoring Warner Bros.’ past glory and nurturing its relationships within the industry, after the once-creator friendly studio damaged some of its relationships under AT&T’s reign, particularly when WarnerMedia CEO Jason Kilar shook up the theatrical release schedule.

See what insiders think about who could be in the hot seat – and who Zaslav could eye to replace them.

Read the rest here: Insiders are speculating about the future of these 9 key execs at Discovery-WarnerMedia


openX
A view of the OpenX coffee bar at Advertising Week 2015 in New York City.

Adtech’s next deal?

Lara O’Reilly got a scoop that OpenX, which helps publishers and developers sell online ads, is looking for a buyer.

The pandemic downturn wasn’t kind to advertising-reliant companies. OpenX laid off, furloughed, or cut hours for 15% of its staff in April 2020.

But adtech stocks have soared as those companies have benefitted from the rise of streaming TV and online shopping, attracting private equity investment in particular.

Some are asking how long the good times will last. Google and Facebook still dominate the digital ad market; adtech is largely commoditized; and a new privacy era could challenge many adtech companies’ core business of helping target ads at people.

Read the rest: Adtech company OpenX is exploring a possible sale, sources say


flight attendant mask covid
Flight attendants they have gotten sick less due to pandemic-era cleaning protocols.

How agencies are approaching travel

After a crushing 2020, ad agencies are hiring again as clients start spending.

It’s a welcome sign for an industry that shed nearly 50,000 jobs last year as clients slashed spending.

But after working remotely for a year, some have mixed feelings about going back to the way things were, especially when it comes to in-person client meetings, Lindsay Rittenhouse reports.

Advertising is a relationship-based business where weekly flights used to be the norm, but many have gotten used to more flexible schedules.

It’ll be interesting to see to what extent the industry accepts that a lot of the work that used to be done in person can be done remotely – or if the pressure to show up will prevail.

Read the rest: Marketers are seeking facetime with their agencies again, but some ad execs don’t want to return to crazy pre-pandemic travel schedules


Other stories we’re reading:

That’s it for today. Thanks for reading, and see you next week!

– Lucia

Read the original article on Business Insider

OpenX is exploring a sale

Hi and welcome to Insider Advertising for June 1. I’m deputy editor Lucia Moses, filling in for Lauren Johnson, and here’s what’s going on:

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Tips, comments, suggestions? Drop me a line at lmoses@insider.com or on Twitter at @lmoses.


openX
A view of the OpenX coffee bar at Advertising Week 2015 in New York City.

Adtech company OpenX is exploring a possible sale, sources say

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David Zaslav Discovery
President and CEO, Discovery David Zaslav.

Insiders are speculating about the future of all these key execs at Discovery-WarnerMedia

Read the story.


Liquid Death Sparkling

Here are the 12 fastest-growing food DTC brands, according to SimilarWeb traffic data for January to April

  • Many direct-to-consumer food brands got a boost from the pandemic as consumers ate more at home.
  • SimilarWeb tracked the 12 fastest-growing DTC food brands from January through April, according to monthly traffic growth.
  • They include companies like Lettuce Grow that sells at-home planters and alcohol-free craft beer brewer Athletic Brewing.

Read the story.


Other stories we’re reading:

Thanks for reading and see you tomorrow. You can reach me in the meantime at lmoses@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Verizon sells its media business

Hi and welcome to Insider Advertising for May 4. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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5G verizon

Verizon just sold AOL and Yahoo for $5 billion, and the new company will be known as ‘Yahoo’ going forward

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Kasper Rørsted

Adidas is requiring some ad agencies to pay back more than 10% of their earnings, squeezing small firms

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clubhouse:tiktok house 2x1

A startup promised influencers the Hollywood dream, replete with a mansion. But some insiders say its CEO bullied talent, made misogynistic comments, and treated their personal lives like ‘a game.’

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More stories we’re reading:

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Read the original article on Business Insider

Facebook puts ad agencies under the microscope

Hi and welcome to Insider Advertising for May 3. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Mark Zuckerberg, Facebook
Facebook CEOP Mark Zuckerberg in New York City on Friday, Oct. 25, 2019.

Facebook is subjecting agencies pitching for its $1 billion ad budget to unusual scrutiny by auditing their digital advertising practices

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Susan Credle FCB
Susan Credle, FCB global chief creative officer

Meet the 16 top execs leading advertising giant IPG

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Arielle Garcia

21 advertising execs who are finding new ways to target people in a privacy-centric world

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

A new report lays out the $4.8 billion PR tech industry

Hi and welcome to Insider Advertising for April 30. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Abel Clark, Cision

How small companies are taking on giants like Cision and Meltwater for a piece of the $4.8 billion PR tech business

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Mark Zuckerberg, Facebook
Facebook CEOP Mark Zuckerberg in New York City on Friday, Oct. 25, 2019.

Leaked memo: Facebook details how Apple’s privacy change will impact its advertising business

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Google New York Office
Google in Manhattan.

Google’s push to bring employees back to offices in September is frustrating some employees who say they’ll quit if they can’t be remote forever

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More stories we’re reading:

Thanks for reading and see you Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Verizon is reportedly eyeing a media spin-off

Hi and welcome to Insider Advertising for April 29. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Guru Gowrappan
Verizon Media CEO Guru Gowrappan.

Verizon is reportedly considering a sale of its media assets, including AOL and Yahoo

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Hewlett Packard Enterprise CEO Antonio Neri
Hewlett Packard Enterprise CEO Antonio Neri

Hewlett-Packard Enterprise is the latest big advertiser to move business in-house in a loss for ad giant Publicis

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shameless showtime finale
The “Shameless” series finale aired on Sunday.

Lionsgate tried to buy ViacomCBS’ Showtime but was rejected, sources say

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

1.3 million Clubhouse users’ data was reportedly leaked

Hi and welcome to Insider Advertising for April 12. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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clubhouse app
A user of the social media app Clubhouse shows her smartphone with the logo of the audio application.

Scraped personal data of 1.3 million Clubhouse users has reportedly leaked online

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inmobi naveen tewari
InMobi chief Naveen Tewari

Apple’s upcoming privacy changes are sparking a wave of mobile advertising consolidation. Here are 7 companies experts say could be acquired next.

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Buzzfeed

Newsrooms are facing a mental health crisis and burnout is driving some journalists to quit

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Mark Read WPP Toby Melville Reuters.JPG

Here’s how major ad agencies like WPP and Omnicom are planning a return to the office

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Sadoun Cannes.JPG

Publicis is signing on to The Trade Desk’s alternative to cookie-based ad targeting

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David Bentley, CEO of Porter Novelli
David Bentley, CEO of Porter Novelli

Porter Novelli’s CEO lays out his plan to revive the PR firm after office closures and years of decline

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More stories we’re reading:

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Read the original article on Business Insider