Hi and welcome to Insider Advertising for June 10. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
Programming note: Tomorrow will be the last daily edition of this newsletter. We’ll be back in July – and in your inboxes weekly.
- Carolyn Everson leaves Facebook.
- TV networks push for higher rates.
- Publishers weigh in on the death of third-party cookies.
- Facebook’s longtime advertising chief Carolyn Everson said that she has left the company.
- Everson built Facebook into an ad juggernaut and fielded criticism during its controversies in recent years.
- Claire Atkinson reported that Everson wants to be a CEO, with one source saying that an early-stage, California-based media, marketing and tech company is pursuing her. Another person who’s familiar with the situation said there was talk of her going to TikTok.
- Ad buyers say TV networks want to end ad rate discounts benefitting longtime advertisers like Procter & Gamble and Unilever, I reported.
- Networks want to charge higher rates similar to what newer advertisers like direct-to-consumer brands pay.
- Advertisers are pushing back by threatening to pull streaming ad dollars that the networks need, though.
The ad industry is rallying around a solution to help save targeted ads, but publishers worry it could cost them control of their data and dent their revenue
- With third-party cookies going away, the digital ad industry is looking to a replacement based on people’s email, Ryan Joe and I reported.
- The dominant solution has broad support from advertisers and adtech companies.
- But some publishers worry it’ll cheapen their reader relationships and cost them revenue.
Other stories we’re reading:
- A top advertising DEI expert shares the specific steps she takes to get agencies to improve their culture, starting with interviewing and onboarding (Insider)
- The top creator economy moves of the week, from new hires at Snap, Fanbytes, and Moment House to FaZe Clan’s latest signing (Insider)
- Substack just made a major new hire as it goes after comic-book writers and expands its fiction efforts (Insider)
- Search engines like DuckDuckGo and Bing no longer have to pay to replace Google search on Android phones (Insider)
- Apple’s moves to tighten flow of user data leave advertisers anxious (Wall Street Journal)
- New York Times names Stella Bugbee as Styles editor (New York Times)
Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com.