Good morning and welcome to Insider Advertising for March 9. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
First, our reporter Ashley Rodriguez is hosting an hour-long chat with execs from Molson Coors, Roku, and UTA Marketing about the future of advertising-supported TV tomorrow. Register for the event here.
- Burger King’s viral backlash.
- CBS cashes in on Meghan Markle and Prince Harry.
- Brits react to pharma ads.
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Burger King’s ‘women belong in the kitchen’ tweet, meant to critique the male-dominated cooking industry, receives backlash on International Women’s Day
- Burger King tweeted “women belong in the kitchen” to promote its new scholarship for female chefs.
- The restaurant said it was drawing attention to the lack of female representation in culinary arts.
- Some on social media said the messaging was tone-deaf and vowed to not eat at the restaurant.
CBS booked an estimated $20 million in ads for Oprah’s interview with Meghan Markle and Prince Harry
- Claire Atkinson reports that CBS booked an estimated $20 million in ads for its Meghan Markle and Prince Harry interview.
- More than 50 ads aired and slots sold from anywhere between $250,000 and $325,000, agencies say.
- Parent ViacomCBS sold the Oprah Winfrey interview to 80 markets around the world as of March 8.
Brits are calling out the ‘dystopian’ and ‘post-apocalyptic’ American pharma ads that aired during Oprah’s interview with Meghan Markle and Prince Harry
- Brits questioned American drug ads that aired during Oprah’s interview with Prince Harry and Meghan Markle.
- Most countries have banned direct to consumer advertisements for prescription medicine.
- “American adverts make me feel like I’m in some post-apocalyptic world,” one tweet read.
More stories we’re reading:
- Starbucks and Chick-fil-A are pioneering the future of drive-thru ordering (Insider)
- Tonal CMO reveals why partnerships like the one the brand just inked with Nordstrom are vital for virtual fitness players to keep the multibillion dollar industry’s momentum going (Insider)
- Paramount+ pulls about 900K mobile app downloads on day one (Mediapost)
- The Information is launching a newsletter business (Axios)
- Being owned by a billionaire is a struggling newsroom’s dream. But it can turn into a nightmare (CNN)