If you buy through our links, we may earn money from affiliate partners. Learn more.
For those unfamiliar, Prime Day is an exclusive event for the site’s more than 150 million Prime subscribers, offering some of the lowest prices of the year on Amazon devices and leading brands. Prime membership costs $13 a month ($119 a year) and delivers other benefits, like free two-day shipping, rewards at Amazon stores like Whole Foods, and hundreds of streaming movies and TV shows from Prime Video. New subscribers can try Prime with a free 30-day trial.
Planning for and shopping during Amazon Prime Day can be a little overwhelming. To help, we’re answering all the most common questions our readers have regarding the sales event, including dates, competing sales, and more. Plus, we’ve gathered some of the best deals available now.
When is Amazon Prime Day 2021?
Amazon has yet to release the official dates for Prime Day 2021, but in recent weeks, Amazon started inviting merchants to this year’s Prime Day. The invitations hint that this year’s Prime Day will make its return sometime in June or July.
But, shoppers don’t need to wait until the official announcement to get tons of deals. We’ve rounded up some of the best ones below.
What is Amazon Prime Day?
Introduced in 2015 in part to celebrate Amazon’s 20th anniversary, the first Amazon Prime Day was a one-day-only retail holiday for Prime members that sought to overtake Black Friday as the sales event of the year.
During the event, prices drop to all-time lows, often beating out prices we see over Black Friday and Cyber Monday. The sale covers every product category Amazon offers: Tech, beauty, home and kitchen, fashion, and smart home are just a few of the huge variety of items that will be discounted.
Prime Day deals to expect in 2021
Amazon Prime Day drops some most exceptional deals we see all year, and we can predict what brands and product categories will see deep discounts based on Prime Days past.
Most of Amazon’s wares and services will see significant drops during Amazon Prime Day 2021. Shoppers can expect some of the best prices offered on stuff like Kindles, Echo smart speakers, Fire TV streaming devices, eero routers, and, of course, their services, including Kindle Unlimited, Audible, and Music Unlimited.
Additionally, we expect to see tons of discounts on electronics, home goods, and gaming. Instant Pots, LifeStraw water filters, and robot vacuums were some of the most purchased products during last year’s Amazon Prime Day.
The best Amazon deals you can get right now
How to prepare for Amazon Prime Day 2021
If you want to shop Amazon Prime Day 2021, you’ll want to start by becoming an Amazon Prime subscriber. You can pick up a monthly subscription for $13, but we think it’s wiser to pay the $119 annual subscription.
For first-time subscribers, there’s a 30-day free trial to take advantage of. While the upfront subscription cost may give you pause, we think that the benefits of an Amazon Prime subscription are worth the fees year-round.
Secondly, you’ll want to download the Amazon app. It’s handy for Prime Day, to receive alerts for when deals are activated.
Who can access Prime Day deals
Only Amazon Prime members can take advantage of this event. Signing up is easy though, and a membership comes with many more benefits than just Prime Day deals access and free two-day shipping. New members can sign up for a free 30-day trial with full benefits before committing.
Last year, Prime members in the following countries participated in the event: US, UK, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and – for the first time this year – Turkey and Brazil.
Where to find alternative sales during Amazon Prime Day 2021
Amazon Prime Day started as, unsurprisingly, an Amazon-centric sale event. Of course, that didn’t stop other retailers from offering their own, competing sales.
In the past few years, retailers offering competing sales included Walmart, Target, Best Buy, and Kohl’s. This year should be no different. While we don’t expect any retailer to match the breadth of Amazon’s Prime Day offerings, we found that the retailers generally match some of the “doorbuster” sales on stuff like iPads and TVs, and there are some better offers, as well.
Walmart’s “Big Save Event” leapfrogged Prime Day by starting on October 11 and lasted until Thursday, October 15 – making it a day longer than Prime Day.
Target’s “Deal Days” event ran concurrently with Prime Day and offered shoppers “double the deals compared to last year.” As with Amazon Prime Day, Target offered “early-bird deals” ahead of “Deal Days,” plus exclusive discounts for Target Circle members.
Best Buy historically offers discounts during Prime Day and last year was no different. During the sale, Best Buy sold laptops starting as low as $120, JBL Free true wireless headphones for $60, and a Samsung 70-inch 4K smart TV for $530. Shoppers also saw discounts on Apple devices, laptops, big-screen TVs, and kitchen appliances during its competing Prime Day sale.
Which is better for deals: Prime Day or Black Friday?
It depends on what you’re shopping for.
Prime Day is, first and foremost, an Amazon event. This means Amazon Prime Day offers the best deals on Amazon products. So, expect to see deals on Amazon Echo smart speakers, Fire TVs and streaming devices, Kindle e-readers, Audible, and Amazon Music Unlimited subscriptions.
Black Friday, on the other hand, doesn’t “belong” to any particular store. This means that shoppers can expect sales and savings from more retailers, outside of those few that compete with Amazon during Prime Day.
Additionally, Prime Day is better for scoring deals on products selling for under $100 and products you’ll buy more than once per year, like clothing, food, and beauty products, while Black Friday is for once-a-year and rarer purchases like TVs, gaming consoles, and laptops.