Hi and welcome to Insider Advertising for April 30. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- The $4.8 billion PR tech industry.
- Facebook warns advertisers about Apple’s privacy move.
- Google’s return to offices.
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- A new report from Burton-Taylor International Consulting lays out how small companies are taking on juggernauts like Cision and Meltwater, Sean Czarnecki reported.
- Social media is PR tech’s biggest, fastest growing segment with $2.2 billion spent in 2020.
- This report comes at a time of increasing investor interest in PR tech.
- A leaked Facebook memo to advertisers lays out how Apple’s new iOS 14.5 will impact ad campaigns, Patrick Coffee and I reported.
- The memo warns that results will fluctuate and audiences will shrink.
- Certain attribution tools will no longer be available.
- Google employees are expected to return to offices in September.
- Some employees aren’t happy about the idea. Others want details on the new hybrid plans, Hugh Langley reported.
- One employee told Insider they quit because Google wasn’t permitting a fully remote policy.
More stories we’re reading:
- WarnerMedia’s content power players: The top 19 execs running studios and networks like Warner Bros., HBO, and HBO Max after a massive reorg (Insider)
- ByteDance is building a new BytePlus division to sell the systems underpinning TikTok’s wild success to other companies (Insider)
- Facebook to pay $5 million to local journalists in newsletter push (Reuters)
- WPP denies shares to founder Sorrell, who calls move ‘petty’ (Bloomberg)