- Telfar designed uniforms for White Castle’s 100th anniversary.
- The companies have collaborated several times before.
- The new uniforms include shirts, an apron, and a durag, requested by employees.
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Fashion brand Telfar designed new uniforms for White Castle workers to celebrate the burger chain’s 100th anniversary.
The new uniforms include a t-shirt, polo shirt, visor, apron, and durag. The pieces will come in light and royal blue and black with the White Castle name and references to the 100 year anniversary. The durag is a totally new addition, and was added at the request of White Castle employees, the company says.
“We wanted something special for our 100th birthday that captures the authentic spirit of White Castle and, as always, TELFAR came through for us,” Jamie Richardson, a White Castle vice president, said in a press release. “TELFAR has taken our uniform to a new place, creating something that’s distinctive, attractive and comfortable, and something our team members will feel great in whether they’re at work or hanging out with friends and family.”
White Castle and Telfar first collaborated in 2015, when White Castle sponsored the clothing brand’s New York Fashion Week show and hosted the afterparty in Times Square. In 2017, Telfar designed unisex uniforms for White Castle’s 10,000 employees and released a streetwear collection to the public.
This anniversary collection is the third uniform design Telfar has created for White Castle. “White Castle supported us before our success and we consider them family,” Telfar creative director Babak Radboy said in a statement. “Their team would serve Sliders backstage at all our shows and were basically part of our team. It’s still the only thing open after midnight in TELFAR’s hood – seeing our uniforms there means something to us, and so we take it personally.”
Photographer Elliott Jerome Brown Jr. captured portraits of White Castle employees in Queens, New York.
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